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  • Armenia businessman digs for profit

    Institute for War and Peace Reporting
    Jan 19 2005

    ARMENIA BUSINESSMAN DIGS FOR PROFIT

    All eyes are on a diaspora investor who is trying his luck with
    investing in Armenia's unpredictable agriculture.

    By Naira Melkumian in Yerevan

    For the first time, a major investor is putting his money into
    Armenia's undeveloped agriculture sector - an experiment in an
    unpredictable area, which both farmers and economists are watching
    with keen interest.

    Up until now, agriculture - which employs around 40 per cent of the
    working population of Armenia but makes a much more modest
    contribution to the national budget - has had to rely solely on
    government and international grants and loans for financing.

    Eduardo Ernekian, an Argentinean-based entrepreneur of Armenian
    extraction who manages Armenia's Zvartnots airport, has signed an
    agreement with the local Max Group, pledging to invest 25 million US
    dollars in fruit orchard and grapevine plantings on an area of 3,000
    hectares. The project also envisages a processing plant, an advanced
    irrigation system, supply of modern agricultural machinery and
    equipment and a quality control laboratory.

    Ernekian, who is a major landowner in southern Argentina, plans to
    plant apricot, peach and plum orchards and vineyards in the Bagramian
    district of the Armavir Region of western Armenia over the next five
    years.

    Parliamentary deputy Hachik Manukian, who is chairman of the board of
    Max Group, told IWPR the project would build the capacity to process
    up to 50,000 tons of high quality fruit. "The fruit will be sorted by
    look, size and colour according to a set of standards, and then
    exported," he said.

    While some see Ernekian's investment as a harbinger of growth in
    Armenia's agriculture, others say that is a risky venture to put
    money into something as unpredictable and undeveloped as fruit
    farming.

    Samvel Avetisian, Armenia's deputy agriculture minister, said the
    project was practical and promising, because it relied on new
    technology and promoted higher competition among fruit processors.

    In 2004, the agriculture ministry reported a 12 per cent growth in
    agriculture production from the previous two years, when the sector
    grew at no more than four per cent annually. Avetisian said he
    expected other foreign investors to follow Ernekian's lead.

    He also believes Ernekian is doing the right thing by starting an
    agricultural business to set up export flows and keep his airport
    busy. "He went into agriculture out of practical necessity, and
    that's a good thing," the deputy minister said.

    But Grachia Berberian, chairman of the Agrarian Union of Farmers, is
    not so optimistic and says that Armenia's agriculture is developing
    very slowly despite its huge potential. "If the state treated and
    managed agriculture right, the sector could start generating a profit
    in two to three years," he said.

    Berberian believes investing directly in farming cooperatives would
    be a better idea. "As matters stand, entrepreneurs exploit farmers to
    maximize their own profits, while the processing plants stifle
    farmers by imposing their own prices," he said.

    According to official figures, agriculture accounts for one fifth of
    Armenia's GDP, but employs half a million people or 40 per cent of
    the workforce. Lise Grande, representative for the United Nations
    Development Programme in Armenia, points to these figures as proof of
    the low productivity of Armenian agriculture.

    "Armenia's agriculture needs intellectual, legislative and financial
    investment to make it less dependent on external factors and more
    stable in the long term," Grande said.

    External factors can all too often be disastrous. Berberian listed
    the problems that farmers face, saying, "These include water
    shortages, bad roads and lack of other infrastructure, but the main
    challenge is to give farmers a firm guarantee of good harvest and
    income."

    Avetisian added that the country's agriculture loses some 30 million
    dollars annually due to the weather. Last year, he said, 90 per cent
    of Armenia's apricot harvest, 30 per cent of the peaches and a tenth
    of its vineyards were damaged by the weather.

    But Manukian, the head of Max Group, argues that agriculture's low
    investor appeal is due to long payback periods because the majority
    of Armenian businessmen want quick profits, and engage in businesses
    that pay off immediately.

    "As a farming country, we are still in our infancy, and nowhere near
    to being an exporter," Manukian said.

    "Armenia exports only two types of agricultural product - apricots
    and tomatoes - and all the other potentially exportable products are
    yet to find their markets," Manukian added, blaming this state of
    affairs on the lack of a consistent government policy for
    agriculture.

    "Every farmer is his own manager," he said. "No one really knows what
    the market needs, and how much of it. Grapes sell well at the moment,
    so everyone is planting vineyards. Pretty soon we may end up with
    more grapes than we know what to do with."

    The agriculture ministry reports that 1,500 ha of new vineyards and a
    thousand ha of new fruit orchards had been planted in 2004.

    Garik Sardarian, marketing manager for the Marketing Assistance
    Programme of the US Department of Agriculture, believes Armenia's
    agricultural products are marketed well enough. In his opinion, what
    Armenian farmers lack is a practice of producing quality and assuring
    the high sanitary level and safety of their products, which make them
    attractive to overseas buyers.

    Economic analyst Armen Grigorian said that the vast majority of
    Armenian agriculture's gross output comes from family farms - around
    335,000 of which are in the country - and pointed out that improving
    access to affordable credit resources might solve many problems for
    such outfits.

    Ashot Voskanian, head of the Republican Centre for Assistance to
    Agriculture, said banks charge a prohibitive 15 - 18 per cent
    interest rates on their loans, which are only issued on a short-term
    basis. "Armenia's agriculture financing system needs to be entirely
    reformed - we need better laws and regulations in the field," he told
    IWPR.

    In addition, farmers complain that the last piece of legislation
    passed to defend their rights was back in 1990, leaving them all the
    more unprotected against the daily challenges that everyday life in
    Armenia throws them.

    Naira Melkumian is an independent journalist in Yerevan
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