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CNN to Air Commercials Advertizing Armenia as Country of Tourism

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  • CNN to Air Commercials Advertizing Armenia as Country of Tourism

    STARTING FROM SEPTEMBER CNN TO AIR COMMERCIALS ADVERTIZING ARMENIA AS
    COUNTRY OF TOURISM


    YEREVAN, MAY 29, NOYAN TAPAN. Starting September 2006, CNN will
    advertize Armenia as a country of tourism. RA Minister of Trade and
    Economic Development Ara Petrosian stated this on May 25. In his
    words, the Armenian TV companies "Armenia" anf "H2" were announced the
    winners of the competitions for making 30- and 60-second
    commercials. An agreement was reached with the CNN management that
    these commercials will be aired 7 times a week.

    According to A. Petrosian, a minute of a commercial airing by CNN
    costs 800-1,000 USD. In his opinion, it is profitable for Armenia to
    pay such a price, since 70% of the countries watch CNN programs. The
    deputy minister reminded that each tourist spending 4-5 days in
    Armenia Armenai spends on average the same amount as a minute of the
    airing of a commercial by CNN costs.

    From: Emil Lazarian | Ararat NewsPress
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