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Singapore's State Investment Fund Unloads Its Storied Raffles Hotel

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  • Singapore's State Investment Fund Unloads Its Storied Raffles Hotel

    Los Angeles Times, CA
    July 24 2005

    Singapore's State Investment Fund Unloads Its Storied Raffles Hotel

    The buyer, L.A. private equity firm Colony Capital, promises to
    preserve the property, renowned as a hangout for actors and writers.

    By John Burton, Financial Times


    SINGAPORE - Founded by four Armenian brothers, home to Japanese army
    officers during World War II and previously owned by several local
    banks, the 118-year-old Raffles Hotel reflects the cosmopolitan
    nature of Singapore.

    So it is perhaps not surprising that Raffles is being sold to a Los
    Angeles-based private equity fund, Colony Capital, in spite of its
    iconic status for many Singaporeans.

    Last week's $1-billion deal to dispose of Raffles and 40 other hotels
    around the world owned or managed by Raffles Holdings indicates that
    Temasek Holdings, the Singapore state investment company and Raffles'
    ultimate owner, is becoming serious about shedding non-core assets.

    In the last few years, Temasek has been best known for its
    acquisition spree across Asia, mainly in the banking and telecom
    sectors, under its executive director, Ho Ching, the wife of the
    city-state's prime minister. But it has appeared reluctant to sell
    existing holdings.

    The Raffles deal could convince skeptics that Temasek has only been
    waiting for the right price to sell and fulfill its goal of enhancing
    shareholder returns.

    Analysts have applauded the sale for unlocking hidden value, with
    Colony paying 64% more than the estimated value of the hotels.

    The main beneficiary will be CapitaLand, the Temasek-owned property
    developer that owns 60% of Raffles Holdings. CapitaLand has been
    focusing on buying shopping malls in the region, especially China,
    and the hotel business was seen as becoming irrelevant because hotels
    accounted for about 5% of its net income last year.

    "All our other sectors are growth sectors," said Liew Mun Leong,
    CapitaLand chief executive, referring to a recent investment in 15
    Chinese malls and plans to build a casino in Singapore. "And that'll
    need a call for capital if we are successful."

    Raffles represented a potential drain on CapitaLand's financial
    resources. Analysts have estimated that Raffles, which now ranks 17th
    in size among global hotel chains, with 12,000 rooms, would have to
    spend 10 to 20 years to achieve industry leadership. In contrast,
    Colony already has 19,000 hotel rooms.

    It is "very difficult to grow" the hotel business, said Jennie Chua,
    Raffles' chief executive and main architect of its international
    expansion.

    The history of the Raffles Hotel illustrates the pitfalls of the
    hotel business. Founded by the Sarkies brothers in 1887, the hotel
    was famous for its prominent guests, including Charlie Chaplin, Noel
    Coward, Joseph Conrad and Rudyard Kipling. It was also known as the
    birthplace of the Singapore Sling cocktail and where, according to
    legend, the last tiger in Singapore was shot under one of the
    billiard tables.

    But its grande dame status did not prevent the Sarkies from losing
    control of the hotel during the Great Depression, with Raffles
    managing to survive by going public. After World War II, the hotel
    fell into the hands of OCBC Bank and then the state-owned DBS Bank.

    It was DBS that revived the fortunes of the hotel, which had fallen
    on hard times in the 1970s and 1980s. In the early 1990s, it restored
    Raffles to its glory with only 104 luxury rooms, although critics
    complained that it had "Disneyfied" its appearance in the process.

    The makeover, however, established Raffles as a premium brand, and it
    began buying other historic hotels, including the Vier Jahreszeiten
    in Hamburg, Germany, and Cambodia's Grand Hotel d'Angkor.

    After the merger of DBS Land and Pidemco Land to form CapitaLand in
    2000, Raffles bought 26 deluxe business hotels from Swissotel in 2001
    that gave it a bigger presence in Europe and the U.S. But in 2003,
    Raffles turned to an "asset-light" strategy to focus on hotel
    management contracts, which offered steady revenue without ownership
    burdens, by selling more than half of its hotels.

    Although sales and profit have improved since 2003, the performance
    was not sufficient to justify CapitaLand keeping Raffles, executives
    said.

    Colony has promised to preserve the historic heritage of Raffles,
    which is listed as a national monument in Singapore. But there is
    speculation that Colony, which owns hotel and casino properties in
    Europe and the U.S., including the Las Vegas Hilton, might introduce
    gambling at Raffles if Singapore relaxes further its rules on gaming.

    Somerset Maugham used to eavesdrop on the talk of inebriated rubber
    planters staying at the Raffles, which provided gist for his stories
    about the Far East. Some future writer might do the same if the
    Raffles ever becomes the haunt for high rollers.
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