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  • Risk equals reward

    Edmonton Sun (Alberta, Canada)
    March 21, 2004 Sunday Final Edition


    RISK EQUALS REWARD

    Two Edmonton brothers, barely out of their teens, go to work as
    furniture manufacturing reps.

    Their parents, originally Armenians from Turkey, come to the city via
    Venezuela with nary a dime in their pockets.

    George and Jack Saroukian go on to open their own upper-end furniture
    store. Finesse Furnishings opens as a small store on 51 Avenue.

    Eighteen years and a detour through the west end later, they are in
    their beautiful new $25-million digs in what was the old IKEA site
    off Calgary Trail. The new store is almost three times bigger than
    its west-end predecessor.

    In just two months, Finesse Furnishings opens in Montreal. Three more
    Canadian locations are planned. Headquarters, the Saroukians promise,
    will always be Edmonton.

    - Moving on from Redtail Landing is Jamie Driscoll. He is now "head
    pro" at the new ReTee Golf Centre.

    "We're an indoor practice facility," says Jamie, "with 20 swing
    stations and a 15-metre gallery." ReTee will offer golf instruction,
    with a specialty in working with special- needs individuals. Jamie
    and his wife, former figure-skating champ Lisa Sargeant-Driscoll, are
    the parents of autistic four-year-old Tanner. "Our hope is to one day
    start a foundation for autistic children," says Jamie.
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