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Lack of affordable hotels hinders development of tourism in Armenia

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  • Lack of affordable hotels hinders development of tourism in Armenia

    LACK OF AFFORDABLE HOTELS HINDERS DEVELOPMENT OF TOURISM IN ARMENIA,
    ATDA REPRESENTATIVE SAYS

    Noyan Tapan News Agency, Armenia
    Sept 20 2006

    YEREVAN, SEPTEMBER 20, NOYAN TAPAN. Since September 18, two 30-second
    commercials about Armenia are broadcast three times a day on CNN.

    Mekhak Apresian, Head of the Tourism Department of the RA Ministry
    of Trade and Economic Development, stated this during a discussion on
    tourism problems at the 2nd Armenia-Diaspra economic forum. According
    to him, the main purpose of demonstrating these commercials is to
    create abroad an image of Armenia as a country attractive for tourists.

    During the discussion, Syuzanna Azoyan, marketing director of the
    Armenian Tourism Development Agency (ATDA), spoke about obstacles to
    tourism in Armenia and the marzes. It was noted that human resources,
    a high level of services, comfortable transport and reliable
    infrastructures are needed for developing tourism in Armenia. "The
    most important problem in Yerevan is lack of affordable hotels and
    motels," S. Azoyan noted. In his words, there are no affordable hotels
    in Yerevan, while the need for hotels is especially urgent in marzes.

    S. Azoyan noted that the ATDA is currently taking measures to extend
    the limited tourist season in Armenia and to develop adventure
    tourism. "There are great opportunities in Armenia for developing
    winter tourism. And our mountains are very convenient for adventure
    tourism," the ATDA representative said.

    To recap, in 2005, revenues of the tourism sector made 6% of GDP, and
    since 2001, the average annual growth of tourism has made about 25%.
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