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Yerevan Press Club Weekly Newsletter - 11/23/2006

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  • Yerevan Press Club Weekly Newsletter - 11/23/2006

    YEREVAN PRESS CLUB WEEKLY NEWSLETTER

    NOVEMBER 17-23, 2006

    HIGHLIGHTS:

    "PRESS-CLUB+": PPA DISCUSSING POVERTY REDUCTION AND EUROPEAN INTEGRATION

    YPC MEDIA MONITORING: EUROPEAN NEIGHBOURHOOD POLICY AND MILLENNIUM CHALLENGE
    ACCOUNT RECEIVE LITTLE COVERAGE WITH NO NEGATIVISM

    DIGITAL BROADCASTING: PROS AND CONS


    "PRESS-CLUB+": PPA DISCUSSING POVERTY REDUCTION AND EUROPEAN INTEGRATION

    On November 21 the twenty-second talk show of "Press Club+" series went on
    the evening air of "Yerkir-Media" TV company.

    The invitees of the program host, the Chief Editor of "Aravot" daily Aram
    Abrahamian were the leaders of People's Party of Armenia as guests, and NGO
    and media representatives as experts. The TV discussion focused on poverty
    reduction and European integration of Armenia.

    It is expected that at 21.00, November 28 (next Tuesday) "Yerkir-Media" will
    air another "Press Club" show where the representatives of media will share
    their opinions on the issues of the day.

    YPC MEDIA MONITORING: EUROPEAN NEIGHBOURHOOD POLICY AND MILLENNIUM CHALLENGE
    ACCOUNT RECEIVE LITTLE COVERAGE WITH NO NEGATIVISM

    On October 1-31, 2006 Yerevan Press Club monitored the coverage by Armenian
    media of European Neighbourhood Policy and Millennium Challenge Account. The
    monitoring was implemented under YPC project "Supporting Freedom and Quality
    of Journalism and Directing Media Towards Urgent Issues", supported by the
    Open Society Institute. The study aimed at gaining and analyzing
    quantitative data to determine the attention of Armenian media to European
    Neighbourhood Policy and Millennium Challenge Account that Armenia is
    involved in, including specific directions/priorities of both programs.

    Monitoring covered:

    4 TV companies - nationwide Public Television of Armenia (PTA First Channel)
    and "Armenia", covering whole or significant part of Armenia, "Yerkir-Media"
    and "Shant" TV companies in Yerevan.

    6 national newspapers - official "Hayastani Hanrapetutiun" and "Aravot",
    "Azg", "Haikakan Zhamanak", "Hayots Ashkhar", (dailies); Russian-language
    "Golos Armenii" (three times a week).

    Monitoring objects were: all publications of newspapers above, the main
    newscasts, news and analysis programs, and commenting programs of the TV
    companies above, containing any references to European Neighbourhood Policy
    and Millennium Challenge Account.

    Monitoring conclusions:

    1. News coverage at TV channels. The news coverage on TV channels that were
    monitored displayed extremely low attention to European Neighbourhood Policy
    and Millennium Challenge Account. The PTA First Channel allocated 3.2% of
    the total number of pieces in news/news and analysis programs to the
    subject; "Armenia" - 2.7%; "Yerkir-Media" - 2.6%; "Shant" - 1.3%. Overall,
    of all 1,897 pieces studied in news/news and analysis programs 48 (or 2.5%)
    were dealing with the subject: 17 - in full, 31 - partly. Most of this
    coverage refers to European Neighbourhood Policy - 38 pieces (14 - in full,
    24 - partly), whereas the Millennium Challenge Account was made a reference
    to only in 10 pieces (3 fully dealing with the subject, 7 - partly dealing
    with it). None of the issues of the weekly news and analysis programs "360
    Degrees"/"Sunday Hailur" (PTA First Channel) and "Sunday Horizon" ("Shant")
    never addressed ENP and MCA, and the "Horizon" newscast ("Shant") and the
    news and analysis program "Yerkragund" ("Yerkir-Media") in October only
    mentioned the European Neighbourhood Policy. The references to both ENP and
    MCA were in the pieces of the news and analysis program "Express"/"IT
    Express" and the weekly sum-up "Sunday Express" ("Armenia") as well as in
    the main newscasts of "Hailur" (PTA First Channel), "Zham" (Armenia) and
    "Yerkirn Aysor" ("Yerkir-Media").

    In the vast majority of cases the coverage of ENP and MCA was due to
    official events (speeches of the Armenian leadership, meetings with
    representatives of other countries, European Union, etc.)

    "European Neighbourhood Policy" was in the camera focus due to a number of
    events in October, primarily, the visit of European Union representatives to
    Yerevan - Minister of Foreign Affairs of Finland Erkki Tuomioja, Minister of
    State of Germany Gunter Gloser, the Head of European Commission Delegation
    in Armenia and Georgia Ambassador Torben Holtze, the end of negotiations on
    Action Plan for Armenia; the meetings of the RA President Robert Kocharian
    with Torben Holtze, the President of Romania Traian Basescu, the heads of
    diplomatic missions of EU member countries, where, among other issues the
    ENP was discussed; the session of RA-EU Cooperation Committee held in
    Brussels and the related press-conference of the RA Minister of Trade and
    Economic Development Karen Chshmaritian.

    The pieces had a purely reporting, general nature, they told nearly nothing
    about the specific directions (the Action Plan priorities), with the
    exception of the cases when the report characters noted the directions
    themselves in a certain context. Hence, less than 10 references were made to
    issues of regional cooperation (Armenia-Azerbaijan-Georgia), twice the
    energy system reform was mentioned, in particular, the issue of Metsamor
    NPP, and once - the Mountainous Karabagh conflict resolution process.

    The events prompting the coverage of the Millennium Challenge Account in
    October were, first of fall, the meetings of the RA Prime Minister Andranik
    Margarian with the OSCE Minsk Group Co-Chairman Matthew Bryza, the Prime
    Minister of Belarus Sergey Sidorskiy, as well as the working sessions held
    under the MCA. No MCA specific directions were mentioned in the pieces.

    2. Connotation of the TV channel news coverage. It is most noteworthy that
    the pieces containing references to European Neighbourhood Policy and
    Millennium Challenge Account were never negative in connotation. In other
    words, these programs were mentioned either in neutral (32 references) or in
    positive (16) context. The European Neighbourhood Policy received 24 neutral
    and 14 positive references; the Millennium Challenge Account received 8
    neutral and 2 positive ones. While "Hailur" newscast of the PTA First
    Channel and the news/news and analysis programs of "Yerkir-Media" mostly
    retained neutral tone, the proportion of positive and neutral references in
    the news/news and analysis programs of "Armenia" TV and in "Horizon"
    newscast of "Shant" TV had a greater share of positive references (8 to 6
    and 3 to 1, respectively). The positive connotation of pieces was due
    primarily to the fact it quoted opinions, statements of Armenia and foreign
    representatives, assessing ENP and MCA favorably.

    3. Commenting programs. The commenting programs "Fifth Wheel" (PTA First
    Channel) and "Perspective" ("Shant") monitored did not address the
    Millennium Challenge Account and European Neighbourhood Policy at all. The
    latter was only mentioned in the commenting programs of "Yerkir-Media" TV -
    in the issue of "European Diary" and the issue of "Window" cycle that was
    launched in October, when a film of European Commission Delegation in
    Armenia on ENP was shown. Today "Yerkir-Media" is the only major Armenian TV
    channels that has permanent awareness raising programs on issues of European
    integration.

    4. Print media coverage. As compared to the news coverage on TV channels,
    the newspapers studied displayed even smaller interest to European
    Neighbourhood Policy and Millennium Challenge Account. Except "Hayastani
    Hanrapetutiun" that allocated 3.7% of the total number of pieces to the
    programs, the newspapers did not refer to the subject even in 1% of the
    publications: "Hayots Ashkhar" and "Golos Armenii" - 0.7% each, "Haikakan
    Zhamanak" - 0.5%, "Azg" - 0.4%, "Aravot" - 0.2%. Thus, of 4,670 newspaper
    pieces monitored, only 50 (or 1.1%) were dealing with European Neighbourhood
    Policy and Millennium Challenge Account: 13 - in full, 37 - partly. Most of
    these publications (32) appeared on the pages of "Hayastani Hanrapetutiun".
    Similarly to the TV channels, the coverage in the newspapers focused on
    European Neighbourhood Policy - 37 pieces (8 - fully dealing with the
    subject, 29 - partly dealing with it), whereas Millennium Challenge Account
    was referred to only in 13 publications (5 fully dealing with the subject, 8
    - partly dealing with it). MCA, however, was never mentioned in "Azg".

    Similarly to the TV channels, print media mostly addressed ENP and MCA in
    case of official pretexts; such were the events of October as listed above.
    The publications were mostly reports of general nature, did not mention the
    specific directions of the programs, but for "Hayastani Hanrapetutiun", who
    gave a broader presentation of specific directions/priorities of ENP Action
    Plan, in contrast to other media studied. Overall, 5 references were made to
    the issues of regional cooperation and implementation of the program in
    other countries of the region (Georgia, Azerbaijan) each; 2 - to the process
    of Mountainous Karabagh resolution. Other directions of European
    Neighbourhood Policy, besides those noted, were only covered in publications
    of "Hayastani Hanrapetutiun": "Strengthening of human rights and fundamental
    freedoms, including freedom of expression and freedom of assembly" (4);
    "Economic growth and poverty reduction", "Rule of law and approximation of
    legislation with European standards" (2 each); "Improvement of election
    system and elimination of fraud", "Policy implementation in other countries
    and in general" (1 each).

    As to Millennium Challenge Account, of all directions of the program two
    references were made to "Development or regional communication networks
    (primarily, rehabilitation of regional/rural roads") and once each - "Loans
    to farmers", "Involvement of civil society (in general)", "Improvement of
    irrigation system".

    5. Connotation of newspaper coverage. Similarly to the TV channels studied,
    the newspaper coverage of European Neighbourhood Policy and Millennium
    Challenge Account were either neutral (42 references), or positive (8).
    Positive references were made for European Neighbourhood Policy only:
    positive assessment was given in quotations of officials and in only two
    articles the positive context was conveyed by the authors themselves.

    YPC Report on Monitoring Armenian Media Coverage of European Neighbourhood
    Policy and Millennium Challenge Account can be viewed at www.ypc.am in
    "Studies" section.

    DIGITAL BROADCASTING: PROS AND CONS

    On December 22 at "Congress" hotel in Yerevan the draft program for
    introducing digital TV and radio broadcasting in Armenia was discussed. The
    event was organized by OSCE Office in Yerevan, Office of the OSCE
    Representative on Freedom of the Media, and Open Society Institute
    Assistance Foundation-Armenia in partnership with the RA Ministry of
    Transportation and Communication. The discussion opened with speeches by RA
    Deputy Minister of Transportation and Communication Vruyr Arakelian, Head of
    OSCE Office in Yerevan Ambassador Vladimir Pryakhin, the Advisor of OSCE
    Representative on Freedom of the Media Ana Karlsreiter.

    The head of "TV and Radio Networks of Armenia" CJSC of the Ministry of
    Transportation and Communication Ashot Simonian presented the draft program
    on introducing digital broadcasting in the country. The document was
    developed by an interdepartmental task force headed by Vruyr Arakelian upon
    the commission of the RA Government.

    Experts shared their opinions on the draft, too: Professor of Law at
    universities in Estonia and Sweden Katrin Nyman Metcalf; head of Center for
    Information Law and Policy, member of Information Technology Development
    Support Council David Sandukhchian (Armenia); security and political analyst
    Richard Giragosian (Washington, USA). In the opinion of experts, the
    introduction of digital TV and radio broadcasting will be generally a
    progressive development for Armenia. At the same time it was noted that the
    draft program proposed has a number of serious deficiencies and omissions.

    In particular, the draft stipulates to stop the licensing of analogue
    broadcasting as of January 2007. This may result in a situation when during
    the upcoming years the analogue TV and radio channels will cease from
    existing and the digital ones will not have come into being yet. Besides,
    the concept of "social package" is introduced, that is, subsidizing the
    economically vulnerable groups to get a minimal set of TV programming -
    public and private. The Government is to decide which of the private
    broadcasters will be included into the package. This is a violation of
    independent broadcasting principles. Such decisions should be made solely by
    an independent regulatory body and not by the Government. It is also unclear
    how the rights of consumers with regard to program content and diversity
    will be ensured. The draft program also calls for significant budget
    investment into state transmitting company, possibly creating a misbalance
    between it and private transmission operators and resulting in a monopoly of
    telecommunications market. In other words, these and other provisions of the
    draft generally contradict the principles of fair market competition - in
    terms of both budget investment and regulation, state policy in
    telecommunications sector.


    When reprinting or using the information above, reference to the Yerevan
    Press Club is required.

    You are welcome to send any comment and feedback about the Newsletter to:
    [email protected]

    Subscription for the Newsletter is free. To subscribe or unsubscribe from
    this mailing list, please send a message to: [email protected]

    Editor of YPC Newsletter - Elina POGHOSBEKIAN
    _____________________________________ _______
    Yerevan Press Club
    9B, Ghazar Parpetsi str.
    0002, Yerevan, Armenia
    Tel.: (+ 374 10) 53 00 67; 53 35 41; 53 76 62
    Fax: (+374 10) 53 56 61
    E-mail: [email protected]
    Web Site: www.ypc.am

    From: Emil Lazarian | Ararat NewsPress
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