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Majesco Ent. Announces 'Alvin and The Chipmunks: The Squeakquel'

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  • Majesco Ent. Announces 'Alvin and The Chipmunks: The Squeakquel'

    Majesco Entertainment Announces 'Alvin and The Chipmunks: The
    Squeakquel' Video Game for Wii(TM) and Nintendo DS(TM)

    In Association With The Highly-Anticipated Theatrical Release From
    Twentieth Century Fox, The World's Smallest And Most Mischievous
    Musical Trio Comes To Console And Handheld This Holiday Season

    Press Release

    Source: Majesco Entertainment Company

    PRNewswire-FirstCall
    Monday, August 3, 2009

    EDISON, N.J., Aug. 3 /PRNewswire-FirstCall/ -- Majesco Entertainment
    Company (Nasdaq: COOL - News), an innovative provider of video games
    for the mass market, Twentieth Century Fox Licensing & Merchandising
    (Fox Licensing) and Bagdasarian Productions, today announced Alvin and
    The Chipmunks: The Squeakquel for Wii and Nintendo DS. Featuring
    everyone's favorite musical group -- Alvin and The Chipmunks and their
    girl group rivals The Chipettes making their video game debut -- this
    rhythm action game challenges players' timing and musical skills as
    they perform in a variety of concert locations. Developed by
    ImaginEngine, Alvin and The Chipmunks: The Squeakquel launches this
    December in advance of Twentieth Century Fox's theatrical release of
    the same name that opens on Christmas Day.

    "The first Alvin and The Chipmunks film was a box office hit that
    earned more than $360 million worldwide," said Jesse Sutton, Chief
    Executive Officer, Majesco. "As a family movie event, the holiday
    sequel is positioned for similar success and we are excited to offer
    those fans the ability to interact with The Chipmunks and The
    Chipettes in a whole new way."

    "For all those people who loved Alvin, Simon and Theodore in the first
    film, there's even more to love now with the introduction of The
    Chipettes," said Gary Rosenfeld, Senior Vice President of New Media
    Licensing for Fox Licensing. "Majesco has done a great job translating
    the characters and music into a fun game that the whole family can
    enjoy together."

    "Janice and I wanted to make sure the game captured The Chipmunk and
    Chipette personality and we recorded nearly 500 di
    ialog for the game," said Ross Bagdasarian, CEO of Bagdasarian
    Productions.

    In Alvin and The Chipmunks: The Squeakquel, players can play as Alvin
    and The Chipmunks (Alvin, Simon, Theodore) or The Chipettes (Brittany,
    Jeanette, Eleanor). Musical sparks ignite as they jet around the
    world, rock the house in 25 concert locations on Wii and 11 in the
    Nintendo DS version, and perform together in the ultimate concert
    finale. Featuring songs from the Grammy and American Music
    Award-winning Alvin and The Chipmunks library, the game lets players
    use the Wii Remote and Nunchuk or Nintendo DS stylus to keep the
    rhythm in the main game and in three mini-games. Players will gain
    thousands of fans by keeping the band on tempo through songs that grow
    more challenging and complex.

    Offering hours of replayability and family fun, Alvin and The
    Chipmunks: The Squeakquel provides gamers the freedom to redo their
    performance in any of the venues with the associated music tracks that
    feature The Chipmunks, The Chipettes, or a duet with both
    bands.. After beating the game in Normal Mode or breaking six
    attendance records, Expert Mode will be unlocked offering an even
    higher level of difficulty. In addition, Jukebox Mode lets players
    enjoy their favorite unlocked songs while watching music videos, and
    Multiplayer Party Mode lets them play with up to two friends on Wii or
    up to three friends on Nintendo DS.

    After finishing as one of the most successful family films of 2007 and
    scooping up the Nickelodeon Kids' Choice® Award-Winner for "Favorite
    Movie" -- Alvin and The Chipmunks is officially back at the top of the
    charts. The extended Alvin and The Chipmunks merchandising program is
    bolstered by the extraordinary success of the DVD release that sold
    over 2.6 million units in its first 24 hours of availability and the
    original motion picture soundtrack Alvin and The Chipmunks (Razor &
    Tie/FOX Music), which has spent 55 weeks on the Billboard Top 200
    album chart peaking at #5. The soundtrack has been certified platinum
    and recently won
    bum -- Soundtrack category. Alvin and The Chipmunks released a follow
    up album, UNDENIABLE, in November 2008.

    The 2007 theatrical release of Alvin and The Chipmunks raked in more
    than $360 million in worldwide box office receipts, earning $45
    million in its opening weekend alone. The DVD garnered huge success
    with over 12 million units sold to date to become the #1 selling
    family DVD of the year. Its success followed a legacy of hits for the
    brand including 6 Grammy® Awards, 18 Grammy® Nominations, 14 Gold and
    Platinum albums and 5 Emmy® Nominations. The brand currently boasts
    95% awareness with moms with kids 2-11, 94% awareness with men 18-49
    and 96% awareness with women 18-49.

    All licensing agreements and future product introductions are made
    possible through collaboration between Fox L&M and Ross Bagdasarian,
    Jr. -- son of the Alvin and The Chipmunks creator -- and his wife and
    partner, Janice Karman, who are the creative team behind The Chipmunks
    as well as the voices for The Chipmunks and Chipettes the past 30
    years and again for this game.

    Alvin and The Chipmunks: The Squeakquel is expected to release this
    December on Wii and Nintendo DS. For additional information about
    Majesco's exciting line of products, please visit:
    www.majescoentertainment.com.

    About Majesco Entertainment Company

    Majesco Entertainment Company is a provider of video games for the
    mass market. Building on more than 20 years of operating history, the
    company is focused on developing and publishing a wide range of casual
    and family oriented video games on leading console and portable
    systems. Product highlights include Cooking Mama(TM) and Cake Mania®2
    for Nintendo DS(TM), and Cooking Mama World Kitchen and Jillian
    Michaels' Fitness Ultimatum 2009 for Wii(TM). The company's shares are
    traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is
    headquartered in Edison, NJ and has an international office in
    Bristol, UK. More information about Majesco can be found online at
    www.majescoentertainment.com. @Majesco is on twitter
    jesco.

    About Bagdasarian Productions

    A leading producer of high quality, family-oriented programming,
    Bagdasarian Productions, helmed by Ross Bagdasarian and Janice Karman,
    is best known for its ownership of Alvin and The Chipmunks, The
    Chipettes, and other related characters. Originally created in 1958,
    The Chipmunks are now among the very few characters with a
    multi-generational, international following.

    About Twentieth Century FOX Licensing & Merchandising

    A recognized industry leader, Twentieth Century FOX Licensing and
    Merchandising licenses and markets properties worldwide on behalf of
    Twentieth Century FOX Film Corporation, Twentieth Television and FOX
    Broadcasting Company, as well as third party lines. The division is
    aligned with Twentieth Century FOX Television, one of the top
    suppliers of primetime entertainment programming to the broadcast
    networks.

    About ImaginEngine

    ImaginEngine is a leading brand in the development of quality
    children's titles and value software. The studio is known for its
    award-winning, commercially successful CD-ROMs, online, and casual
    games. ImaginEngine specializes in creating entertaining tools and
    experiences for kids and adults to enjoy and use to express themselves
    in software and the online world. The studio has shipped over 155
    titles across major learning platforms. ImaginEngine is a Foundation 9
    Entertainment studio, and is located in Framingham, MA. For more
    information please visit: www.imaginengine..com.

    Safe Harbor

    Certain statements contained herein are "forward-looking statements"
    within the meaning of the Private Securities Litigation Reform Act of
    1995, Section 27A of the Securities Act of 1933, as amended, and
    Section 21E of the Securities Exchange Act of 1934, as amended. These
    forward-looking statements may be identified by reference to a future
    period(s) or by the use of forward-looking terminology, such as "may,"
    "will," "intend," "should," "expect," "anticipate," "estimate" or
    "continue" or the negatives thereof or other comparable terminology. T
    esults could differ materially from those anticipated in such
    forward-looking statements due to a variety of factors. These factors
    include but are not limited to, the demand for our products; our
    ability to complete and release our products in a timely fashion;
    competitive factors in the businesses in which we compete; continued
    consumer acceptance of our products and the gaming platforms on
    which our products operate; fulfillment of orders preliminarily made
    by customers; adverse changes in the securities markets and the
    availability of and costs associated with sources of liquidity. The
    Company does not undertake, and specifically disclaims any obligation,
    to release publicly the results of any revisions that may be made to
    any forward-looking statements to reflect the occurrence of
    anticipated or unanticipated events or circumstances after the date of
    such statements.


    http://finance.yahoo.com/news/Majesc o-Entertainment-prnews-4196382093.html?x=0&.v= 1
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