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  • TRIA International Research and Consultancy Joins Harris...

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    Financial News

    Press Release Source: Harris Interactive

    TRIA International Research and Consultancy Joins Harris Interactive Global
    Network
    Wednesday March 9, 3:09 pm ET

    - Turkey serves as a gateway into Eastern Europe, the Middle East and
    Central Asia


    ROCHESTER, N.Y., March 9 /PRNewswire/ -- Harris Interactive® (Nasdaq: HPOL -
    News) announces that TRIA International Research and Consultancy, a
    full-service global market research and consulting company in Turkey, has
    become the newest member of the Harris Interactive Global Network.
    TRIA, headquartered in Istanbul, was established in October 2000 and its
    management offers more than 20 years of dynamic market research experience
    to a broad variety of industries. Sectors include automotive, chemicals,
    construction, fast-moving, jewelry, logistics and management performance,
    oil and gas, pharmaceutical, retailing, and telecommunications. Data
    collection methods include desk research, quantitative research (CAPI,
    face-to-face, mail and telephone interviews) and qualitative research with
    focus groups and in-depth interviews. TRIA offers market research services
    in Turkey, and through its business partners in Armenia, Azerbaijan,
    Bulgaria, Georgia, Romania, Russia, Ukraine, and in Central Asia.

    "We are very pleased to welcome TRIA, a firm that offers premier research
    capabilities for a diverse list of practice areas, as the newest member of
    our global network," stated David Vaden, executive vice president and chief
    strategy officer for Harris Interactive. "We are excited to offer our
    clients the opportunity to gain consumer and business insights into this
    region that serves as a gateway to Eastern Europe, the Middle East and
    Central Asia."

    "Joining the Harris Interactive Global Network will help us gear up the
    speed of growth of TRIA," stated Melih Yurdagul, managing director of TRIA
    International Research and Consultancy. "We are pleased to have our local
    and international skills and capabilities endorsed by our affiliation with
    Harris Interactive. New product and service offerings as well as the
    implementation of state-of-the-art Harris Interactive online research
    technology will definitely help our clients make better use of research in
    the region."

    About the Harris Interactive Global Network

    The Harris Interactive Global Network, an international network of affiliate
    market research firms, was established in 1992. Today, there are more than a
    dozen global network members, representing Africa, Asia, Australia, the
    Caribbean, Eastern and Western Europe, Central/North/South America, and the
    Middle East. Member firms exchange research expertise and provide the
    resourcefulness of local-country knowledge.

    Though affiliated with Harris Interactive, global network members operate as
    totally independent market- and opinion-research firms. For more information
    about the Harris Interactive Global Network, go to
    http://www.harrisinteractive.com/globalops/globalnet.asp .

    About Harris Interactive®

    Harris Interactive Inc. (http://www.harrisinteractive.com ), the 15th
    largest and fastest-growing market research firm in the world, is a
    Rochester, N.Y.-based global research company that blends premier strategic
    consulting with innovative and efficient methods of investigation, analysis
    and application. Known for The Harris Poll® and for pioneering
    Internet-based research methods, Harris Interactive conducts proprietary and
    public research to help its clients achieve clear, material and enduring
    results.

    Harris Interactive combines its intellectual capital, databases and
    technology to advance market leadership through U.S. offices and wholly
    owned subsidiaries: London-based HI Europe (http://www.hieurope.com ),
    Paris-based Novatris (http://www.novatris.com ), Tokyo-based Harris
    Interactive Japan, through newly acquired WirthlinWorldwide, a Reston,
    Virginia-based research and consultancy firm ranked 25th largest in the
    world, and through an independent global network of affiliate market
    research companies. EOE M/F/D/V

    To become a member of the Harris Poll Online(SM) and be invited to
    participate in future online surveys, visit http://www.harrispollonline.com
    .

    --Boundary_(ID_fpSlLqQPKN8YpeQ5K5/vNQ)--
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