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  • Buffett's gem of a strategy

    Buffett's gem of a strategy
    Observer - Europe

    FT
    Published: May 3 2004

    Warren Buffett has finally revealed the secret of his investing
    success. It is not all about drinking Cherry Coke and eating See's
    Candies.

    Concluding a record gathering of shareholders at Berkshire Hathaway's
    annual meeting in Omaha, the famously frugal billionaire was asked how
    he justified the expense of entertaining all 19,500 acolytes. Easy, he
    said: get them to shop in my stores.

    The upscale Borsheim's Fine Jewelry store and the Nebraska Furniture
    Mart enjoyed record sales weekends thanks to the thousands of
    shareholders flushwith Berkshire-generated cash who attended and opted
    to, er, reinvest their profits. Borsheim's sales on Friday were 85 per
    cent higher than on any other day in its history.

    Although known for his humility, Buffett did allow himself a moment to
    gloat: "The meeting was probably cheaper per shareholder than any
    other meeting in the world."

    Smart moves

    What is the secret of success for top DaimlerChrysler executives?
    Wolfgang Bernhard, 43, the aggressive Chrysler manager, is probably
    wondering after last week's antics at the US-German car group.

    While Jürgen Schrempp held on to his position as chief executive
    despite all those problems over Japan's Mitsubishi Motors, Hyundai and
    the threat to his "Welt AG" (world company) strategy, Bernhard found
    himself on the way out.

    He had been given the job as head of Mercedes Cars. Now he has had to
    hand back the keys, and is expected to leave the group.

    Why? Like Schrempp, Bernhard did not lack boldness. But he did upset
    lots of people, not least the trade unions and Jürgen Hubbert, the
    departing headof Mercedes who now gets to look after the lions of the
    autobahn for a little longer.

    The word is that the job will go to Andreas Renschler, head of
    Daimler's Smart car division, who has been spending time recently
    drawing up businessplans for Mitsubishi Motors.

    Maybe Bernhard simply lacked that extra shiny car polish required of
    DaimlerChrysler leaders. After all, Hilmar Kopper, the former Deutsche
    Bankboss who heads DaimlerChrysler's supervisory board, was quoted in
    the German media at the weekend as saying "the Welt AG, it never
    existed". Thus the problems never did either?

    Gadaffi's victory

    Reformed revolutionary leader Muammer Gadaffi isn't the only Libyan
    coming in from the cold. Just days after the colonel began a landmark
    visit to Europe that ended 15 years of isolation, his 30-year-old son
    Saadi made his debut on Sunday in Serie A, Italy's top-flight football
    division.

    The younger Gadaffi, who appeared as a substitute for Perugia against
    Juventus, has found that a career in Italian football is no more
    predictable than his father's "mad-dog" diplomacy.

    After signing for Perugia last year, he played in a few pre-season
    friendlies but was never picked for an official match. Contract
    problems, a back injury and the slightly unusual fact that he was a
    member of the Juventus board of directors all conspired to keep him
    off the pitch.

    Helpfully, he gave up his job at Juventus, but last October tested
    positive for drugs and received a three-month ban.

    Everything's going right for the Gadaffis at the moment - Perugia won
    1-0, boosting their fight against relegation.

    Starter's orders

    Anyone needing a reminder of how varied Europe is, even before
    Saturday's enlargement, need look no further than plans for two big
    sporting events onthe Continent. While Greece is still struggling to
    finalise arrangements for the Olympics in a few months, Germany is
    pushing ahead with the fine print of plans for the football world cup,
    due to open in. . . two years.

    German planners say there will be two opening ceremonies, one in
    Munich just before the opening game (date for your diary: June 9,
    2006), and one in Berlin the day before. The latter will have no
    lesser stars than David Bowie and Paul McCartney to draw in the
    crowds.

    The only thing not going to plan are the national team's preparations.
    Romania beat them 5-1 last week.

    Egged on

    Several Fabergé eggs, part of Russia's crown jewels, have been
    repatriated. Now the jewellers are following them.

    Avakian, the Armenian-born, London-based jeweller, has opened two
    stores in Moscow to cater to the burgeoning ranks of the nouveau riche
    such as Viktor Vekselberg, the oligarch who bought the eggs from the
    US Forbes family.

    Avakian marked his store openings last week in typically lavish style
    by hiring Moscow's Novaya Opera Theatre to première the lost suite of
    Balanchine's last ballet, Jewelleries.

    Russia's greatest choreographer, now dead, had always intended that
    his sapphire variation should crown his last work to complete the
    theme pieces on diamonds, rubies and emeralds.

    Self-effacingly, Avakian took to the stage at the end to present prima
    ballerina Irma Neoradze with a 34-carat sapphire ring as a token of
    thanks.

    In the autumn comes the party for friends, and more importantly,
    clients, who include actresses Gina Lollobrigida, Catherine Deneuve
    and Ursula Andress.

    Prêt-à-lire

    Observer hears Tom Ford's reign as Gucci's creative director will soon
    be immortalised in a coffee table book.

    Women's Wear Daily says a "major tome" is due out some time later this
    year. Details are still being finalised, but are said to include
    contributions by publishing and fashion heavyweights Anna Wintour,
    editor of US Vogue, and Graydon Carter, editor of Vanity Fair.

    Ford is also contemplating life in the movie business - he has signed
    with Hollywood super-agent Bryan Lourd at Creative Artists
    Agency. He's in danger of becoming a one-man-brand.

    [email protected]

    From: Emil Lazarian | Ararat NewsPress
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