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Haladjian's Nabaztag Wi-Fi rabbit targets US consumers

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  • Haladjian's Nabaztag Wi-Fi rabbit targets US consumers

    TelecomWorldWire
    August 10, 2006

    Haladjian's Nabaztag Wi-Fi rabbit targets US consumers


    TELECOMWORLDWIRE-10 August 2006-Haladjian's Nabaztag Wi-Fi rabbit
    targets US consumers ©1994-2006 M2 COMMUNICATIONS LTD
    http://www.m2.com

    The Nabaztag Wi-Fi rabbit has been unveiled by Violet, a French
    company 55% owned by French entrepreneur Rafi Haladjian and 30% by
    Banexi Ventures, a private equity arm of French bank BNP Paribas.

    Nabaztag means 'rabbit' in Armenian, which is the first language of
    Haladjian, the man who conceived the idea. The rabbit is able to read
    out e-mails and mobile phone text messages, provide alerts to stock
    news and offer traffic updates through Internet feeds from a wireless
    Wi-Fi network.

    Basic Internet feeds, such as certain e-mail reading, stock market
    performance and weather forecasts are free, while calls and text
    messages are charged to the sender, although text messages are free
    for premium service subscribers.

    The Wi-Fi rabbit, which is made in China, costs EUR115 in France, £80
    in the UK and USD150 in the US, has already been sold in Belgium,
    France, the UK and Switzerland and is now being targeted at the US.

    Nabaztag is expected to prove popular among certain groups of
    consumers, and Haladjian said he expects sales to reach 150,000 by
    the end of 2006, 400,000 in 2007 and around 2m by the end of 2008.
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