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  • Tbilisi: WB Identifies Promising Sectors To Bolster Georgian Economy

    WB IDENTIFIES PROMISING SECTORS TO BOLSTER GEORGIAN ECONOMY
    Tamar Khurtsia

    Georgian Business Week
    July 6, 2009

    Business & Economics

    A research arm of the World Bank has listed the four strongest
    manufacturing sectors for investors in Georgia. Fruit and vegetable
    cultivation - which includes wine making - is on the list, as are
    textiles, construction materials and clinical drugs and medical
    devices.

    The Investment Climate Advisory Services Unit of the World Bank
    Group (ICAS) identified these sectors as having strong competitive
    advantage. The report, Georgia's Manufacturing Sector Competitive
    Assessment, was released June 29 and is aimed at advising policy
    makers as well as donors.

    The report also highlights significant potential for exports and job
    generation in non-manufacturing sectors, including logistics, tourism,
    utilities, and primary processing industries.

    The reports' authors also note that domestic demand for construction
    materials, food and consumer goods in Georgia has boomed in response
    to investment into infrastructure, construction and retail as domestic
    production in these sectors has lagged.

    "There have been very little investment in export-oriented agribusiness
    and manufacturing," the report says. "As a result, imports have soared,
    while exports have grown much more slowly and trade gap has widened."

    Georgia's official statistics confirm that only 0.8 percent of total
    Foreign Direct Investment was put in agriculture and 16.8 percent
    in manufacturing in 2008. In the reported period goods and services
    imported in Georgia were worth 7,497m USD, while exports equaled
    3,691b USD.

    >From 2004 to 2008, the compound annual growth rate (CAGR) of exports
    was 22 percent while the CAGR of imports stood at a higher 32 percent.

    "Persuading investors to set up production operations in Georgia,
    either to serve the local market or to export is more challenging,"
    said Simon Bell of the World Bank Group. "Investors need to be
    convinced not just that Georgia is a good place to do business,
    but also that production in Georgia will be more competitive than
    producing elsewhere."

    While discussing the priority sectors for further development such
    as wine, fruit and vegetables, it was mentioned that while Russia -
    a traditional market that is currently embargoing Georgian wine, the
    country's leading export commodity - alternative markets are larger
    and suggest higher income potential.

    The report highlights the fact that despite a strong fruit and
    vegetable sector, Georgia has become an importer in recent years
    despite opportunities to produce more for local markets, and even
    export.

    According to the survey, Georgia has production basics like orchards
    and vineyards and strong institutional knowledge. But it also
    underlines the weaknesses of inconsistent quality and standards,
    and says that attracting large-scale investors is a key to reform.

    The research also highlights the importance of the government-sponsored
    Cheap Credit Programme. This scheme is designed to provide access to
    capital for businesses in a financial climate where commercial banks
    are reluctant to lend to start-ups. ICAS recommends that government
    and donors continue programs like this that facilitate investors to
    get access to finance for agroprocessing and manufacturing enterprises.

    Georgia's construction materials sector have some of the best cost
    factors, logistics position and business environment for serving
    Georgian, Azerbaijan and Armenian markets, and some key raw materials,
    the report notes.

    Several investors in Georgia are already targeting opportunity
    in producing cement, gypsum, metal components, and electrical
    parts. Recently, Pioneer Cement Industries Georgia, a subsidiary of
    an Indian conglomerate, acquired a large limestone mine through a
    government auction. The officials of the company said that "obtaining
    the license for building a new cement factory demonstrates that
    industrial sector of Georgia is rapidly growing."

    Ferrous metals constituted the number one Georgian export product in
    2008 holding 31.2 percent while mechanical equipment and electrical
    machinery top the list of imports.

    Like construction materials, there is a significant market for imported
    pharmaceuticals in the Caucasus and Central Asia, with growing demand
    for low-cost generics, the report said. It confirms that there is a
    tough competition from India and China, but existing Georgia-based
    producers appear to compete in a combination of cost, quality/image
    and market relationship.

    Bell also noted the significant potential for export and job generation
    in non-manufacturing sectors.

    "As the natural entry/exit point between the Caucasus, Central Asia
    and the rest of the world, Georgia is the natural logistics and
    transport services nub for the region," Bell said. The development
    of Poti's port, the Tbilisi Aviation Park, and upgrading rail and
    road corridors reflect this, he added.

    Based on the report's findings, the World Bank Group detailed
    six issues that must be addressed in order to enhance Georgia's
    competitiveness. These cross-cutting issues include improving human
    capital through the education, internal and external promotion,
    progress toward meeting internationally organized production standards,
    increasing collaboration between producers, improving access to
    finance, and tax administration.

    "Because of the critical link to long-term competitiveness, governments
    all over the world tend to invest in education," said Karin Millet,
    Head FIAS Investment Generation, Vienna, World Bank Group. "Unless
    Georgia does the same, it will be unable to retain industries like
    heavy engineering, and it will get limited value from sectors like
    agribusiness, apparel and pharmaceutical."

    In the sector analysis, World Bank experts suggest that the Government
    of Georgia refrain from being too aggressive in levying taxes.

    While there was widespread recognition of the improvement in the
    business environment in recent years, in terms of taxes, red tape,
    and corruption, one area where investors continue to find fault with
    the government is in tax administration, the survey noted.

    "Tax authorities are overly aggressive in levying taxes and penalties
    on those companies that are doing their best to comply; that are
    overly slow in processing appeals reimbursing VAT," Bell said.

    Kakha Baindurashvili of the Finance Ministry of Georgia responded by
    saying the government is committed to working with investors.

    "The survey and its recommendations will greatly assist the Georgian
    government, especially the ministry of finance, in working effectively
    to improve the business and legislative environment in its support
    of these sectors," he said.

    ICAS conducted the research based on three primary sources of
    information: stakeholder interviews, existing reports and studies
    and data analysis provided by the governmental bodies
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