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VivaCell-MTS Adds 3 More Armenian Channels To Its Mobile TV Service

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  • VivaCell-MTS Adds 3 More Armenian Channels To Its Mobile TV Service

    VIVACELL-MTS ADDS 3 MORE ARMENIAN CHANNELS TO ITS MOBILE TV SERVICE

    ArmInfo
    2009-12-01 13:29:00

    ArmInfo. VivaCell-MTS announces today that 3 additional Armenian TV
    channels are made available over its Mobile TV service: Shogakat,
    Yerevan TV and ALM TV channels, VivaCell-MTS press-service told
    ArmInfo.

    Currently, VivaCell-MTS' Mobile TV service offers a selection of
    15 channels, featuring the mix of sports coverage, music, serials,
    entertainment, news bulletins and documentary programmes, and other
    programs. Earlier, on November 12th, when VivaCell-MTS announced the
    launch of its Mobile TV service in test mode, the service offered
    12 channels including H1, H2, Armenia, Yerkir Media, Kentron, Shant,
    Hay TV, TV 5, ATV, ArmNews, Ararat TV and Dar 21.

    "Empowered by UMTS/HSPA technology, VivaCell-MTS Mobile TV service
    enables watching TV programs over the mobile handset as enjoyable
    as home TV set. Mobile TV is a a truly transformational technology
    changing the way people think and act, adding comfort to our lifestyle,
    making it easier. People are given the freedom and control to watch
    what they want, where and when they want," commented VivaCell-MTS
    General Manager Ralph Yirikian.

    The impact of Mobile TV extends far beyond cutting-edge technology.

    This innovation will bring with it huge social impact. Mobile TV
    opens new ways to expand media access. It represents an enjoyable
    way of filling free time and also an opportunity of watching
    important business, social and political TV programs just on the
    move. In addition to being a new trend technology, Mobile TV is
    expected to have explosive growth in the future, creating new revenue
    opportunities not only for the Company but also for broadcasters and
    advertisers. Mobile network will be used to deliver media to consumers
    outside their home. Deploying a successful Mobile TV service has much
    in common with any other large-scale product and service offered by
    VivaCell-MTS. It takes time, technology, team-work, investment and a
    clear strategyLeadership is about responsibility: to be dynamic and
    responsive to the market demand, in the market we are flexible enough
    to quickly adjust to consumer trends and lessons learnt. Mass-market
    adoption of every innovative telecommunication solution is a matter
    of time; and when it hits, the advantages will go to the industry's
    first movers," said Ralph Yirikian.

    VivaCell-MTS Mobile TV is launched in test mode and during this period
    Mobile TV is open to all without charge. VivaCell-MTS subscribers,
    whose have 3G enabled phones, just have to follow links tv.mts.am
    or tv.vivacell.am from their phone browser to enjoy popular programs
    broadcasted by Armenian TV channels.
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