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SBC Communications Receives ``2004 Diversity Award'' from World'sLar

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  • SBC Communications Receives ``2004 Diversity Award'' from World'sLar

    SBC Communications Receives ``2004 Diversity Award'' from World's Largest
    Language Services Provider

    Business Wire
    Feb 16, 2005

    Language Line Services recognizes SBC companies for outstanding
    corporate leadership in serving customers of all languages and cultures

    SBC Communications Inc. (NYSE: SBC) has been honored for the company's
    commitment to serving consumers in more than 150 languages. The "2004
    Diversity Award" was presented to SBC Communications by Language
    Line Services(a), the world's largest provider of over-the-phone
    interpretation.

    The award recognizes the company for providing Interpreter service(a)
    free of charge in more than 150 languages, and for reaching out
    to California's ethnic communities through creative outdoor media,
    direct-mail, ethnic festivals and outreach programs, and advertising
    in select ethnic periodicals and newspapers.

    "It's an honor to win this award because the SBC family of companies is
    committed to understanding and serving the unique needs of our diverse
    California customer base," said Jody Garcia, SBC Vice President of
    Diverse Markets Group. "Not only is it the right thing to do, but
    providing telecommunications and entertainment services to consumers
    in their own language is a sound business strategy for the company."

    Garcia points out that SBC representatives are fielding calls from
    consumers in more than 100 languages. The top 10 languages for the
    number of incoming calls are Russian, Armenian, Farsi, Punjabi,
    Portuguese, Hmong, Arabic, French, Thai and Cambodian.

    Language Line Services builds on the SBC tradition of providing
    excellent customer service. In the 1980s, the SBC family of companies
    began providing customer service in Spanish to meet the needs of the
    growing Latino population. SBC California later expanded in-language
    customer service support to include call centers in six additional
    languages: Mandarin, Cantonese, Vietnamese, Tagalog, Japanese and
    Korean.

    With Language Line Services, customers call in the language of their
    choice to inquire about their bill, set-up phone service, change or
    add services such as SBC Long Distance or SBC Yahoo! DSL, or have
    other questions answered. The service is free to customers.

    "The SBC family of companies has distinguished itself as a true
    corporate citizen," said Louis Provenzano, senior vice president
    of sales for Language Line Services. "It is a model for all other
    organizations that aspire to understand the cultures of their
    customers and to communicate in the languages their customers prefer -
    their own."

    SBC California customers can access SBC Language Lines customer
    service at no charge by dialing 1-800-203-8600.

    (a) Interpreter services are provided by SBC California Customer
    service through Language LineServices, Inc., a company that specializes
    in translations and language interpretation.

    SBC Communications Inc. is a Fortune 50 company whose subsidiaries,
    operating under the SBC brand, provide a full range of voice, data,
    networking, e-business, directory publishing and advertising, and
    related services to businesses, consumers and other telecommunications
    providers. SBC holds a 60 percent ownership interest in Cingular
    Wireless, which serves 49.1 million wireless customers. SBC companies
    provide high-speed DSL Internet access lines to more American consumers
    than any other provider and are among the nation's leading providers of
    Internet services. SBC companies also now offer satellite TV service.
    Additional information about SBC and SBC products and services is
    available at www.sbc.com.

    SBC is a registered trademark of SBC Knowledge Ventures, L.P. (C)
    2004 SBC Knowledge Ventures, L.P. All rights reserved. Cingular
    is a registered trademark of Cingular Wireless LLC. SBC logos are
    trademarks of SBC Knowledge Ventures, L.P. (C) 2004 SBC Knowledge
    Ventures, L.P. All rights reserved.SBC Carey Brock, 415-318-4240
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