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Yerevan Brandy Factory Increased Sales Volume By 10% In 2005

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  • Yerevan Brandy Factory Increased Sales Volume By 10% In 2005

    YEREVAN BRANDY FACTORY INCREASED SALES VOLUME BY 10% IN 2005

    Yerevan, May 23. ArmInfo. In 2005 the Yerevan Brandy Factory increased
    the volume of sales by 10% - up to 4,4 million liters against 4 million
    in 2004, told the ArmInfo correspondent Herve Caroff, director general
    of the factory.

    According to Mr. Caroff, the company is satisfied with such volume as
    much time in 2005 was spent on installation of new equipment at the
    factory. That is why new sorts of cognac were issued to the market
    only in March 2005. He said that this quantity is optimal taking into
    consideration the store of spirits which will remain unchanged for the
    next few years. The director general said that Pernod Ricard company,
    owner of the factory, will make investments in Russia and Ukraine so
    as the consumer distinguishes the production of the Yerevan Brandy
    Factory from that of others. The company is not palnning yet to
    open new branches, but intends to increase the sales in Kazakhstan,
    where recently Pernod Ricard representation was opened. In this
    country most demanded are super premium quality cognacs - 'Nairi'
    and Festive". Contacts with Kyrgyzstan and Turkmenistan are also
    being enhanced.

    Mr. Caroff informed that 90% of production is sold in Russia, Ukraine,
    Belarus and Kazkhstan (75% in Russia only). The factory supplies
    cognac also to the markets of Japan, Germany, Czech Republic,
    Israel and Greece. This year export to the USA and Moldova will
    be started. Opportunities of export to Britain and China are being
    studied. Next year Pernod Ricard is also recommencing the production
    of 'Dvin' cognac (10 years ripening, 50% alcohol). This specific kind
    of cognac will be produced only at Yerevan Brandy Factory.

    Commenting on the temporary suspension of export to Russia because of
    change of documentary stamps standard, the factory's director general
    said that the company did not suffer much loss. An arrangement with
    the Russian partner was made and shortage of Ararat cognac did not
    occur in Russia.

    Herve Caroff expressed satisfaction with the grapes harvest of 2005.

    24 thousand tons of fresh grapes was stored and a little quantity
    of wine materials, which were distilled at the plants in Armavir
    and Aygevan. 28 thousand tons of grapes and 3 thousand tons of wine
    materials are planned for 2006. The Yerevan Brandy Factory purchases
    grapes from 4500 Armenian farmers as well as wine materials from
    Armenian wine factories. Each year Pernod Ricard invests $7-8 million
    in the Yerevan Brandy Factory, of which $4-5 million is spent on the
    extension and modernization of the enterprise. This year investments
    will be made in Aygevan and Armavir distilling plants.

    From: Emil Lazarian | Ararat NewsPress
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