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Behind New Chipmunks DVDs There's A True Hollywood Story

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  • Behind New Chipmunks DVDs There's A True Hollywood Story

    BEHIND NEW CHIPMUNKS DVDS THERE'S A TRUE HOLLYWOOD STORY
    By Louis R. Carlozo - Tribune staff reporter

    Chicago Tribune,IL
    Sept 26 2006

    The true-life, rags-to-riches, 100 percent Hollywood story of Ross
    Bagdasarian begins in 1958, with the modestly successful songwriter
    skipping a grocery run for his young family to plunk down his last
    $200 on Tape-O-Matic's "Voice of Music" reel-to-reel recorder. This
    two-track machine is so ordinary that you might find one at a garage
    sale today, mistake it for a retro piece of luggage and buy it for
    10 bucks.

    But with it, Bagdasarian -- a former farm laborer known by his showbiz
    moniker David Seville -- made magic, and entertainment history. Using
    the variable speed feature on the recorder, he created a squeaky-voiced
    gremlin who starred in the novelty hit "The Witch Doctor," which sold
    1.5 million copies in two months.

    Then came what is still the oddest -- and most enduring -- Christmas
    novelty tune in all pop music. "My brother, who was about 4 at
    the time, kept asking if it was Christmastime yet," recalls Ross
    Bagdasarian Jr. "It was the summer of 1958, and my dad loved the idea
    of a kid who can't wait and keeps asking, and keeps asking. That became
    the basis of `The Chipmunk Song'" (actually "Christmas Don't Be Late").

    The smash made "Me, I want a hula hoop!" a modern catch-phrase and
    sold more than 4 million copies in seven weeks. It also introduced
    us to the Chipmunks -- Alvin, Simon and Theodore -- stars of "Alvin
    and the Chipmunks: Trick or Treason" (Paramount Home Video, $14.99)
    and "A Chipmunk Christmas" (Paramount Home Video, $19.98). The latter
    title bows this week.

    In his Santa Barbara office, Bagdasarian Jr. still has his dad's
    Tape-O-Matic machine, long since retired. But its spirit remains:
    Chipmunk voices are still produced on tape, not computers. And the
    son now voices Alvin, Simon and the David Seville character; his wife,
    Janice Karman, is Theodore and writes the scripts.

    "When we started, we had all sorts of auditions," recalls Ross Jr.,
    a lawyer by training. "I grew up with Charlie Brown, and it always
    bothered me when they had to change people and I could hear the
    difference in the voices. As we were auditioning people, I was in
    the recording booth listening and Janice was giving direction, and
    I said, `Oh, my God, that's Theodore.' She said, `That was me.' I
    said, `I don't care, that's perfect, you're Theodore.' And she said,
    `I won't do it unless you're Alvin and Simon.'"

    Unlike so many properties absorbed by big studios and assigned to
    hired-gun actors, Chipmunks production remains the family affair it
    has always been. But that career path was not set in stone for the
    younger Bagdasarian.

    That all changed after his dad -- a jovial Armenian who talked
    his way into bit movie parts, such as the obsessed piano player in
    Alfred Hitchcock's "Rear Window" -- died of a heart attack in 1972,
    days shy of his 53rd birthday.

    "He was just so filled with zest and good humor that you were sure
    he was going to live to be 102," his son says. "I was 22 at the
    time and -- God -- talk about your world just changing. At that age,
    I really wanted to do my own thing. It was only when he passed away
    so suddenly, that as a way of really having him in my life I would go
    to his office and play all the old Chipmunks songs. I just thought it
    would be a shame for the characters to die prematurely with him. And
    I very naively thought, `I've got to keep those guys going!'" Not
    that TV execs agreed; everywhere he went, Ross Jr. was shown the door.

    Then came another freak break: the 1980 novelty album "Chipmunk Punk,"
    spurred by a Chipmunks tune that didn't exist. A Philadelphia deejay
    had played Blondie's "Heart of Glass" at double speed, causing callers
    to jam the station switchboard asking where they could buy "that
    new Chipmunks song." Word reached Bagdasarian Jr., who rushed out
    "Chipmunk Punk" -- though the artists covered, including Billy Joel,
    were not exactly punkers.

    The album sold a million copies instantly. After the 1981 country
    disc "Urban Chipmunk," the Chipmunks were re-animated: "A Chipmunk
    Christmas" celebrates its 25th anniversary this year and features a
    pre-"Simpsons" Nancy Cartwright as one of its stars.

    "It was a phenomenally fun time to see the second incarnation of the
    Chipmunks be just as successful, if not more successful, than the
    first time," says Ross Jr., who hopes to resurrect his dad's old TV
    shows -- many of which have never been released, even on VHS. "For a
    really small independent business like us, it's like trying to sell
    a really good cup of coffee when there are 8 billion Starbucks right
    around you."
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