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Armenia Should Adopt Aggressive Strategy Of IT Enterprises' Entrance

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  • Armenia Should Adopt Aggressive Strategy Of IT Enterprises' Entrance

    ARMENIA SHOULD ADOPT AGGRESSIVE STRATEGY OF IT ENTERPRISES' ENTRANCE INTO ARAB AND SOUTH ASIAN COUNTRIES

    Noyan Tapan
    http://www.nt.am?shownews=1010277
    Dec 5, 2008

    YEREVAN, DECEMBER 5, NOYAN TAPAN. The closure of Lycos Armenia - the
    Armenian subsidiary of Lycos Europe company, and the dismissal of
    75 experts of Epygi Labs AM - the subsidiary of Epygi Labs company
    (US) are related to business organization rather than to the impact
    of the global economic crisis. The Executive Director of the Union
    of IT Enterprises of Armenia (UITE) Karen Vardanian expressed this
    opinion at the December 4 press conference.

    According to him, Lycos Europe was trying to sell the companies
    servicing its six portals for a year, but it failed to do so. So the
    management of Lycos Europe decided to stop the operation of these
    companies with low profitability. In the opinion of K. Vardanian,
    Lycos Armenia with its 200 employees and "unique services" will be
    purchased by another company within the next few months.

    K. Vardanian said that in case of Epygi Labs AM, the uncoordinated
    work of the local team developing high-quality production and the
    U.S. team selling that production was evident. Nevertheless, in his
    words, "it happened during the crisis, so we cannot say that the
    crisis did not affect" the behavior of the above mentioned European
    and U.S. companies.

    K. Vardanian believes that with the aim of neutralizing the impact
    of the crisis on Armenian IT sector, the country's government should
    adopt an aggressive strategy of entrance into markets of countries
    with an economic growth, taking into account the fact that 60% of
    the sector's production is currently exported to the countries which
    are now in economic recession. 20% of IT production is exported to
    Russia, 50% - to the U.S, and the rest - to Europe. According to
    experts, the recession will continue in the U.S. and Europe for two
    years. K. Vardanian expressed an opinion that the sale capacities
    should be increased in markets of Arab states, China and other
    countries of South-East Asia.
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