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Total Digital Music Download Users In Eastern Europe To Reach 878.9

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  • Total Digital Music Download Users In Eastern Europe To Reach 878.9

    TMC Net
    [July 09, 2009]

    Total digital music download users in Eastern Europe to reach 878.9
    million by the end of 2013, according to new market research report
    by IE Market Research Corporation

    (M2 PressWIRE Via Acquire Media NewsEdge) Vancouver, July 8, 2009 -
    IE Market Research Corporation (IEMR), the Canadian-based provider
    of market intelligence services, announced today the release of
    its Eastern Europe Digital Music Forecast for online, mobile, and
    subscription channels, 2009 - 2013.

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    "The current recession is slowing down growth of paid digital music
    users. However, as the Eastern European economy recovers completely in
    2011, we expect that volumes will pick up noticeably. We expect that
    digital music paid download users in Eastern Europe will increase
    from 31.2 million to 65.8 million over the forecast period, 2008 -
    2013 (Compound Annual Growth Rate is 9.2%)," said Nizar Assanie,
    Vice President (Research) at IEMR. "Hungary will enjoy one of the
    highest growth rates in the region. We forecast that the number of
    digital music paid download users in Hungary will increase from 0.82
    million in 2008 to 2.26 million in 2013, for a CAGR of 21.3%. The
    largest market is Russia where we expect that the number of users
    will increase from 14.6 million in 2008 to 29.8 million in 2013,
    for a CAGR of 8.0%." Mobile channel will continue to account for a
    large share of music downloads in Eastern Europe. The number of users
    who download digital music using mobile broadband will increase from
    21.8 million in 2008 to 38.9 million in 2013 (CARG of 4.9%). On the
    other hand, for online single download users, we are forecasting a
    subscriber CAGR of 23.1%. We expect that online music paid download
    users will increase from 9.42 million in 2008 to 26.32 million in
    2013. We think that this movement from the mobile channel to the online
    channel is reasonable to expect in the next five years. Given the
    economic downturn, users are willing to pay less for digital music
    services. Mobile downloads of music are generally more expensive,
    both in terms of traffic and content, compared to broadband downloads.

    "It is interesting to see major differences between Eastern European
    countries in terms of channels used to download digital music
    files. For example, in Poland, we expect that 5.77 million out of 7.68
    million total mobile users (75.1%) will be downloading music online
    rather than through a mobile channel in 2013. On the other hand,
    for Russia, we forecast that only 9.5 million out of 29.8 million
    total users (31.9%) will be online users in 2013," said Mr. Assanie.

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    In terms of revenues, IEMR is forecasting that digital music retail
    revenues in Eastern Europe will increase from $84.9 million in 2008
    to $448.7 million in 2013 (CAGR of 322.6%). Revenue growth will be
    the fastest for online single download users. Retails revenues from
    online paid download users in Eastern Europe will increase from $6.6
    million in 2008 to $106.6 million in 2013.

    This Digital Music Forecast of Eastern Europe provides a comprehensive
    forecast of regional, and country-specific digital music market. We
    cover online, mobile, and subscription channels. The countries/region
    covered are Baltic states (Estonia, Latvia, Lithuania), Czech
    Republic, Hungary, Poland, Russian Federation, Slovak Republic,
    Ukraine, and the Rest of Eastern Europe (which includes Albania,
    Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria,
    Croatia, Georgia, Macedonia FYR, Moldova, and Romania).

    For each country and for the whole region, we provide forecasts (2009 -
    2013) for the following series: Digital music download retail revenues
    ($ millions), Digital music download wholesale (record company)
    revenues ($ millions), Digital music download paid users (Thousands),
    and Digital music download Average Revenue per User ($). This forecast
    is considered one of the most comprehensive forecasts of the digital
    music industry.

    In addition to the data series, IEMR's Digital Music Forecast
    provides valuable insights into the fast-changing digital
    music markets around the world. This report will be useful to: *
    Record companies, device manufacturers, mobile operators, handset
    vendors, software vendors, and internet service providers in need
    of strategy recommendations in the digital music industry * Telecom
    strategists and analysts at vendors and operators responsible for
    strategy development and business analytics * Financial analysts and
    portfolio managers covering firms in the digital music industry *
    Consultants advising their clients on international digital music
    markets * Researchers who need to gain a better understanding of
    the digital music market To purchase this report, visit our website at:
    http://www.iemarketresearch.com/Members/Report s/ViewReportDetail.aspx?RID=792&flag=1
    Countri es Covered in this regional forecast Baltic States Czech
    Republic Hungary Poland Russia Slovakia Ukraine Rest of Eastern Europe
    Series Covered for each Country and Region, 2008 - 2013E Digital music
    download retail revenues ($ millions) Online Mobile Subscriptions
    Digital music download wholesale (record company) revenues ($
    millions) Online Mobile Subscriptions Digital music download paid
    users (Thousands) Online Mobile Subscriptions Digital music download
    Average Revenue per User ($) Online Mobile Subscriptions ((Comments
    on this story may be sent to [email protected])) (c) 2009 M2 COMMUNICATIONS
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