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  • Building a theater of their own

    Building a theater of their own
    Armenians join forces for project
    By Naush Boghossian, Staff Writer

    February 13, 2005
    Los Angeles Daily News

    Sunday, February 13, 2005 - GLENDALE-- Several Armenian-American
    doctors, lawyers, businessmen and artists have gotten together to
    realize a dream: building the first Armenian arts venue in Los Angeles.

    The force behind the project is Aram Kouyoumdjian, who got a group
    of friends together in November to attend a critically acclaimed
    play in Los Angeles. The group has now grown to 56, and they have
    five plays under their belt, including "The Goat, or, Who Is Sylvia?"
    at the Mark Taper Forum, Harold Pinter's "The Homecoming" at A Noise
    Within and "Doubt" at the Pasadena Playhouse.

    The success of the outings confirmed what Kouyoumdjian -- a civil
    litigation attorney by day and a theater buff by night -- had known
    all along: The theater-loving Armenian community needed a place to
    call home.

    "I think we have the sense that not only it's time for something like
    this, but that it's overdue," said Kouyoumdjian, 36, who co-founded
    a theater company in Sacramento in 1999 and worked as its artistic
    director.

    "People sense the importance of filling the void and doing so
    in a way that will have permanence. Our predecessors have been
    successful in building schools and churches, and many of us who are
    now in our mid-30s feel that it's our turn to step up and make a
    contribution. It's sort of picking up the responsibility."

    Feeling the need and the importance of the endeavor, this group,
    which includes an architect, a poet, a scientist, the CEO of a
    software company, attorneys and businessmen, is not approaching the
    task willy-nilly.

    "The combined efforts of everybody makes this ambitious project
    far more realistic," Kouyoumdjian said. "We're making sure that the
    project is rooted in the best foundation possible."

    The architect in the group has already started the initial
    drawings for the group's vision of the facility: a building with
    two performance spaces -- a 400-seat performance hall and a 99-seat
    theater -- an exhibition gallery and space for workshops, labs and
    rehearsals. Initial estimates put the cost at between $4 to $5 million.

    At a time when theaters are struggling to stay afloat, Kouyoumdjian
    said, all the group's members are all aware of the financial challenges
    of opening and operating a theater.

    They have created an aggressive fund-raising plan to get started on
    a building, and they plan to create a center with multiple uses that
    they would be able to rent out to the artistic community.

    Members of the organizing group, many of whom regularly write,
    produce and perform plays, have no doubt there is a demand for an
    Armenian arts center in Los Angeles. There are an estimated 400,000
    Armenians living in Los Angeles County.

    Betty Berberian, a film set decorator, recalled that, when she, her
    husband and friends formed the Armenian Experimental Theater in the
    1980s, they always played to full houses, but they had to spend up
    to $10,000 each month to rent spaces to perform.

    But when they tried to raise money to build a theater, the support
    simply was not there.

    "I think the community would be much more open to it now," Berberian
    said. "I think we've shown the audiences and Armenian people that
    this is a necessity.

    "Theater is the lifeblood of the community. For a small community,
    especially an ethnic community, theater is the pulse, and it keeps
    the youth together."

    But so-called ethnic theater in a diverse Los Angeles is now
    experiencing an interest and reception it never had before.

    Jose Luis Valenzuela, theater professor at the University of
    California, Los Angeles, said the group of young Armenians is
    responding to its community's needs, which is always how ethnic
    theater is created.

    "Ethnic theater is in response to the needs and aspirations of their
    communities, a need to express something of your own history, of who
    you are," said Valenzuela, the artistic director of the 19-year-old
    Latino Theatre Company. His group, which currently rents a space in
    downtown, is currently in discussions with the city of Los Angeles
    to renovate the Los Angeles Theater Center.

    "When you have a lack of opportunity for ethnic theater in Los
    Angeles, you have groups responding to the needs of the community
    because nobody else is giving them access."

    But financially, it's not going to be easy, said Tim Dang, producing
    artistic director of the East West Players, an Asian-American theater
    that has been in Los Angeles since 1965.

    The Players' main source of financial support is the Asian-Pacific
    community, Dang said. But what happens over time is that, as the
    audience grows, drawing non-Armenians to the facility, the donor base
    slowly diversifies.

    It took 20 years for the theater to get financially comfortable. They
    started out in a 99-seat theater in Silver Lake until they moved into
    their current 240-seat theater in downtown.

    But what ultimately drives an ethnic group's desire to have its own
    theater and take on the struggles is that need to share its culture.

    "It's a double perspective in that, yes, we want to do this for
    our community to see ourselves on the stage because we rarely see
    ourselves on the stage or in the media, but we also want to enlighten
    the greater community about us," he said.

    For more information on the Armenian Center for the Arts or to get
    involved, e-mail [email protected] .

    Naush Boghossian, (818) 546-3306 [email protected]

    From: Emil Lazarian | Ararat NewsPress
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