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Beeline Brand Comes Into Operation In Armenia

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  • Beeline Brand Comes Into Operation In Armenia

    Beeline brand comes into operation in Armenia

    PanARMENIAN.Net
    07.04.2008 15:38 GMT+04:00

    /PanARMENIAN.Net/ Beeline trademark was officially presented in
    Armenia on April 7, VympelCom's vice president for development of
    business in CIS Dmitry Pleskonos told reporters in Yerevan today.

    The brand will be presented by ArmetTel, VympelCom's subsidiary in
    Armenia, the 7th country where Beeline launches its brand.

    "ArmenTel's inclusion in the group of companies working with
    Beeline trademark is a serious achievement for our international
    brand and an important step in aspiration to join world leaders in
    the field. Providing services under a common brand is logical and
    understandable for consumers," Mr Pleskonos said.

    "New-designed SIM-cards and recharge cards will be put on sale from
    April 7. All contracts will remain valid," he said. "Launching the
    brand in Armenia we are introducing the experience gained during many
    years of work in various countries. At that, we want to preserve the
    best ArmenTel traditions allowing for peculiarity of the Armenian
    market."

    According to Interbrand Zintzmeyer & Lux AG consulting company,
    Beeline's cost reaches $7,2 billion. VypelCom has branches operating
    in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and
    Armenia. It's the first Russian company included in the NYSE VIP
    stock list.
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