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  • Paris of the Middle East rebuilds

    The Standard, Hong Kong
    June 3 2006

    Paris of the Middle East rebuilds

    Beirut is shaking off its war- torn past to recreate itself, writes
    Emma Levine

    Saturday, June 03, 2006



    Beirut is shaking off its war- torn past to recreate itself, writes
    Emma Levine
    B eirut drivers have a dreadful reputation, even in the context of
    the Middle East. For every screech of wheels taking a corner too
    fast, there are a dozen cases of reckless lane swapping. Crossing the
    road is a visitor's main challenge.

    I am introduced to highway code, Lebanon-style, while squeezed in the
    back of a taxi with two large women. From the chic designer-boutique
    area of Verdun, we weave a few kilometers northeast along the
    Corniche, the Mediterranean promenade, to the central district known
    as downtown.

    The ride is a medley of contrasting sights: half-destroyed buildings,
    their walls peppered with huge bullet holes struggle to stay up;
    adjacent are their pristine neighbors, the sheen of newly built
    high-rise towers. Scattered around the area are numerous cranes and
    building sites. Palm trees fringe the roads in between.

    Beirut as a holiday resort might not sound so appealing but this
    once- popular destination is desperately trying to shake off its
    war-battered image. A huge rebuilding project, one of the world's
    largest, has been transforming the city center, but officials and
    locals don't want tourists to have to wait the 20 years it's likely
    to complete.

    The mood is buoyant, hefty investment by wealthy Lebanese expatriates
    indicates optimism for the future and the number of new hotels,
    shopping and dining areas is increasing. Beirut is definitely making
    a welcome ret
    urn to the tourist map.

    During its 1960s and 70s heyday, Lebanon's capital wore its "Paris of
    the Middle East" badge with pride, a prominent destination for the
    jet-set who descended on the stylish paradise of designer boutiques,
    cocktail bars, the famous Casino du Liban and the best in
    international cuisine. They loved the azure Mediterranean, the
    archaeological sites and the mountain resorts. The eclectic mix of
    people and cultures made it popular especially with residents of the
    Arab Gulf states, who flocked to this unique city in the midst of a
    conservative world, a cultural crossroads linking East and West, a
    mix of Christian, Sunni, Shia and Druze inhabitants. It also held a
    prominent position as the region's financial hub.

    Then everything changed.

    A lengthy and bloody civil war between 1975 and 1990 killed about
    150,000 people, injuring many more. It fragmented the country and
    kept visitors away, bar foreign correspondents and United Nations
    peacekeepers. For residents, it was a living hell.

    Beirut was divided along religious and ideological lines: East Beirut
    (taken over by Christian forces) and West Beirut (Muslim and
    Palestinian militia) was divided by the Green Line of demarcation,
    extending from Martyr's Square in the historic center, along Damascus
    Road to the south.

    The Central District, once a mixed area, became the main combat zone.
    A quarter of the population fled the country during those years. The
    economic infrastructure was ruined, national output cut by half.

    But for the few bullet-damaged buildings remaining, it's now hard to
    imagine the city's horrific history: The new streets of downtown with
    restored facades are awash with fashionable shops and street cafes.

    A vibrant arts and fashion scene is flourishing; on warm evenings and
    weekends the Corniche is busy with promenading families and
    rollerblading teenagers; and there is a new energetic nightlife on
    the busy streets of Gemaysiyeh, a Lan Kwai Fong equivalent packed
    with restaurants and bars - more earthy than the jet-set days, but
    nonetheless a welcome part of life for the locals. Everywhere,
    construction cranes dot the horizon.

    At the heart of the reconstruction is Solidere - the Lebanese company
    for the development of Beirut central district - which embarked on
    the mammoth project in 1995, on a site of about 1.2 million meters.
    It involved constructing pedestrianised streets, offices, residential
    areas and government buildings. But this isn't just any war- torn
    city - Beirut's center contains a plethora of sites and monuments
    spanning 5,000 years, with layers of civilizations spanning Canaanite
    to Ottoman, Phoenician, Persian, Hellenistic and Roman, among others.

    "This is a very important area, because it is the geographic and
    historical heart of the Lebanese capital," explains the cheerful
    Nabil Rached from Solidere, showing me around the model of the area.

    "We have always insisted on recreating this area in its spirit, as a
    vibrant city center with a mix of commerce, history, administration,
    residential and entertainment."

    The company set out a definitive strategy to preserve Beirut's
    history, integrating archaeological discoveries with new urban
    design, high quality environment and infrastructure. The rebuilding
    of the souks, or markets, is a prime example: Completely destroyed
    during the war, they have been restored in the same form and
    location, designed by award-winning architects Rafael Moneo and Kevin
    Dash.

    The ambitious redesign of the city's layout meant radical
    contemporary development, and also enabled its historical highlights,
    such as the Roman Baths, to have more prominence.

    Several of these ancient sites will be linked for a walking tour,
    "taking in 5,000 years of history in 500 meters," as Rached describes
    it.

    The other main tourist attraction will be a three-tier sea-front
    promenade, along the 700,000m of reclaimed land.

    Even the new residential blocks being added, as well as the
    restoration of those badly damaged, are staying faithful to
    traditional architecture.

    "The achievements are impressive. The focus has been on architecture
    and design but the greater challenge is to create an inclusive urban
    fabric. It is easier to rebuild roads and parks than it is to
    strengthen social cohesion and bring the city back together," urban
    sociologist Dr Katya Simons, a planning consultant with Solidere,
    said in Planners Network magazine.

    Beirut now has the second-most expensive real estate in the Middle
    East North Africa region (after Kuwait) with office space in the
    downtown central district averaging US$380 (HK$2,965) per meter,
    effectively pricing first-time buyers out of the market. Protests
    about this have been glossed over, together with the despair of
    unemployment at an estimated 25 percent.

    Yet there is undoubtedly a feeling of renewal and a fervent
    willingness to forget the past. According to Rached, the project is
    expected to create some 100,000 new jobs.

    Politicians and entrepreneurs know the value of a healthy tourism
    industry and are desperate to get visitors back. Joseph Sarkis,
    Lebanon's minister for tourism, wants it to be the main player in the
    national economy, especially with no oil or mining industry to help
    pay back the huge national debt.

    "Beirut was the Paris of the Middle East, and Lebanon was known as
    the Switzerland of the Middle East. These [the 1960s and 70s] were
    the golden days, where no tourism existed in the region apart from
    Lebanon. I remember the beautiful hotels, the celebrities and
    personalities ... we want people to come back now."

    One market in particular has caught his eye.

    "China is a special country and very important for us. We have just
    signed an executive agreement and will start creating our tourist
    offices over there."

    It is only a matter of time, he says, before formalities will be
    minimized and Chinese visitors will be issued visas on entry to
    Lebanon, as are most other nationalities.

    As Sarkis continues, it is almost possible to hear the cash registers
    ringing in his mind.

    "Last year, 20 million people departed China as tourists. It is
    expected that in 2010, that figure will be around 80 to 100 million.
    They are now becoming rich people, business people, and we want to
    have a part of this market in Lebanon."

    While the war ended 16 years ago, Beirut exists in a politically
    volatile area and the country has endured years of Syrian occupation.


    In February, just when the country was getting back on its feet and
    tourists were returning, prime minister Rafik Hariri and several of
    his bodyguards were killed when a huge explosion destroyed his
    motorcade near the waterfront. A charismatic billionaire - and
    majority shareholder in Solidere - many believed the bomb destroyed
    Lebanon's best hope for the future. It was certainly a major setback
    to the country's progress and economic recovery. Hariri had served as
    prime minister for 10 years between 1992 and 2005, and was credited
    with securing the 1989 Ta'if peace accord which put an end to the
    war. Huge demonstrations were held in the city shortly after his
    death, demanding the withdrawal of Syrian troops.

    Another, albeit minor, setback occurred in February when Muslim
    rioters protesting caricatures of the Prophet Mohammed printed in
    European newspapers set fire to the Danish Embassy in Beirut. The
    incident was passed off as unrepresentative of the country's politics
    but it fuelled a stereotype of unrest.

    There is enough evidence of tourists avoiding the capital. The newly
    restored National Museum in Beirut, with exhibits ranging from
    Pharaonic tablets with hieroglyphics to huge fourth- century mosaics,
    remained empty on a Saturday afternoon, save for a small Japanese
    group. The astounding early 19th-century palace at Beit ed Dein, just
    outside Beirut, built in a mix of Arab and Italian baroque styles,
    likewise is relatively unvisited.

    But the city must be viewed in context. When I comment to Georges
    Kahy, publisher of Touristica travel magazine, that it is a shame the
    local beach is full of litter, he laughs.

    "During the war it was a rubbish dump nearly 50 feet [15 meters]
    high," he says. When the city was divided, residents on the west side
    had no access to the garbage treatment plant on the east, so piles of
    refuse grew and spilled over into the sea. Solidere has since cleaned
    up the area.

    >From her haute couture store in a small arcade in Verdun, housing
    many boutiques both Lebanese and foreign, Sylvia SURNAME? is
    delighted at Beirut's progress.

    "Most of my customers are tourists from Arab countries. More and more
    of them are coming every year, which helps our economy," says the
    designer amid her bejeweled garments costing up to US$5,000. "I love
    Beirut and I'm proud to be Lebanese. We have to believe that it will
    be alright, that life can be good. War is over!"

    Sylvia, like most Beirutis who lived through those dark days, prefers
    not to talk of the past and waxes lyrical about the country's assets.

    "I would advise anyone just to come here and see for themselves - we
    have good weather, we have mountains and the sea."

    Erik Vedsegaard, Danish-born general manager of the Four Points
    Sheraton, the newest of the luxury hotels in Beirut, is astounded at
    the city's development.

    "The strangest thing about Lebanon is that it takes just a few months
    of peace and stability and people start investing again," Vedsegaard
    says.

    "I don't know where this drive comes from. I think Europeans are much
    more conservative and unwilling to take risks. Maybe that's why
    Lebanon is so different from any other place."

    A resident of the city for five years, he is aware of whatkeeps
    people away.

    "I speak to my mother and she asks, `Are you safe?' That's the
    perception problem, but it is getting better all the time. Europeans
    who come here are really surprised to see how far Beirut has come and
    how safe it is."

    I do find the city to be safe with no hint of aggression, despite an
    unnerving if incongruous abundance of armed soldiers and blockades on
    the streets.

    Adds Vedsegaard: "I realized recently that in all the years I have
    lived here, I have never seen any drunkenness. You see the youngsters
    go out to bars and nightclubs, and they go out and enjoy every
    night."

    Like most residents of Beirut, Vedsegaard acknowledges the
    enterprising nature of the Lebanese, especially the wealthy ones who
    left during the war and now want to return and invest in a glut of
    recently built hotels.

    "When someone puts US$50 million or US$100 million into a hotel
    project, they have to be optimistic. People must believe in it. If we
    have peace within the country, and between the Israelis and the
    Palestinians, Lebanon will move forward."

    It's easy to see the best of Lebanon because it is relatively small.
    It is possible in one hour by road from Beirut, for example, to visit
    the fabulous souks of Tripoli in the north and the rich expanse of
    cedar plantations in the Mt Lebanon range, now a protected area. The
    ancient ruins at Baalbakare just 85kilometers away. Several ski
    resorts provide the only winter sports facilities in the Middle East,
    with quality skiing possible until April. Come down from the slopes
    and it is still warm enough to have a dip in the Mediterranean.

    A 20km drive north along the coast from Beirut is the ancient city of
    Byblos, its ancient ruins inhabited since Neolithic times. Here lies
    the answer to Lebanon's tourism wishes, says the Lebanese Peace
    Party's Roger Edde, a presidential candidate in next year's election.


    "Don't mention Beirut - it is synonymous with civil war," Edde tells
    me sternly. We sit in his mansion, an elegant castle-like structure
    in the tiny town of Edde. Down the road is Edde Sands, a classy beach
    resort which he built two years ago to cater for visitors with money.

    "Lebanon can re-emerge on the international travel scene as a country
    of peace and leisure, a country where people can get a real idea
    about what it is to be Western in an Eastern Mediterranean country,"
    he says, settling into his chair and lighting a huge pipe. "I wanted
    to start something more cultural and less related to the war. Byblos
    has a 7,000 year-old history as well as a mix of Shi'ite, Sunni,
    Greek Orthodox and Armenian communities. There is a spirit of unity
    here and that is why we want to relaunch it as a tourist
    destination."

    Edde also has his eyes on the exclusive Casino du Liban a few
    kilometers away. Once fully privatized, he wants to take the
    "old-fashioned European type of casino" and turn it into a resort-
    convention center and modern casino.

    Back in Beirut I search for remnants of its old soul, ripped out when
    the city center was destroyed at the heights of its conflict. On the
    frontline of fire during the war, the boundary between east and west
    Beirut was the Hippodrome, a recreation and sports venue.

    After many years of closure, the Sunday afternoon horseracing crowd
    is glad to return.

    "I come here every week," 88-year old Issam tells me.

    He studies the form and send his younger pal to queue and place
    another bet, for the minimum stake of 3,000 Lebanese pounds (about
    HK$15). It is easy to see that the standard was not high, of neither
    the race nor the track, but like the other local racing enthusiasts,
    he is "just happy to be back."

    And it's easy to find the popular entertainment areas, like Monot St,
    an otherwise unassuming thoroughfare lined with bars and restaurants,
    or Gemmayzeh near the port, with its clubs that stay open till the
    small hours.

    Then, on Sunday evenings the Corniche comes alive, not only with
    those visiting the famous Rouche Rocks just off the coast.
    Headscarfed old women bring plastic chairs and brew tea on tiny
    stoves; men and women of all ages puff on argiles (water pipe) and
    watch the world go by; teenagers practice rollerblading acrobatics
    and leap makeshift hurdles; and breakdancing buskers gather a crowd
    while their stereos blast out a beat.

    There's no need to worry about bombs - just be careful how you cross
    the road.
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