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Tui Travel Gains Foothold In Russian Market

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  • Tui Travel Gains Foothold In Russian Market

    TUI TRAVEL GAINS FOOTHOLD IN RUSSIAN MARKET
    By Pan Kwan Yuk

    FT
    April 15 2009 20:15

    Tui Travel, Europe's largest tour operator, is to expand its presence
    in the rapidly growing Russian market through a joint venture with
    Alexey Mordashov, the Russian steel billionaire.

    The company said it had finalised a deal with S-Group Capital, an
    investment company acting for Mr Mordashov, to set up a partnership
    to develop its business in Russia and 10 former Soviet republics
    including Armenia, Georgia and Ukraine.

    The joint venture, which will be 51 per cent owned by S-Group and
    49 per cent owned by Tui Travel, is planning to invest up to $40m
    on acquisitions this year and has already agreed to acquire majority
    stakes in assets owned by two tour operators in Russia and Ukraine.

    The deal is an important step for Tui Travel, which along with rival
    Thomas Cook, has been looking to gain a foothold in Russia.

    Russian tourists have become an increasingly familiar sight across the
    world over the past decade as an economic boom enriched the population.

    The number of overseas holidays taken by Russians rose by 21 per cent
    last year to just over 11.3m, according to figures from the Russian
    tourism board.

    Although the deepening economic recession is expected to lower this
    number by 20 to 25 per cent this year, Peter Long, Tui Travel's chief
    executive, said he remained bullish about the region 's prospects.

    "This is a long-term investment in a market which has significant
    growth potential," he said.

    "Russians and Ukrainians have a high propensity to travel. While
    the Russian and Ukrainian leisure markets will slow in the current
    economic environment we believe that this is an appropriate time to
    build a market leading position in these markets."

    The joint venture is also expected to spark questions over Mr
    Mordashov's interest in Tui, Tui Travel's German parent company.

    Mr Mordashov controls Russian steelmaker Severstal and holds a 15
    per cent stake in Tui.

    He has been locked in a long-running battle with John Fredriksen,
    the Norwegian shipping magnate, for influence over the German travel
    and shipping conglomerate.

    Mr Fredriksen, who also has a 15 per cent stake in Tui, has been
    agitating for the removal of Tui's chairman and chief executive.

    Mr Fredriksen is concerned that the mixture of Mr Mordashov's large
    shareholding and his close business ties with Tui mean the group
    does not always act in all shareholders' best interests when working
    with him.

    Tui denies this.
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