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Armenia's 'Legendary Hospitality': Will Armenia Become A Tourism Cen

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  • Armenia's 'Legendary Hospitality': Will Armenia Become A Tourism Cen

    ARMENIA'S 'LEGENDARY HOSPITALITY': WILL ARMENIA BECOME A TOURISM CENTRE?

    Tert
    Nov 9 2009
    Armenia

    Head of Tourism Department at the Ministry of Economy Mekhak Apresyan
    agrees with Prime Minister Tigran Sargsyan's idea that it is possible
    to make Armenia a tourism centre, Apresyan stated during a press
    conference today.

    He even knows what aspects of the country and its people will make it
    possible to make it a centre for tourism. The rich historical-cultural
    heritage, the Armenian people's traditions, the legendary hospitality,
    the first state to adopt Christianity, the connection with Noy legend
    are the characteristics which, according to Apresyan, will allow
    Armenia to become a tourism centre.

    According to Apresyan, the global economic slowdown hasn't affected
    tourism in Armenia; in fact, there has been a notable increase. From
    January to September of the current year, 422,807 tourists visited
    Armenia, compared to 399,691 last year. That is, there was an increase
    of 5.8% this year. There is also a 0.12% rise in internal tourism.

    In response to the surprise by some as to how Armenia can register an
    increase during a global crisis when there is a decline in the rest
    of the world, Apresyan stated that these numbers can be considered
    not an increase, but maintenance.

    It is interesting to note that Armenia's leaders, wishing to make
    Armenia a tourism centre, consider everything possible to make the
    sector more attractive but not to make it more affordable. That is,
    however much we speak about making Armenia a tourism centre, all of us
    know that the tourism prices in Jermuk and Tsakhkadzor are affordable
    only for a wealthy few.

    Tert.am asked Apresyan what the state has done in order to mitigate
    the price policy of tourism centres. As always, this time, too,
    the department head first noted that the country cannot interfere
    with the private sector's pricing policy and then acknowledged that
    in case of changes in pricing policy, it is also possible to attract
    internal tourists.

    Apresyan said what the state has to do in this matter is to
    promote an increase in demand and to influence the pricing policy
    indirectly. To this end, they met various companies in the tourism
    sector and discussed the possibility of offering more affordable and
    competitive packages.
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