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UNICEF, HSBC Bank Armenia To Launch Campaign "Help Children To Stay

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  • UNICEF, HSBC Bank Armenia To Launch Campaign "Help Children To Stay

    UNICEF, HSBC BANK ARMENIA TO LAUNCH CAMPAIGN "HELP CHILDREN TO STAY IN FAMILY"

    ARKA
    June 3, 2008

    YEREVAN, June 3. /ARKA/. UNICEF and the HSBC Bank Armenia plan
    to launch a campaign Help Children to Stay in Family, UNICEF
    Representative in Armenia Sheldon Yett said yesterday at the Yerevan
    press conference in the International Press Centre Novosti.

    He stressed the importance of involving the private sector and
    non-government organizations in the campaign.

    Together with HSBC, UNICEF has shot a reel with participation of
    Armenian popular singer, UNICEF Goodwill Ambassador Alla Levonyan.

    The reel is an appeal to help children stay with their family, not in
    orphanages. Everyone can contribute to children by sending money on
    a special banking account. The organizers plan to launch the campaign
    in September, just after the first broadcast of the reel.
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