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  • Language Map Data Center Goes Public

    Language Map Data Center Goes Public
    By TED ANTHONY

    The Associated Press
    06/16/04 01:39 EDT

    NEW YORK (AP) - News flash: There is not a single Chinese speaker
    residing in Box Butte County, Neb.. Which may not sound like a
    particularly useful sliver of information - unless you're a Box
    Butte-bound speaker of Chinese looking for someone to converse with
    out on northwestern Nebraska's lonely prairie.

    Now consider that ZIP Code 15101 - that's Allison Park, Pa., near
    Pittsburgh, for those of you keeping score at home - has 49 speakers of
    Arabic and six of Armenian. Yiddish, meanwhile, is spoken by people
    in every state - including two each in Montana and South Dakota,
    suggesting that Billings and Rapid City aren't the prime places to
    pick up some killer smoked whitefish.

    Why are we telling you all this? Because thanks to the Modern Language
    Association, one of academia's most venerable organizations, now
    we can.

    The MLA's new interactive Language Map Data Center, which goes public
    Wednesday, is a truly fascinating ("hen you yisi" in Chinese, "muy
    interesante" in Spanish) glimpse into the tapestry of tongues spoken by
    American citizens and residents. It's a story told by 2000 U.S. Census
    data, crunched and leveraged to linguistic and geographic ends.

    "So often, when we think of languages and cultures that are not
    Anglophone America, we think of the world out there - foreign," says
    Rosemary G. Feal, the MLA's executive director. "We don't necessarily
    realize how, in our own American globalized society, we've got all
    these linguistic resources woven into the fabric."

    For anyone interested in language and culture, the site - with its
    interactive maps in bright purples and blues, easily navigable by
    mouse - is as addictive as a catnip-filled mouse for a kitten. It's
    hardly just a parlor game, though. In an era when study of all foreign
    languages is rising in America, the possibilities are myriad.

    Academics tracking languages can hone in on particular
    areas and find out how immigrants from abroad are integrating
    linguistically. Marketers who want to target speakers of Thai,
    Persian or Navajo can find the ZIP codes where mass mailings would
    be the most lucrative. Social service agencies can calibrate their
    work to the ethnic breakdowns in their own communities.

    "We incorporate the world in the United States," Feal says. "We
    always have."

    And on a planet of terrorism and wars where intercultural communication
    grows more crucial by the year - some in the U.S. government bemoaned
    the lack of Pashtu translators, for example, during the first months
    of the war in Afghanistan - knowing the language resources in one's
    own community or state can be a boon to national security as well.

    "There's not enough accurate information about how language works
    and how language is present in our society," says Donna Christian,
    president of the Center for Applied Linguistics in Washington, D.C.
    "There must be a thousand ways that civic leaders could use this
    information."

    MLA developers initially conceived the language map idea as "a really
    big poster" before the idea ran away with them and evolved into the
    interactive operation. So far, they have mapped the top 30 languages
    in the country.

    They are working on an even more detailed second tier that will
    be made available for crunching - suggesting that before too long,
    we will presumably be able to determine how many speakers of Uighur
    have taken up residence in Walla Walla, Wash.

    America being what it is, someone will find that fact as pivotal as,
    say, how many lefthanded shortstops named Tim are batting over .300
    against righthanders during twi-night doubleheaders in Fenway Park
    on Sundays in May.

    "For people in this country, to appreciate the range of languages
    spoken here is so important," Christian says. "There's such a strong
    feeling that English is the only language around. To get an idea of
    how many languages are spoken here, that can give us all a better
    sense of understanding of each other."

    On the Net:

    MLA Language Map Data Center:
    http://www.mla.org/census(underscore)main
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