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Glendale: Candidates race for the green now in full swing

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  • Glendale: Candidates race for the green now in full swing

    Glendale News Press
    Published February 26, 2005

    Candidates race for the green now in full swing
    Council candidates raised $280,000, spent $140,000 since Jan. 1. Ara
    Najarian and Vrej Agajanian collect more than $50,000 each.

    By Josh Kleinbaum, News-Press and Leader

    GLENDALE CITY HALL -- Between television commercials and speech coaches,
    campaigns for City Council, city clerk and city treasurer are beginning to
    get expensive.
    Candidates for City Council have raised more than $280,000 and spent more
    than $140,000 since Jan. 1, kicking off the race for four available seats in
    the April 5 municipal election.
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    Candidates for the three city offices submitted campaign finance reports to
    the city this week. All reports had to be postmarked by Thursday.
    Two challengers, Ara Najarian and Vrej Agajanian, lead the City Council
    money race, each collecting more than $50,000 since January, according to
    campaign finance statements. Mayor Bob Yousefian raised only $6,343 since
    January, but collected more than $95,000 in 2004. He leads the spending
    spree, having paid out $29,641 since January.
    In the City Clerk race, Paulette Mardikian raised $15,489 in January, on top
    of a $50,000 loan her husband gave her in January. Ardashes Kassakhian has
    raised the most since January with $40,606.
    "You obviously need money to get your message out, especially with a field
    of 19 [candidates]," Councilman Frank Quintero said. "[The big figures]
    means that there are some people that have substantial backing and are
    serious candidates. But there have been lots of candidates with money that
    haven't done well. It takes more than money."
    A look at the statements shows how to run local campaigns. A major expense
    is sending information to voters, which explains Yousefian's spending spree.
    He already mailed a brochure to voters, which accounted for much of his
    expenses.
    Candidates spent thousands of dollars on lawn signs and campaign literature.
    Quintero said he ordered twice as many lawn signs as he felt he needed
    because of theft.
    And candidates are increasingly turning to television. Three of the nine
    candidates for city clerk have already spent thousands to create
    commercials.
    "You have so many candidates running, and you really have to differentiate
    yourself, and television is a good way to do that," said Garrett Biggs, a
    campaign consultant working for City Clerk candidate Kathryn Van Houten.
    Van Houten's campaign debuted its first television spot Friday evening.
    Some candidates put their own money into their campaigns. Glynda Gomez, wife
    of former Councilman Gus Gomez, loaned herself $26,500, more than 85% of her
    total contributions. Garry Sinanian kicked $15,000 into his campaign, and
    Shirley Griffin contributed $3,443 to herself.
    Pauline Field raised $2,412, mostly in small donations, but still found room
    to pay $1,000 to her campaign manager and business partner, Barry Allen.
    Agajanian collected the most large donations, accepting 16 donations of
    $1,000 or more, including four $5,000 donations.
    Council candidate Steve Hedrick believes that large donations can buy
    influence, so he is not accepting any donations larger than $500.
    "It's my firm belief that normal people can't sit down and write a $5,000
    check, and they should have just as much access as the people who can write
    those large checks," Hedrick said.
    Quintero hasn't raised any money since January, relying on the $43,333 he
    collected in 2004. But he's planning a March 10 fundraiser to restock his
    war chest. He did contribute $100 to the campaigns of Najarian and city
    clerk candidates Mardikian and Lorna Vartanian.
    Mardikian found an interesting way to spend that money. She paid $100 for a
    speech coach. Three City Council candidates, Joe Mandoky, Chahe Keuroghelian
    and John Stevenson, and one city treasurer candidate, Phillip Kazanjian, did
    not submit finance reports, City Clerk Doris Twedt said. Candidates are not
    required to file reports if they have not raised money.
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