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According To Hrach Berberian, Armenian Grape Juice With Its High Sug

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  • According To Hrach Berberian, Armenian Grape Juice With Its High Sug

    ACCORDING TO HRACH BERBERIAN, ARMENIAN GRAPE JUICE WITH ITS HIGH SUGAR CONTENT CAN BE COMPETITIVE BOTH IN EUROPE AND RUSSIA

    Noyan Tapan
    June 19, 2009

    YEREVAN, JUNE 19, NOYAN TAPAN. There are great prospects of
    developing the wine-making sector in Armenia, but the free market
    and business have their own rules so the state should intervene in
    this business. Chairman of the Agrarian Farmer Union Hrach Berberian
    expressed this opinion at the June 19 press conference. At the same
    time he said that the wine-makers cannot regulate their market and
    it is necessary to find some other ways in terms of ensuring high
    quality production and export. "The state assistance is not necessary
    for export, this issue is related to manufacturers' marketing, which,
    unfortunately, is at a low level in Armenia," he noted.

    In his opinion, the grapes grown in Ararat Valley have a 30% sugar
    content and for that reason the wines made from such grapes are strong
    or "heavy" and are not in demand in European markets where many prefer
    light wines.

    Whereas, according to H. Berberian, grapes with a high sugar content
    can be used in the production of grape juice, raisins and grape honey,
    which is similar to natural honey in its quality. "It surprises me that
    the local manufacturers do not develop this direction. For example,
    grape juice is much in demand in Europe, and the Armenian grape juice
    with its high sugar content will be competitive both in Europe and
    Russia," H. Berberian said, adding that in the Soviet time there was
    a brisk demand for Armenian grape juice in Russia.
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