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ANKARA: Turkish Cosmetics Company Changes French Name In Protest

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  • ANKARA: Turkish Cosmetics Company Changes French Name In Protest

    TURKISH COSMETICS COMPANY CHANGES FRENCH NAME IN PROTEST
    By Yasin Kilic, Istanbul

    Zaman, Turkey
    Nov 7 2006

    A Turkish cosmetics company, which has been using a French name for
    24 years, has changed its name out of anger over France's passing a
    bill in parliament that would make it a punishable crime to deny an
    Armenian genocide.

    CEO of the Yildirimlar Group, Hasan Yildirim explained that the
    Armenian bill was an attack on the history and values of the Turkish
    republic and announced that they would no longer use the "Francois
    Patrick" trademark for their cosmetic products.

    The group will begin to use the "MW" name for its products from now on.

    "We could have established a medium-scale cosmetics company with the
    money we spent on changing our name," explained Yildirim.

    "We were operating with the brand name 'Francois Patrick' in the
    Turkish market but we couldn't remain indifferent to the Armenian
    bill passed in the French parliament. So, we decided to change our
    name. We will market our new perfumes with the MW name within 10 days,"
    clarified Yildirim.

    Yildirim claimed that they made a courageous decision and noted that
    they exchanged views with all their employees before doing so.

    "This was a family decision," said Yildirim.
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