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Breaking into a man's world

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  • Breaking into a man's world

    The Economist
    Jan 27 2005

    Breaking into a man's world

    Jan 27th 2005
    >From The Economist print edition


    Reuters
    The new boss of the Sabanci group chose to wear trousers instead of
    a wedding dress

    TURKISH industry is dominated by two vast family businesses, both of
    which have recently handed over their top jobs to a new generation of
    40-somethings. The Europeanised Koc group passed the reins to Mustafa
    Koc, the eldest of the chairman's three sons, in 2003. But before
    Sakip Sabanci died last year, he let it be known that he wanted
    neither of his two brothers nor any of their numerous male offspring
    to succeed him as head of the far more traditional Sabanci family
    business. Rather, he chose his niece, Guler. It was a choice that he
    had been hinting at for at least a decade.

    Turks were astonished by the appointment of a woman to such a
    powerful post in what remains a patriarchal society. But none was
    more surprised than Ms Sabanci herself. As her uncle lay dying in an
    Istanbul hospital, she recalls thinking that she would quit the
    business. `I could not envisage staying on without him,' she says.


    Running a sprawling conglomerate with annual sales of $12 billion and
    interests ranging from banking to cars, and from energy to food, is a
    challenging task that comes at a particularly challenging time. In
    December, EU leaders finally agreed to begin accession talks with
    Turkey on October 3rd this year. Over the coming decade, Turkish
    companies will need drastically to alter their often unorthodox
    business practices if they are to thrive within the EU. Although
    TUSIAD, Turkey's powerful association of businessmen, currently
    headed by one of Guler's cousins, strongly supported the country's
    attempt to join the EU, many of its individual members fear the
    abolition of protectionist policies behind which they have prospered
    for decades.

    Sabanci Holding went through a big restructuring of its operations
    before Turkey signed a customs union with the EU in 1996. The process
    was designed to prepare it for global competition. Ms Sabanci says
    that the EU straitjacket can only benefit honest Turkish businesses.
    For a start, it will help constrain the country's vast black economy
    (estimated at anything up to 50% of GDP), making competition for
    companies like Sabanci `much fairer'. More companies will be
    compelled to pay taxes and follow health and safety regulations.

    The EU's decision to start accession talks is also expected to
    enthuse foreign investors for a country that they have to date
    noticeably shunned because of decades of chronically high inflation,
    political instability and massive corruption. That gloomy image is
    slowly being altered under the group of mild Islamists who have been
    running Turkey for the past two years. And slowly the world is
    noticing.

    This newly stable environment has prompted Ms Sabanci to look for new
    alliances with foreign partners, a strategy that the group excels at.
    She herself masterminded its first joint-venture, with DuPont in
    1987, setting up a $100m nylon-yarn producer in the port city of
    Izmit. The group's joint-venture with Toyota, which the Japanese car
    manufacturer is said to be well pleased with, was launched in 1994 as
    a platform for exporting Corollas to the rest of Europe. Last year it
    captured 6.7% of the highly competitive local car market.

    Ms Sabanci says acquisitions are also on the cards. They may include
    Telsim, Turkey's number-two mobile-phone operator. It was taken over
    by the government after its owners, the Uzan family, stole billions
    from their foreign partners, Motorola and Nokia, and the company was
    forced into bankruptcy.

    Behind her unconventional lifestyle - she lives alone and mixes with
    painters and popstars - lies a tough, conservative businesswoman who
    takes only carefully calculated risks; one reason, say her business
    associates, why her uncle anointed her as his successor. Some of her
    male cousins were so offended that one of them, Demir Sabanci, is
    rumoured to have sold all his shares in the company last month,
    because he could not stomach being bossed by a woman.



    >From sharecropper to shareowner
    Ms Sabanci's first brush with industry was at the age of three, when
    her grandfather Haci Omer, a rags-to-riches former cotton
    sharecropper in the southern province of Adana, took her to the
    family's textile factory there. Ms Sabanci's parents divorced when
    she was eight and left her in the care of her grandfather. `He always
    told me that one day I would wear trousers, drive a car and work in
    the factory.'

    And that is what she did: her career began 27 years ago at the
    family's tyre factory in Izmit. She resisted her grandmother's
    unrelenting demands to `see me in a wedding dress' choosing, as she
    puts it, `my work instead.' When not working she keeps an eye on the
    wine she launched in 1999, under the label `G', the same year she
    launched what she calls `my big baby': Sabanci University. The
    university has matured rather better than the wines - it is already
    counted among Turkey's best privately-owned colleges. Some 40% of its
    students are offered free tuition, subsidised by the $20m a year that
    the university gets from the Sabanci group.

    `Tough' and `unpretentious' are the words that employees most
    frequently use to describe Ms Sabanci, a reformed chain smoker with a
    gravelly Janis Joplin-like voice. Her toughness came to the fore
    recently when she withstood pressure from the state to fire Halil
    Berktay, an eminent Ottoman historian at the university. He had dared
    to suggest that Turkey's Armenian minority may have been slaughtered
    in large numbers by Ottoman forces during the first world war.

    Her late uncle similarly angered the authorities when he called for
    more rights for Turkey's Kurdish minority. `His greatest lesson to
    me,' says Ms Sabanci, `was to be a free thinker, to be tolerant,
    honest and fair.' Those who know her say it is a lesson that she has
    learnt well.

    From: Emil Lazarian | Ararat NewsPress
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