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HENCEFORTH ARMENTEL TO OPERATE UNDER "BEELINE" BRAND
Noyan Tapan
April 8, 2008
YEREVAN, APRIL 8, NOYAN TAPAN. Henceforth ArmenTel will operate under
the "Beeline" brand, the management of VimpelCom company (Russia)
- ArmenTel's owner announced. Armenia is the 7th CIS country to use
"Beeline" brand. The entrance of ArmenTel into the group of companies
operating under "Beeline" brand is aimed at strengthening the positions
of VimpelCom's international brand.
Mobile communication cards with the new brand are already on sale
and will be used along with the previous cards until the latter go
out of circulation.
According to the acting director general of ArmenTel Genady Kalgashkin,
the change of the brand presupposes a new approach to the level of
servicing and the quality of provided services, as well as a complete
reformation of the sales network and innovation of the company's
corporate culture.
Noyan Tapan
April 8, 2008
YEREVAN, APRIL 8, NOYAN TAPAN. Henceforth ArmenTel will operate under
the "Beeline" brand, the management of VimpelCom company (Russia)
- ArmenTel's owner announced. Armenia is the 7th CIS country to use
"Beeline" brand. The entrance of ArmenTel into the group of companies
operating under "Beeline" brand is aimed at strengthening the positions
of VimpelCom's international brand.
Mobile communication cards with the new brand are already on sale
and will be used along with the previous cards until the latter go
out of circulation.
According to the acting director general of ArmenTel Genady Kalgashkin,
the change of the brand presupposes a new approach to the level of
servicing and the quality of provided services, as well as a complete
reformation of the sales network and innovation of the company's
corporate culture.