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ANKARA: Head of Turkish Consumers' Federation: Boycott L'Oreal this

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  • ANKARA: Head of Turkish Consumers' Federation: Boycott L'Oreal this

    Head of Turkish Consumers' Federation: Boycott L'Oreal this week

    Hurriyet, Turkey
    Oct 19 2006

    The head of the Turkish Consumers' Federation, Bulent Deniz, has
    announced that the French cosmetics brand "L'Oreal" is to be the
    focus of this coming week's boycott against French brands in general
    by his group.

    Following the French Parliament's decision to approve a bill calling
    for jail time and monetary fines for people publicly denying the
    so-called Armenian genocide, the Turkish Consumer's Federation
    announced the start up of a boycott campaign which would target a
    different French brand every week. This past week has seen a boycott
    of all "Total" products, with a reported 30% drop in sales due to
    the boycott.

    Items produced under the L'Oreal label include Biotherm, Cacherel,
    Garnier, Giorgio Armani, Inneov, Kerastase, Lancome, Matrix,
    Maybelline, Ralph Lauren, and Vichy products.

    According to a statement from Deniz, L'Oreal has been selling in Turkey
    since 1989, and has increased its sales volume across the country 45%
    in the past 5 years.
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