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A Master Of Beautiful Design

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  • A Master Of Beautiful Design

    A MASTER OF BEAUTIFUL DESIGN
    by De Brierley Newton

    Sydney Morning Herald
    June 3, 2008 Tuesday
    Australia

    HIS first overseas posting, to Milan as a young art director, Ron
    Kambourian was blown away by the elegantly dressed local men who
    every morning sipped coffee and grappa in the cafes as Ferraris
    zoomed by. Kambourian not only joined this scene but sketched it,
    for he was one of an unusual breed - an art director who could draw.

    He also loved things that flew, predominantly those machines that
    flew in the two world wars, and in particular Spitfires. He also
    loved fast cars. He loved the way they were engineered and the way
    they handled but, above all, he loved the way they were designed.

    He leaves behind beautiful watercolours of planes, boats, cars, people,
    landscapes, layouts, ads, caricatures and cartoons. He also had a deft
    hand for oils, gouache, pencil, pastels, crayons and charcoal. In
    fact, if it could be used to create an image, he would use it. In
    later life he discovered and loved a new tool - the computer.

    Ronald Haig Kambourian was born in 1940 in New York to Armenian
    parents Haig and Lucy Kambourian. He went to Forest Hills High and
    was in the same year as Paul Simon and Art Garfunkel, but was happy
    to leave the music to them. He insisted only that the design of the
    year book was his. This creative talent offered him an early entry
    into university but in his first week he had a knife pulled on him
    and retreated to what he believed to be the sanctuary of the creative
    world - advertising.

    He spent almost 50 years in the business and won more awards than most
    people have wall space to hang. This was best demonstrated at DDB
    Needham when a new business pitch found the then managing director
    David Fernley in a twitch about showing off the agency as the most
    creative in Sydney.

    Kambourian's idea of being helpful was to come in at the weekend before
    the pitch and hang his awards. These included gold Clios (for creative
    advertising), gold Art Directors Club, gold International Print, FACTS
    (Federation of Australian Commercial Television Stations) and AWARD
    (Australian Writers and Art Directors Association) awards. They sat
    frame-to-frame, like wallpaper, from the ceiling to the floor, covering
    the main walls and even the hallway leading to his office. DDB Needham
    won the pitch.

    Kambourian's advertising career began in 1960 as an art director
    with Ogilvy Benson Mather, New York. By 1968 he was group creative
    director of Pritchard Wood & Partners, Wasey Quandrant, London and
    by 1971 creative director of Smit's-Bates BV Holland.

    In 1974 he married Karin Manders, a stewardess with KLM, the first
    of his family to marry outside the Armenian community. In 1975 they
    emigrated to Australia.

    By 1976 he was the creative director of Monahan, Dayman, Adams, Sydney
    and by the end of the 1980s had worked for international agencies such
    as Clemenger BBDO and DDB Needham. By 1990 there was nowhere else to
    conquer and so he began his own visual communications consultancy -
    Wildblueyonder - that he continued until his death.

    He was a master of type who would test unsuspecting copywriters
    by creating a layout with type that was truly gruesome and if the
    copywriter picked it up, a "just testing" email would follow with an
    attachment containing a brilliant piece of advertising work.

    For 11 years he taught graphic design and advertising, first at
    Manly-Warringah College, then Sydney Graphics College and finally
    for eight years at the Billy Blue School of Graphic Design as senior
    advertising lecturer. His patience and perseverance always brought
    out the best in his students.

    For 15 years Kambourian was also a scout leader and trainer, and
    served as the international liaison for the 16th World Scout Jamboree,
    held in Australia in 1988.

    Kambourian was a fellow of the Australian Institute of Advertising,
    a member of the Art Directors Club, New York, the American Institute
    of Graphic Arts, the Society of Typographic Arts, the Art Directors
    Club Nederland and a foundation member and co-chairman of judges of
    the inaugural AWARD show.

    He loved Laphroaig single malt whisky, Armenian food and American
    music. He was scathing of euphemisms, growling that he was not
    departing, he was dying, and promised to take shots of where he was,
    scan them in and email them back.

    Ron Kambourain is survived by Karin and their children Joanna, James
    and Gregory.
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