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Glendale: Americana at Brand vote tough to analyze

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  • Glendale: Americana at Brand vote tough to analyze

    Glendale News Press
    LATimes.com
    Sept 21 2004

    Americana at Brand vote tough to analyze
    Yousefian says Armenian Americans favored controversial Town Center
    project, but others are disputing that claim.

    By Josh Kleinbaum, News-Press


    GLENDALE CITY HALL - A week after Glendale's voters narrowly approved
    the Americana at Brand, a controversial shopping mall proposal for
    downtown Glendale, supporters and critics are still crunching numbers
    to figure out what it all means.

    Some are looking especially close at the city's Armenian-American
    population, which could play a decisive role in City Council
    elections next April.

    Mayor Bob Yousefian, who is up for reelection in April, said about
    60% of Glendale's Armenian Americans supported the Americana on Sept.
    14, even though neighborhoods with large Armenian-American
    populations largely voted against three measures to approve the
    project's zoning.

    Others are not so sure.

    "There's no way of knowing that," said Ardashes Kassakhian, a
    political activist in Glendale's Armenian-American community. "You
    can guesstimate it, but there are no exit votes to verify that."

    Yousefian said he got his numbers from telephone surveys of absentee
    voters conducted by the campaign supporting the project. But
    developer Rick Caruso, who financed the campaign supporting the
    Americana, said he has not seen a breakdown that included how the
    Armenian community voted.

    "That doesn't mean it's wrong, I just haven't seen it," Caruso said.

    Both campaigns focused heavily on Glendale's Armenian-American
    community. Caruso hired two prominent local political consultants,
    Eric Hacopian and Adrin Nazarian, to focus on that segment of the
    electorate.

    General Growth Properties, which owns the Glendale Galleria and
    financed the campaign against the Americana, advertised heavily on
    Armenian-language television shows. For months, Vrej Agajanian, host
    of ABC TV Live, rallied against the project on the air, although he
    insists that he received no money from General Growth.

    Both campaigns said they are still analyzing the numbers from the
    election. The only statistics available to the public are the voter
    breakdown by precinct, which suggest that the Armenian-American
    community voted against the project by a slight margin. In
    neighborhoods with heavy Armenian-American populations, the majority
    of voters consistently voted against the project.

    Yousefian attributes that to high Latino and Filipino turnout. He
    said voters of those ethnic backgrounds tended to oppose the project.

    Harvey Englander, a political strategist hired by General Growth to
    run the campaign against the Americana, dismissed that notion, saying
    the numbers should be taken at face value.

    "It is very clear that those areas of Glendale with larger packets of
    Armenians voted in opposition to the Caruso Town Center project,"
    Englander said. "If Mr. Yousefian is basing his future political
    hopes on the support of the Armenian community, he's going to find
    himself on the short end of the stick."
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