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  • BAKU: Euronews' spirit

    Trend, Azerbaijan
    Dec 3 2009


    Euronews' spirit

    Political Analysis and Informational Provision Department head at the
    Azerbaijani Presidential Administration Elnur Aslanov.

    2009 is coming to its logical end. When analyzing the year remaining
    in the memory with the global financial turmoil, it becomes apparent
    that everything around us is changing with catastrophic speed.

    Not having time to get used to e-mail and blogging culture, we have
    been creating new space and correspond with each other through social
    networks. 4G replaces 3G, innovations transform our perception of
    reality day by day, television channels transforms to 3D, mobile
    phones became simple tube that no longer satisfy us. The Internet has
    become such an integral part of our lives that sometimes it is
    impossible to imagine yourself outside of the virtual space. All this
    affects the modernization of consciousness, emergence of new
    behavioral norms and attitudes in our way of life and relations with
    the outside world. We have become easier to communicate with each
    other in the virtual world, but we lose a sense of closeness to the
    real world.

    However, it changes not only the attitude toward themselves and each
    other. As expected, it changes the attitude in general to a system of
    international relations. The relations between the subjects of
    international law, states, transnational corporations and other
    organizations acquire a different hue. It is clear that international
    relations in general have never shone high moral definitions and
    clearly has never been a lesser degree of priority quotes by Lord
    Palmerston (about friends and interests). But today they have become
    even more cynical and self-seeking.

    All this naturally affects the behavior of an individual who receives
    information from the media. Today the mass media determine its own
    agenda anticipating the policy of the powerful. Thus, strangely
    enough, but at a time when humanity is facing one of the most peaceful
    periods of coexistence, since the number of wars and conflicts on the
    planet is much less than 50 or 100 years ago, it is the media
    escalates new confrontation and conflict.

    If we say that the media is a system of transmission and analysis of
    information, but today there is a reasonable question - To whose
    interests this or other information serves? Independent, unbiased and
    objective information has now become the same rarity as the vegetation
    in the Sahara. It is difficult to meet the international news agency,
    the percentage of news which, basically, would consist of unbiased
    information on the processes in a particular region or country. In
    this position the one hand is more subjective, it is most true, that
    meets the interests of lobby groups and reflects the interest of
    various political power centers.


    I recall the insistence of no more than a year ago had to seek
    publication of the article on the Armenian-Azerbaijani conflict at
    Radio Liberty in response to a number of articles of representatives
    of Armenia. Nearly a week after the publication of article reflecting
    Azerbaijan's fair position the site has posted an article of the
    so-called "NKR Representative in the United States" without a similar
    reduction, which in turn was subjected to my article. Radio Liberty
    was not interested in publication of response article of the
    Azerbaijani side.

    Naturally, we can not forget the Machiavellian principle determining
    that the basis of the universe is to use all possible means to achieve
    goals, and the mass media in the 21st century is the most significant
    weapon in this matter.

    Thus, today it is the media that become the mouthpiece of increased
    conflict, unresolved global issues, the escalation of violence, etc.
    The mass media broadcasts the ideas that excite the public and sow
    enmity. Every day we are confronted with how some news channels
    broadcast the one-sided information, while neglecting the position of
    the other side. Bogus representations of various issues are organized
    under the brand of democracy. The rights and freedoms, protection of
    mass media in general has become a business for a number of
    international NGOs, government and organizations that receive huge
    funds for various projects and initiatives. Fortunately you can always
    find a problem, but if it does not, so think of.

    The more powerful and independent nation, the harder the dispute with
    him are. If the country prefers to put national interests above the
    interests of mercantile international officials tied to the political
    interests of certain centers of power in its foreign policy, then you
    can always find a reason to accuse and denigrate it. Above all, you
    need to have the willingness and the right to the media.

    The 21st century became dependent on press, which increasingly
    resembles the Cold War, when we shared the curtain. What divides us
    today? Nothing. But does anything change? Nothing.

    The media's dependence on outside interests and the total lack of
    objectivity is increasingly becoming a determining factor in the
    century, where information plays a priority role. The movie that
    Euronews broadcasted few days ago is example for it. The movie was
    devoted to the issue of the Armenian-Azerbaijani Nagorno-Karabakh
    conflict. I will not touch the issue that it is Armenian occupied the
    Azerbaijani territory, although the movie appears in a completely
    different light. I will not address the question that the movie lacked
    the Azerbaijani position and that the authoritative channel such as
    Euronews is obliged to adhere to the parity in informing. What is
    confusing is that all this is happening on the backdrop of the
    president's negotiations, the OSCE Minsk Group's statements, active
    participation of the heads of major powers and possibility to change
    something, to break the deadlock in the region for security and
    stability

    Accordingly, the question arises - Whose interests do not satisfy the
    peace in the South Caucasus? Who does not want to bring justice and
    peace between Azerbaijan and Armenia? Who needs to see the tears of
    mothers losing their sons on both sides of the front?

    A week earlier, the Armenian Diaspora in the U.S. has collected more
    than $ 15 million donation to restore the Shusha city and after a few
    days Euronews showed a plot about the Karabakh. I do not think there
    is a need to question how the diaspora spends the collected money or
    what earns Euronews, but the information supplied by such an
    authoritative channel must differ with strict objectivity, or at least
    a minimal statement of facts. I do not rule out that the journalist,
    preparing material the channel's leadership, allowing such broadcasts?

    Today it is obvious that Armenia, which is too heavy is going through
    domestic political and economic situation, seeks to preserve the
    status quo in the region. Peace in the region does not meet its
    interests. The presence of war, even in conditions of the armistice -
    is always a very large finance, which can be "to lower" not only on
    weaponry, but also ensuring the political future of the regime. The
    Armenian leadership understands this and acts contrary to the
    interests of the Armenian society, which expects peace and stability
    in the region for their own welfare.


    Unfortunately, this truth is difficult to understand and heads of
    media resources such as Euronews, which put their mercantile interests
    above the possible positive transformations in the South Caucasus. It
    is clear that for a number of the Western media, particularly for
    Euronews, still tenacious spirit of ideas "Arthashastra", which reads:
    "If your neighbor is loyal and calm, try to attack and harass him,
    even if there are no serious reasons for this. If, on the contrary, it
    is a source of aggression and violent behavior, try to calm the sweet
    persuasion."
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