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Playfon Enters Armenian VAS Market

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  • Playfon Enters Armenian VAS Market

    PLAYFON ENTERS ARMENIAN VAS MARKET

    PhoneContent.com
    http://www.phonecontent.c om/bm/news/2332.shtml
    Jan 26 2009
    Norway

    Nowadays Playfon provides customers with access to the unique mobile
    game collection from the world leading publishers, to the greatest
    music hits from the major Russian and international labels, as well
    as to hundreds of videos, images, dating, etc.

    Playfon's wide portfolio of content is available for all subscribers
    of the biggest local GSM operator networks ArmenTel (Beeline) and K
    Telecom CJSC (VivaCell-MTS). The subscription base of these mobile
    operators aggregates 2,5 million users.

    Vice-president of Playfon Vladimir Borodin says: "Signing partner
    agreements with mobile operators in Armenia is the logical step in
    Playfon development strategy. We consider Armenian cellular market as a
    market with vast promising potential. According to our experts, volume
    of VAS sales can increase in 2009 year by 100%". "Moreover we are ready
    to provide customers of Nokia and Sony Ericsson handsets in Armenia
    with direct access to the greatly expanded collection of premium
    content - if the relevant agreements between Playfon and the leading
    phone manufacturers will be reached", - Vladimir Borodin underlined.

    Currently, Playfon assumes the integration of the multimedia
    entertainment service, development and maintenance, licensing and
    product adaptation for the existing, upcoming and future Nokia and
    Sony Ericsson devices, presented in Russia, Ukraine, Kazakhstan.

    According to Sales Director of ArmenTel (Beeline) Gennadiy Kalgashkin,
    "Playfon is one of the most successful business partners for
    Beeline. Many times Playfon was marked out as one of the best wireless
    content partners by Beeline in Russia. Development of partnership
    between two companies allows to deliver innovative products and
    provide end-users with the best multimedia entertainment services".
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