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Dubai: Armenia at Gulfood 2005

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  • Dubai: Armenia at Gulfood 2005

    Azad-Hye, Dubai
    Feb 26 2005

    Armenia at Gulfood 2005


    AZAD-HYE (26 February 2005):For the first time Armenia participated
    this year with a national stand at the 10th Gulf Food, Hotel &
    Equipment Exhibition, Dubai International Exhibition Centre, 20-23
    February 2005.

    The Armenian stand, which occupied more than 100 square meters, was
    represented by 10 companies (see list), covering various food
    producing domains (dairy products, meat, fish, dried foods, dietary
    products, juices, conserves, canned foods, etc). The stand was
    coordinated by a semi-governmental body called DAI-ASME (Armenia
    Small and Medium Enterprise Market Development Project).

    Armen Matosyan, Senior Marketing Advisor at DAI-ASME said that "it is
    very significant that Armenia is occupying a separate stand in this
    international exhibition. Our Agency has encouraged Armenian
    companies to take part in this exhibition. We have sent informative
    bulletin long before the due date. We have also created incentives
    for participation, by covering 50% of the expenses of the Armenian
    stand. Thus the average cost for exhibition space for each company
    has been about 2000 dollars instead of 4000 dollars".

    Talking about future participation he said that his Agency might not
    be sponsoring next Gulfood exhibition (due to take place from 19-22
    February 2006). "We are effectively asking Armenian companies to get
    used to the idea of bearing the cost of the marketing of their own
    products, especially that now they have already achieved a degree of
    penetration into the market".

    Lyudmila Hovahnnisyan of "Vordi Armen LLC" expressed initial
    satisfaction about the UAE market. "We have received many inquiries.
    I am collecting business cards in a separate folder and will answer
    to all requests once I am back in Armenia. We produce many types of
    cheeses. Our packaging system has been developed now and it is up to
    the international standards", she insists.

    >From what we noticed the packaging of Armenian products have really
    improved. Eight out of the ten exhibiting companies had attractive
    labels. Only two (Tamar Tatik and Gamma) need to revise their
    packaging and labeling methods.

    Arkadi Gevorkyan, General Director of "Arkadzuk JSC" said that he
    already received serious queries from hotel, supermarket chains,
    airline catering companies, asking for trout and sturgeon fish
    products. The company operates ten branches in Gumri, Masis and
    Etchmiadzin.

    Armen Hakobyan of "SIS Natural Cannery Ltd" said that his company
    intends to participate next year even if it has to pay all the
    participating expenses. "It is extremely important to meet our
    clients in Dubai and discuss ways of improving our exporting
    capabilities". He had hired this year an Armenian translator and
    coordinator from Dubai, to assist him in dealing with the flow of
    customers.

    Edward Dilanyan, President of "Vitamax-E LLC" said that his dietary
    product Narine is truly unique and is the result of laboratory work
    in Armenia. Referring to the Exhibition he said "Dubai is a place
    where you can meet clients from many countries. This is why we
    concentrate on this Exhibition".

    The DAI-ASME stand was hosting tourist material provided by the
    Armenian Tourism Development Agency. People were so much interested
    to know this new destination that the printed material on Armenia
    expired on the very first day of the exhibition. Newcomers were still
    asking for material and were even satisfied with the remaining
    Italian and German language brochures.

    "Very few Armenians from the UAE made the effort to come and see our
    products" concluded Armen Matosyan his interview with Azad-Hye.com.
    "We are sad that Armenians did not have the curiosity to see our
    stand and to encourage our producers".

    Philip Smith, Senior Area Manager of the influential "Khaleej Times"
    English language daily of Dubai visited the Armenian stand and
    received the attention of the organizers. They invited him to visit
    Armenia to see the beauty of the country and to confirm the purity of
    the Armenian products. From his side he expressed belief that Armenia
    will benefit from its proximity to the UAE market and will improve
    its exporting record.

    From: Emil Lazarian | Ararat NewsPress
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