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Armenia: Sales Of Yerevan Cognac Plant Increase

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  • Armenia: Sales Of Yerevan Cognac Plant Increase

    ARMENIA: SALES OF YEREVAN COGNAC PLANT INCREASE

    Akcyz
    December 29, 2008 Monday

    Mr. Cedrik Retailleau, CEO of the Yerevan-based cognac plant, has
    announced that the financial crisis will slightly affect the expensive
    cognac market. The rise of the plant's sales may slow down in 2008,
    but it will not affect the company's market share. According to
    Mr. Retailleau, the increase will reach about 24% in 2008, against
    25% in 2008. Russia is the main market of the enterprise. Sales in
    Armenia rise as well. At present, they total 3.5mn absolute litres per
    year. The company has good opportunities to rise in the niche of lux
    products (cognac aged 20) and intends to develop this line. Novelties
    are elaborated on the basis of very old alcohol (over 20 years).

    France's Pernod Ricard that has been owning the enterprise during
    ten years, has invested around EUR 50mn (US$ 79.12mn) in its
    development. It stimulates Armenian grape producers to grow kinds of
    grape meant for cognac. Yerevan cognac plant has agreements about
    supply with over 5,000 households. Investments in purchase of over
    31,000 tons of grape will total EUR 10mn in 2008.
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