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Elita Ltd. launches dry yeast production facility

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  • Elita Ltd. launches dry yeast production facility

    ArmenPress
    Dec 10 2004

    ELITA LTD LAUNCHES DRY YEAST PRODUCTION FACILITY

    YEREVAN, DECEMBER 10, ARMENPRESS: Elita Ltd., the sole producer of
    yeast in Armenia, has launched today its new dry yeast production
    facility in Yeghvard, Kotayk Marz. The company was initially designed
    to produce wet yeast to compete with Iranian wet yeast imports in the
    local market. The management of the company decided to expand its
    operations by launching a dry yeast production line to cater for the
    needs of smaller commercial and household bakers. The opening
    ceremony was attended by the governor of Kotayk Marz, Mr. John Evans,
    the U.S. Ambassador, other honorable guests.
    The construction of dry yeast production facility started in 2003
    with the help of DAI-ASME, USAID financed project. DAI-ASME provided
    day-to-day consulting assistance in strategic planning as well as
    financial assistance in the form of a grant to cover part of the
    construction cost of the new facility.
    In 1992, when Armenia faced a huge deficit of bakery yeast as a
    result of the blockade by Azerbaijan, the founders of Elita Ltd. -
    four graduates from Food Industrial Technological Institute in Kiev,
    Ukraine - decided to establish a factory to produce bakery yeast in
    Armenia.
    Today Elita is the only producer and supplier of wet yeast in the
    local market and has captured 10% of the yeast (wet and dry) market.
    Currently, over 50 large Armenian bakeries use Elita's wet yeast.
    The company now employs 25 people. This number will grow to 50 when
    new operations are fully developed. Dry yeast produced by Elita will
    compete and gradually replace imported Iranian and Turkish brands.
    The new facility will enable the company to produce 6-8 tons of dry
    yeast during the first year of operations and supply up to 50% of the
    country's need for yeast products in 2006. Export opportunities to
    Georgia will be considered as total production increases and local
    market needs are satisfied.
    The company is managed by three shareholders.
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