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  • Tbilisi: Reviving business in Georgia

    The Messenger, Georgia
    April 15 2005

    Reviving business in Georgia
    By Mary Makharashvili


    Business leaders and economists at Thursday's forum
    How to stimulate investment and the establishment of new businesses
    was the focus of a round table discussion on Reviving Business in
    Georgia on Thursday.

    Economists, businessmen and government officials met in the Courtyard
    Marriott hotel to discuss how to stimulate business activity, why
    there is so little direct investment, and what the Georgian
    government should do to increase exports to European markets

    Economist Ivan Samson from the University of Grenoble in France
    explained that the aim of the discussion was to understand and
    classify the obstacles to setting up new enterprises and investment
    more generally, particularly in areas where domestic demand exists,
    but tends to initiate more trade than production.

    "Another major issue is to identify the incentives for legalizing
    gray or semi-gray activities," he added.

    He recommended that in Georgia small enterprises should become the
    engine of economic growth: "They will become the basis of the birth
    of medium size firms, which are currently totally absent."

    "Business needs a sound, transparent and stable economic environment
    for working. This is what a strong state, supported by a large amount
    of its population, is available to provide," Samson said.

    The new Tax Code, the conference participants felt, was a step
    forward, but they said it still needs refinement, particularly
    regarding the simplification of rules.

    Executive Director of the American Chamber of Commerce Georgia Amy
    Denman added that other aspects of the government's work had helped
    too.

    "I do think that the government was successful in working with
    businesses in order to weed out corruption and help them to do
    business more legally. I think that the new customs code will help as
    well," she said.

    However, Denman added that, "the long term step is to relieve fiscal
    pressure. We understand that the country is desperately looking for
    revenues, but it also needs to look long term and reduce the fiscal
    pressure and create incentives to compete with neighboring
    countries."

    According to her, companies that are currently working on the ground
    have seen a number of changes over the past year. She says that the
    Tax Code and an Amnesty initiative have together allowed businesses
    to work more legally.

    "This is good for business and good for government. There is more
    work to be done because, in general, in order to attract new
    investment you need to make current investors happy," she said.

    Talking with The Messenger General Manager of Nestle Georgia &
    Armenia Esben Emborg said that good legislation is essential.

    "It is important to have a level playing field; conditions have to be
    the same for everyone. Businesses are impatient but the government is
    definitely on the right track," he said.

    One particular area he felt the government had done well was to work
    together with business. "I think what was very interesting about the
    tax code was that the government and business sat down and worked out
    a tax code, which was far from perfect, but it's not bad. It is much
    better in comparison with the old one. We are moving forward," he
    said.

    Speaking with The Messenger Deputy State Minister for European
    Integration Tamar Beruchashvili said that the government clearly
    understands that a stable environment is one of the main components
    for stimulating business in Georgia.

    "We know that a number of legislative acts needs to be changed, but
    on the other hand the changes, even though positive, create a very
    unstable environment. That is why it is very important that business
    be actively involved in not only the decision-making, but also in the
    process of formulating this decision," she said.

    According to her, a second important issue is deregulation, which she
    says also has "its rules of the game." She says that deregulation
    should not be understood as anarchy, as those issues which concern
    the security of people's lives and health will always remain under
    the subordination of the state.

    Nevertheless, there is a need for deregulation, and changes to
    legislation, Beruchashvili said, citing the Customs code as one
    example.

    "Creating a Customs Code according to international norms and
    standards is vitally important. The functions of customs should be
    clearly determined and the procedures should be maximally simple.
    There should be no discrimination," she said.

    Formulating new laws is not enough, however, the deputy state
    minister said, admitting, "unfortunately our weak point is that the
    written laws are much better on paper than in implementation."

    Talking about the European market Beruchashvili said that this is the
    most attractive market for Georgia. "Georgian mineral waters, fruits,
    vegetables and honey have real perspective of entering the European
    market," she said.

    Unfortunately, it is also one of the hardest to enter. For example,
    she said that it took a full year for Georgian wine to pass through
    all the procedures to be formally recognized and legally sold on the
    European market.

    Deputy Minister for Economic Development Tamar Kovziridze, meanwhile,
    highlighted three areas in which the government can support business.

    "The first is legislative changes with regard to deregulation and
    more concretely the issuing of licenses and permits. Our ministry is
    now working on how to simplify legislation. This will be a very
    important legislative package," she declared.

    "The second component is institutional. The prime minister has
    started regular meetings with businessmen - the so-called Investment
    Council. It is very important that certain decisions will be made
    within the framework of this council and based on such discussions."

    The third component highlighted by Kovziridze relates to
    international PR. "I mean the regular investment forums in different
    countries organized by the ministry. It is known that the first
    investment forum was held in London and then in Rome. At the end of
    May a similar forum is planned in Berlin and Vienna, and in September
    in Japan," she said.

    "At this forum there will be a presentation of the country's economic
    and financial policy. Over 200-250 people will participate in these
    forums and I think this is one of the most important initiatives to
    get the representatives of international business acquainted with
    everything that is taking place in Georgia," the deputy minister
    added.
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