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  • Tastes differ, but...

    Tastes differ, but...

    By Vahe Davtian

    Yerkir/arm
    8 July 05

    Modern youth and reading - this opposition has been so much spoken
    about and has become so abstract that those who turn to it again seem
    to have no other topics for discussion. Young people don't read books;
    they prefer the internet. Let's not make such rigid statements. Nod
    doubt, there are young people who do read books. The question is what
    books do they read? I think this is a more interesting question.

    When Paolo Coelho visited Armenia in 2004 he was treated as a writer
    who dictates the literary style and trends of development of
    literature in the whole world. His visit was accompanied with a big
    fuss and much noise.

    When one of the journalists asked him what had impressed him most in
    Yerevan, Coelho answered, `I liked your night clubs'. A light and
    charming answer - just like his novels. Coelho is famous and widely
    popular. Large scale advertising did have the expected results while
    such concepts as `peculiarities of language', `precise depiction of
    personages' or â=80=9Cresonance of the work with modern times' were
    left aside.

    Just imagine that the significance and value of a literary work is
    determined by the number of languages into which the work has been
    translated (67) and the number of copies sold. This is the
    intervention of business into the world of art. The inability of the
    public to distinguish literary industry from art is a catastrophe.

    Everything started in 2003 when Coelho's novel Eleven Minutes was
    announced to be the discovery of the year. Meanwhile, the novel was
    just a regular sweet tale for adults that contained erotic
    details. `There lived a prostitute whose name was Maria'.

    When you read the first sentence of the novel you cannot but put the
    book asideâ=80¦ Nevertheless, many girls cry when reading the
    novel. Guys start seeking the meaning of life. Then was the famous
    Alchemist that was translated into Eastern and Western Armenian.

    `You can find happiness only in your homeland' - this is what you can
    read behind the lines of this novel. But how is the author expressing
    this idea? Coelho's style of writing about the simplest things with
    such a lofty air can only cause one's smile. The same can be said
    about Coelho'snovel Veronica Decides to Die. Love will save the
    world. This is the idea of the novel.

    The shop assistants in one of Yerevan's most popular bookstores, the
    Bookinist, assure that Coelho's books are very popular among the young
    people. The librarians at some of the universities confirm this. What
    is the secret? The answer is obvious - there is no secret. The only
    peculiarity of such books is their popularity.

    Coelho's books are a good example of this - his works cannot stir any
    questions among the readers. They are too simple and sentimental,
    pathetic and fancy. This attracts modern readers, especially young
    people that are on their way of self-realization and tend to accept
    without questioning whatever is presented to them.

    This is spiritual terrorism. And it occurs not only in Armenia. Today
    Coelho is the most widely read author in the world. Having read his
    books is an indicator of one's intellect. Two years ago I asked my
    friends who Coelho was - they smiled ambiguously. But this is not
    important. The thing is that too much fuss around anything can only
    have negative consequences.

    And this is true for literature - even before reading the book the
    readers know that they will like it. And even if they don't, they say
    that they like it only because the book is popular throughout the
    world. Well, let us assume that people read such kind of `literature'
    because they want to keep up with fashion in this way.

    This explanation might be acceptable. But let us not forget that
    besides Coelho and writers like him (such as Richard Bach) there are
    Gabriel Garcia Marques and Julio Cortasar (if they like Latin American
    literature so much), Patrick Kundera and Umberto Eco, postmodern
    Russian writers. Tastes differ but still the fact is that Coelho's
    books cannot interest people who have seriously read at least one work
    of classical literature. Such books cannot live long. They are doomed
    to be covered with dust on the bookshelves.
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