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Armenian No-sugar Added Products to be Presented to Canadian Market

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  • Armenian No-sugar Added Products to be Presented to Canadian Market

    Armenian No-sugar Added Products to be Presented to Canadian Market

    Newswire Today (press release), UK
    Sept 7 2006

    NewswireToday - /newswire/ - Toronto, ON, Canada, 09/07/2006 - For
    the first time natural no sugar added jams and no sugar added juices
    made by indigenous Armenian recipes will be presented in Canadian
    market by The Artisan Food Inc. in fall of 2006.

    The Artisan Food Inc. has been started by young Armenian entrepreneurs,
    Lilit Hakobyan and Samvel Shahbazyan, seeking to reinvent the
    indigenous recipes of homemade fruits and vegetables and deliver it to
    people searching for healthy foods. The philosophy of the company is
    to introduce specialty healthy, natural food products from Armenia,
    those that are really a blend of the ancient and the modern, made in
    the best of artisan traditions, using local ingredients combined with
    modern technology and packaging.

    The specialty products delivered by The Artisan Food Inc. are from
    Armenia, an ancient land with rich traditions. Armenia's unique
    alpine climate with its varied micro-climates, soil zones (1800
    meters, about 5900 feet above sea level) and 230-days sunshine of
    per year produces a wide variety of natural fruits and vegetables
    with a luscious taste that is special.

    Fruit growing tradition: The fruits used for The Artisan Food Inc.

    products are grown in the best of artisan traditions on family owned
    farms. Armenian farmers grow fruits and vegetables naturally without
    widely using chemicals. Everybody in the family participates in growing
    and harvesting of fruits. The family celebrates the beginning of the
    fruit growing season and the harvest. Right after harvest the grandmas
    preserve fresh fruits and vegetables for the winter. Each family uses
    its own recipe that was from their elders. It is traditional to taste
    the preserves of the host when you are a guest and to compare and
    appreciate the taste. Our Company is about the artisans' labor of
    love in growing natural fruits and making healthy delicious products.

    Renascence of natural taste: After three years of hard work Armenian
    no sugar added jams and natural no sugar added fruit juices have been
    developed to deliver homemade flavor and natural taste of fruits to
    the healthy food consumers.

    "My Great-great-grandmother, Grand-ma Haykandukht (she lived to
    98 years old) made jams and preserves; using her traditions and
    flavors The Artisan Food Inc. is now introducing these products to
    the public. I remember the smells and rich colors of her apricot jams.

    The natural taste of homemade preserves fills me with familial warmth
    to this day. Grand-ma Haykandukht, used to tell stories of how she
    learned to make her sugar-free preserves from her own grandmother.

    Today, after three years of hard work, we have re-created
    her recipes. You can now enjoy the same taste that my
    Great-great-grandmother first encountered in her childhood." - Lilit

    A specialty line of products introduced by The Artisan Food Inc.

    includes no sugar added and lower in sugar jams, and specialty fruit
    preserves. Jams and preserves are produced in small batches using fresh
    sun-ripened produce grown locally. The production of 0.5 kg specialty
    preserve, from orchard to jar, requires 7 hours of hand made work.

    The Artisan Food Inc.'s no sugar added juices of the pomegranate,
    apricot, peach, and blackcurrant are exclusively fruit juice produced
    by cold squeezing technology. All juices are 100% natural with
    no added sugar, no preservatives, no artificial flavorings and no
    coloring. Juices are in glass bottles to retain all the freshness
    and goodness of local fresh ingredients.

    Both product lines are made of indigenous recipes, are 100% natural
    and low in calories. They are for health food markets, with no added
    preservatives, additives, artificial flavorings and colorings. Each
    fruit is processed individually, by hand. Only the finest fruits are
    selected for The Artisan Food Inc. products.

    Social aspect: This undertaking has a social concern. We believe
    that as more quality products are developed locally for International
    markets more people will be employed. We also believe that our approach
    to work, knowledge of International trends and marketing promotion
    skills will give us a foundation for supporting this idea.

    The production of only one line of The Artisan Food Inc. products
    employs more than 150 people.

    For more information about The Artisan Food Inc. products, please
    visit our website.

    Agency / Source: The Artisan Food, Inc.
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