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Kirk Kerkorian: Could He Make A Play For Chrysler?

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  • Kirk Kerkorian: Could He Make A Play For Chrysler?

    Kirk Kerkorian: Could He Make A Play For Chrysler?

    By Phil LeBeau
    cnbc.com
    | 08 Feb 2008 | 03:58 PM ET

    By now, you've probably have seen the headlines or stories about Kirk
    Kerkorian's advisor Jerry York giving a pessimistic view of Chrysler's
    future.

    After speaking here in Chicago, York was asked about the prospects for
    the struggling automaker to turn things around. York said, "Chrysler
    as a stand-alone company is not viable."

    He went on to add that he suspects Chrysler parent Cerberus Capital
    Management is considering every option "because of the pressure the
    company is under." As soon as I read those comments I could hear the
    rumor mill starting up. The main question people reading York's
    comments will ask is whether the man York advises, Kirk Kerkorian,
    would ever make a play for Chrysler. My gut says Kerkorian would only
    do it if he could "get" Chrysler on the cheap. And given the money and
    time Cerberus has sunk into Chrysler, I doubt the private equity firm
    is ready to throw in the towel on Chrysler at a low price.

    Sure Chrysler is a money losing operation right now, and yes,
    Cerberus, like all private equity firms, is in the business of seeing
    a a return on its investments as quickly as possible. That doesn't
    mean it's looking to pullthe chord on Chrysler as soon as
    possible. And selling at the bottom of a market is not a smart
    move. The time to sell is in a year or two when the auto market is
    moving ahead, and Chrysler is conceivably in better financial shape.

    Chrysler CEO Bob Nardelli and President Jim Press have to move as
    quickly as possible to stem the losses. Which is why the company is
    considering a plan to streamline its product portfolio and dealer
    network _(see early Behind the Wheel blog)._
    (http://www.cnbc.com/id/23067568/site/1408 1545/) Chrysler still has a
    lot to build on. It's number 4 in the U.S., costs will be coming down
    with the new UAW contract, and the Jeep brand is one of the few in the
    auto industry with instant worldwide recognition.

    The speculation about why York is not optimistic about Chrysler's
    future is just that: speculation. Knowing Jerry as I do, I take his
    comments as those coming from an industry veteran and not as someone
    laying the ground work for another Kerkorian auto bid.

    Questions? Comments? [email protected]_
    (mailto:BehindTheWheel@c nbc.com)
    © 2008 CNBC, Inc. All Rights Reserved
    URL: _http://www.cnbc.com/id/23072869/_ (http://www.cnbc.com/id/23072869/)

    From: Emil Lazarian | Ararat NewsPress
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