Announcement

Collapse
No announcement yet.

The Sleazy Life and Nasty Death of Russia's Spam King

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • The Sleazy Life and Nasty Death of Russia's Spam King

    The Sleazy Life and Nasty Death of Russia's Spam King

    Wired News
    June 26 2006

    He withheld pay from employees, boasted of his sexual adventures,
    enraged government officials, and flooded Russia with 25 million emails
    a day. Then one morning, Vardan Kushnir's mother found his bloodied
    body on the bathroom floor, skull bashed in. By Brett ForrestPage 1
    of 3 next "

    Summer comes late to Moscow, and then barely at all. Windows fling
    open as the city breaks winter's half-year clamp. Locals burst from
    dank living quarters, and crushing darkness gives way to high-latitude
    sunshine that extends well into the evening. Vardan Kushnir returned
    to his third-floor apartment in central Moscow on such a summer night
    last July, his head lightened by several rounds of top-shelf booze
    at a dark cliche of a club where female patrons often danced topless
    on the bar. It was time for a last drink or two in the company of
    several young women, one of them reportedly 15 years old. In the life
    of Russia's most despised Internet figure, this was just another night.

    Although he never came to love his -adopted city, Kushnir had created
    a comfortable existence for himself here. His business, the American
    Language Center (ALC), which taught English to Russian nationals, was
    thriving on the back of a relentless spamming campaign. Twenty-five
    million emails a day generated enough new clients to subsidize
    Kushnir's heroic bouts of clubbing and sex, indulging himself in a
    way that was remarkable even in a city known for its profound lack
    of shame.

    Kushnir dreamed of becoming a famous software developer - "like Bill
    Gates" - but instead took a more inglorious path. His endless spam
    and boastful escapades made him a source of irritation throughout
    Moscow. He battled government officials and exasperated- everyone else,
    especially his own employees. But his faith in Scientology gave him
    a peculiar calm. Even as his cash-and-carry lifestyle plunged him
    into chaos, he never raised his voice, never appeared to anger. All
    the loathing only amused Kushnir, as he managed to keep his enemies
    at distant remove.

    Until that hot night. Kushnir shared an apartment on Sadovaya-Karetnaya
    Street with his mother, Olga, and the alley cats he always seemed
    to be taking in. As she always did when her son brought girls home,
    Olga had agreed to sleep in a nearby studio. The next morning, she
    returned to the apartment to find his bloody corpse on the bathroom
    floor. Police soon followed. Even a year later, they still won't
    disclose the exact course of events. According to news reports, the
    35-year-old entrepreneur returned home in the early morning with three
    young women, one of whom he had encountered at the Hungry Duck, a club
    on the unsubtle end of Moscow's meet and greet. Cocktails were poured,
    and the girls slipped a tranquilizer into his drink. Soon enough,
    Kushnir was out cold. But the dose didn't keep him down long. When
    he came to, the young women struck him on the head.

    Kushnir was in trouble, and it was about to get worse. Several males -
    friends of the girls - arrived. One newspaper describes them scaling
    the drainpipe and entering through an apartment window. The group
    now numbered at least five, and some of them began to beat Kushnir
    savagely, smashing his skull and leaving him immobile on the floor,
    blood silently flooding the tiles.

    When Kushnir's mother discovered the body in the morning, it was
    already chill to the touch. "There was so much blood," she says.

    After the cops had come and gone and the corpse was on a slab at the
    morgue, one of Moscow's yellow journals headlined the episode with
    triumphant cynicism: "THE SPAMMER HAD IT COMING."

    Vardan Kushnir grew up in Armenia. His father skipped out early
    on, and his mother raised him alone. As a teenager, he excelled-
    in math and physics, winning an invitation to study at the Moscow
    Technological Institute of Light Industry. After graduation, he spent
    a year in Los Angeles and returned to Moscow speaking English- with
    almost no accent. In 1994, he opened the ALC, tapping US expats to
    teach English to Russians.

    Russia in the mid-'90s was plagued by open gang warfare and unchecked
    theft of state assets. Getting rich - billionaire rich - had less to
    do with working diligently or coming up with ideas than it did with
    brute force. The overt signs of privilege were the black Mercedes and
    impudent swagger of an oil baron. It was in this era of conspicuous
    wealth that Kushnir launched a new company he hoped would make him
    a ton of money.

    Kushnir diverted his attention to Sophim, a US-based company he
    founded with a partner in Florida. They developed an application,
    Edifact Prime, based on a pre-Internet, business-to-business ordering
    standard. But after several years and many trips to Florida, Kushnir
    saw his seed money chewed up by costly trade shows. By 2001, the
    venture was all but shelved, and Kushnir returned his focus to the
    ALC, which had been providing enough income to support him and his
    mother while he worked on Sophim.

    This time, though, he had a new weapon in his arsenal: spam. He
    had used bulk email to sell shares of Sophim (until the state of
    Kansas told him he needed a brokerage license). Now he launched
    into his Russian spam operation with the frenetic energy typical
    of a post-Soviet entrepreneur. "He would change his thoughts and
    decisions every couple of hours," a longtime ALC office manager
    says. "He had too many ideas. He wanted to do everything all at once,
    as fast as possible."

    After bouncing between servers in Russia and Germany, Kushnir hooked
    into the Chinese market, where $1,000 pays a month's rent on a server
    that can send 7 million emails a day. While administering the ALC's
    daily operations, he obsessed over beating spam filters, locating new
    servers, buying email lists, and anything else that would widen his
    web. It worked. By 2003, a year into the onslaught, company revenue
    had doubled. The ALC had more than 110 students, and it was clearing
    as much as $13,000 a month. With minuscule rent and overhead, Kushnir
    bagged the lion's share. It was hardly a fortune by US standards,
    but in Moscow, where the average salary is about $2,600 a year,
    it vaulted him into the minor aristocracy.

    Igor Vishnevsky removes a metallic Bluetooth nugget from his ear
    before sliding onto a leather couch in Le Gâteau, a poor imitation of a
    French cafe. He casts an eye through the window and onto the movements
    of Tverskaya, Moscow's glossy main avenue, a blur of billboards and
    hot lights. Almost a year after Kushnir's death, Vishnevsky, a spam
    engineer Kushnir recruited from Belarus- to run the ALC's technical
    opera-tions, has no regrets about how they found new customers. "If a
    person says he hates spam," Vishnevsky says, blowing on his espresso,
    "then he means he hates advertising, which he sees everywhere."

    The ALC's spam operation was crude, but effective: Vishnevsky would
    send spider software to crawl the Net, collecting email addresses and
    adding them to the rolls several hundred thousand at a time. He also
    worked with suppliers - paying a few hundred dollars for a million
    addresses. To fool spam filters, Kushnir would insert random spaces
    between words in the subject line, or turn the body into a GIF or
    JPEG. At its peak, the operation was generating an average of 15
    interested would-be ALC students every day.

    But the system was as buggy as it was crude, sometimes sending emails
    to the same people more than 50 times a day. Complaints streamed in.
    People swore, threatened, raged - anything to eradicate the nuisance.
    "They used the word fuck much more often than other words," Vishnevsky
    says.

    Kushnir shrugged off the grievances, often finding solace in one of
    the Scientology books scattered around the office, muttering that
    opinions mattered little in the face of financial growth. For him,
    spam was effective; everything else was wasted chatter. "We spammed
    everyone five days per week," Vishnevsky says. "We gave them a break
    on holidays."

    As the months wore on, protest groups - one was called the
    Anti-American Language Center - sprang up on Russian-language Web
    sites. Kushnir had become widely despised, but his resolve only
    stiffened into a schoolboy's smugness. "It was classic Soviet linear
    thinking," says Mike McAtavey, a former ALC instructor. "I get 250
    customers and a billion nuisance calls. If I triple my input, I'll
    get 750 customers." And, of course, 3 billion nuisance calls.

    Spam was so cheap that Kushnir began using it simply to attract
    attention to the ALC - even in places where he couldn't hope to
    generate business. He spammed far-off countries like Israel, Spain,
    France, and the US. "There was no concern for being liked," says Rick
    Farouni, who worked at the ALC for two years.

    Then Kushnir began attracting the wrong kind of attention. In 2003,
    his spam reached Andrey Korotkov, then Russia's deputy minister of
    communications. Soon Korotkov was getting 10 ALC emails a day. When
    he tried to unsubscribe, the messages doubled and started arriving
    addressed to him by name. "I took it as a joke," Korotkov says,
    "to show me that there was nothing I could do to stop them."

    In 2004, Korotkov raised the issue at an Internet symposium held in
    Moscow's Central Telegraph building and attended by influential ISP
    reps, advertising executives, journalists, and government officials.
    Russia has no laws against spam, so Korotkov canvassed the panel,
    asking what could be done to stop Kushnir. The only solution anyone
    could offer smacked of the ALC's own tactics - revenge by inundation.
    The following morning, the ALC was flooded with 1,000 prerecorded
    calls featuring Korotkov's booming voice: "I want to warn you that if
    you continue your illegal activity, then the necessary measures will
    be taken, not just by me." It was only a scare tactic, and Kushnir
    knew it. "We just laughed at him," Vishnevsky says, noting that the
    episode prompted Kushnir to boast that no spam operation had ever
    generated such negative response.

    Kushnir acknowledged the counterattack by toying with Korotkov,
    sending still more emails to the minister's inbox, but with a new
    theme. "You very badly need Viagra," they read. "And we have girls
    here waiting to serve you. We are going to give you a special test
    to check your sexual potential. You must buy one ton of Viagra."

    A defeated Korotkov merely deleted the messages. "What else could I
    do?" he says, likening himself to a caged animal. "You can make faces
    to a bear in the zoo, and he will never reach you. He will just spoil
    the air." Kushnir reveled in the trouble he was causing. "Vardan sent
    me a link about the conflict between him and the deputy communications
    minister," says Mikhail Urubkov, a Russian programmer who worked
    on Edifact Prime. "He said, 'See how famous I am.' It was a game to
    him." And not the only game he liked to play.

    The night might begin at Mio, a club not far from the ALC office,
    where impressing the insecure teens behind Fendi sunglasses was as
    easy as explaining to them the contents of the California rolls
    they just ordered. Against this backdrop, a successful Internet-
    entrepreneur would be king.

    At 35, Kushnir's blond hair had receded in a wide scoop across
    his scalp, sticking up in wisps that he did little to contain,
    and his face wore the evidence of many late nights. But as a man of
    inscrutable international experience who never ran low on ruble notes,
    Kushnir didn't have to work hard in places like Mio to attract young
    women. He would glide around, introducing himself as the director of
    the American Language Center, until he found a taker. "Most of the
    girls had heard about his spamming," Vishnevsky says. "They found him
    fascinating." If that wasn't enough, he'd tell stories about how he
    owned a big house in America, where he was a man of great consequence.

    But Kushnir soon grew bored and began looking beyond the usual club
    scene. Former employees say he slipped into a dark void of orgies,
    prostitution, and whatever happened to be past the edge. He relied
    on a network of whore joints that ring the city. Sometimes he'd head
    to a gambling boat moored on a canal along Moscow's back side. There
    he would strip naked and lie prone as two women licked him from head
    to toe.

    Kushnir would often arrive at work on Monday morning wearing a smirk,
    recounting another tale of strange accomplishment. One afternoon he
    exclaimed, "Finally, I found it," and summoned an employee to his desk,
    where he pointed to an online ad for a mother-daughter sex team.

    Employees were put off by Kushnir's behavior, but they were far
    -angrier about the fact that he withheld their salaries. Many of his
    workers were expat thrill-seekers, Moscow short-timers who eventually
    figured out the situation and quit the ALC with a lesson in the ways of
    Russian labor. When an employee did confront him, Kushnir grew oddly
    pacific. "Why are you putting all this pressure on me?" he asked,
    adopting the even tone of a superior conscience. "Why are you getting
    so angry? You should read some L. Ron Hubbard." He then offered a
    volume on Scientology from his bookshelf.

    The nobility of such gestures was lost on most. "His only authority
    was L. Ron Hubbard," Vishnevsky says. "He didn't consider other people
    as friends. He considered himself above them."

    While those around Kushnir fumed at his sanctimony, he remained
    oblivious, descending into ever-stranger behavior. "He was spending all
    he earned," McAtavey says, explaining how Kushnir, between headlong
    binges on sex and spam, would comb the city for odd flourishes of
    fashion that would make him stand out in a crowd of wealthy suitors. "I
    came in one day and he was wearing an expensive silver silk ascot,"
    McAtavey says. "That's what I remember - the silk ascot and not
    getting paid." "When Kushnir died, there were some people around
    here who were not disappointed," adds another former employee. "He
    had enemies. There's no question about it."

    The tallest Lenin statue in Moscow stands in October Square. Lenin
    strides with his chin up, greatcoat trailing behind him, caught up
    in the rushing wind of what was supposed to have been progress. A
    short walk from the statue, the American Language Center occupies
    a third-floor office in a redbrick schoolhouse. It's a rec room of
    Americana. A poster of the Brooklyn Bridge hangs beside an American
    flag and a topographical map of the US. The ALC still operates today,
    albeit with reduced fanfare. There are far fewer students, no spam
    campaigns, and the occasional phone call handled by whoever's around.
    Kushnir's mother runs the business now. She's a lonely figure deep in
    middle age, sharing photos of her son and memories of his last evening.

    The night of the murder, his assailants reportedly swiped a few
    items from the apartment, including a laptop, which led the Moscow
    prosecutor's office to suggest the event may have been a botched
    robbery. His mother doesn't believe it. "There were three or four
    of them," she says. "If they wanted to rob him, they could have tied
    him up, locked him in the bathroom. They came to kill him."

    Part sanctimonious sexual adventurer, part ruthless spammer, Kushnir
    left a wake of displeasure as he waded through life. In a well-ordered
    world, he would have been a social outcast. But Moscow has its own
    kind of order, and it's easy to imagine how Kushnir's brash gestures
    could have pushed the wrong person too far. There may be little shame
    in this town, but there are certainly consequences. By crossing the
    line from entrepreneurial hustler to remorseless nuisance, Kushnir
    made himself vulnerable.

    Not long before his death, even Kushnir began to ache over his
    own excesses. He told one employee that he wanted to restrain his
    desires, that he needed some self-control to become, in his words,
    "a strong man."

    In August 2005, Moscow authorities detained four people in connection
    with the Kushnir murder. No names have been released, no trial
    date set. Russian police officials and prosecutors have officially
    embargoed- all information about the case. And so, a year later,
    everything is playing out behind closed doors. Or not playing out at
    all. As time goes on, the killing only recedes deeper into memory.
    After all, dozens of people meet a violent end every week in Moscow.
    Kushnir was buried a half hour's drive outside of town, amid tall
    grasses and unregimented tombstones. After a quiet ceremony, a bus
    carried mourners to the American Language Center. The people ate
    and drank and said not much of anything, understanding that Vardan
    Kushnir had become too much even for Russia to bear.

    Brett Forrest (www.brettforrest.com) is a Moscow-based writer.

    --Boundary_(ID_tnBNsTm84ROwN4LOaiMmHQ)--

    From: Emil Lazarian | Ararat NewsPress
Working...
X