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Anti-Smoking Media Campaigns In Three Marzes Of Armenia

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  • Anti-Smoking Media Campaigns In Three Marzes Of Armenia

    ANTI-SMOKING MEDIA CAMPAIGNS IN THREE MARZES OF ARMENIA

    ArmRadio.am
    15.06.2006 14:53

    A presentation describing anti-smoking media campaigns, implemented
    in three marzes of Armenia, will take place on June 16, 2006 in the
    Golden Tulip Hotel in Yerevan.

    In August 2005, three international cancer charities -- the American
    Cancer Society (ACS), Cancer Research UK, and the International
    Union Against Cancer (UICC) -- awarded an advocacy fellowship to
    Dr. Narine Movsisyan. The intent of this fellowship was to facilitate
    anti-smoking media projects in Armenia. D r. Movsisyan is a leading
    Armenian tobacco control advocate and a Project Coordinator at the
    Center for Health Services Research and Development at the American
    University of Armenia. Dr. Movsisyan's efforts have also been supported
    by an IREX/ECA social marketing training grant.

    An intensive one-and-half day training session on tobacco control
    issues took place in Tsakhkadzor in December 2005, followed by
    a competition open to all marz TV companies. A professional jury
    selected four winning proposals for the implementation of anti-smoking
    media campaigns in three marzes of Armenia. The companies selected
    were: Lori TV (Vanadzor), Fortuna (Stepanavan), ALT (Armavir), and
    Khustup TV (Kapan). The on-site training provided by the Internews
    experts facilitated the creation of anti-smoking media campaigns in
    these marzes.

    According to Dr. Narine Movsisyan, "The heavy burden of smoking to the
    Armenian society is yet to be largely recognized in Armenia. Smoking
    is the primary risk factor for the leading causes of death in Armenia,
    namely cardiovascular disease and cancer. We are loosing about 2000
    human lives due to smoking each year in Armenia and these premature
    deaths are totally preventable. We should spread the knowledge
    about risks of smoking and the risks of exposure to tobacco smoke
    to everyone, especially to people in rural areas of Armenia, who are
    already disadvantaged in terms of access to information".
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