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  • Charles Saatchi's new generation of artists

    The Sunday Times/uk
    November 22, 2009

    Charles Saatchi's new generation of artists
    Will the artist's latest, more conventional, unveiling have the same
    effect on the next generation of British artists?
    (Pal Hanson/Sunday Times Magazine)
    Ryan Mosley

    Anthony Gardner


    For many art lovers, the Sensation exhibition of 1997 was a cultural
    disaster akin to the sack of Rome. The Royal Academy, home for over
    200 years to the nation's most accomplished artists, was given up to
    the shock troops of Britart, with Damien Hirst, Tracey Emin and Marcus
    Harvey to the fore. Chief of the Visigoths was Charles Saatchi, whose
    collection made up the show - to some a fearless champion of
    contemporary taste, to others its arch villain.

    Twelve years is a blink of an eye in the history of art, but for those
    at its cutting edge it's a lifetime. The enfants terribles have become
    elder statesmen complaining of 50% tax rates; collectors who jumped on
    the Saatchi bandwagon have suffered serious reversals, among them
    Steven Cohen, the American hedge-fund billionaire who paid £6.5m for
    Damien Hirst's shark in 2005, and whose recent decision to show $450m
    worth of art from his collection at Sotheby's New York was seen as a
    desperate attempt to shore up its value.

    Meanwhile, the American company ArtLoan reports an `exponential'
    growth in business from overstretched collectors borrowing money
    against their works of art. The question, as Saatchi prepares for the
    first group show of British art at his new Chelsea gallery, is whether
    or not his Midas touch can work in the present economic climate and
    create a new generation of multimillionaires.

    Newspeak: British Art Now, currently showing at the Hermitage in St
    Petersburg, transfers to London next summer. The work, by 24 artists,
    including one chosen through BBC2's School of Saatchi (a four-week
    series that starts tomorrow, at 9pm), encompasses wood and fibreglass
    dummies, busts with artificial hair, and a polystyrene wave decorated
    with cigarette ends. Inevitably, the show will be compared to
    Sensation in its power to shock and its ability to propel artists into
    the financial stratosphere.

    `Newspeak doesn't have the coarseness or brutality of much of the work
    from the Sensation period,' says Saatchi, `but there are quite a few
    good artists coming out of Britain, so I hope we produce a round-up
    that will stop people asking if British Art has been sat in a lay-by
    since the YBAs.'

    Though he was recently demoted to No 72 in ArtReview magazine's annual
    `Power 100' list, Saatchi's continuing ability to hit the jackpot was
    shown by Christie's autumn sale of contemporary art. Two paintings
    from his collection, Martin Kippenberger's Paris Bar and Kellner
    Des...(Waiter Of...), stole the show by fetching £2.28m and £1.1m
    respectively: double their estimates. If Saatchi follows his usual
    game plan, this money will be invested in work by relatively unknown
    artists.

    `He is very good at spotting new talent,' says Bridget Brown, who
    advises companies on investing in art. `When an interesting new artist
    has a show you always see him there, and he arrives early. He often
    picks them up when they're with young dealers. He does sometimes miss
    a trick - he bought Peter Doig very late in the day - but not often.
    He's an obsessive and acquisitive person; to be a collector of that
    status you have to be.'

    Can he, though, create an art superstar single-handedly? Brown says
    not. `It isn't simply a question of a collector buying low and selling
    high - an awful lot goes on in between, with dealers working very
    carefully to develop artists' careers. Critics, museum directors and
    curators all play a huge part.' Hirst may have risen faster than most,
    but this was thanks to his business sense and genius for
    self-promotion rather than any Saatchi-assisted short cuts.

    What Saatchi can be credited with is helping to create the whole
    contemporary art scene as we know it now, without which none of the
    YBAs would have struck it rich.

    `When he started going to their early shows in 1990, the situation
    both here and in New York was desperate,' remembers one long-term
    associate. `There were very few collectors, we didn't have Tate
    Modern, and galleries were closing left, right and centre; so from
    then until 1994-5 he had very little competition and was able to clean
    up. Since then so many more important players have emerged that his
    influence has inevitably diminished. If Newspeak doesn't have the same
    impact as Sensation, it will be because the cultural landscape has
    changed so much. Having said that, he still has an enormous appetite
    for art. He simply loves it: when he comes into a gallery and sees
    something he likes, his whole body language changes. He's done a huge
    amount for art, and not just in Britain.'

    So what effect will Newspeak's visit to St Petersburg have on the
    Russian art world? Saatchi blazed the trail by sending USA Today, an
    exhibition of new American art from his collection, to the Hermitage
    last year. A London-based Russian dealer who wishes to remain
    anonymous sees these moves as a brilliant strategy for tapping into a
    highly lucrative aspirational market. `There is a cabal of curators,
    critics and gallery owners who want the world to believe that Russian
    collectors are among the most important on the international scene,'
    he says. `That simply isn't true at the moment: Roman Abramovich may
    have paid £43m for Francis Bacon's Triptych last year, but it was an
    ill-advised purchase made at the top of the market. However, it could
    prove a self-fulfilling prophecy - and if those collectors buy from
    Saatchi or even just push the market up, he's going to do extremely
    well out of it.' But what of the artists themselves? Will he feather
    their nests at the same time?

    Ryan Mosley

    A few years ago, Ryan Mosley's chances of becoming an internationally
    exhibited artist looked slim. At 24 he had an unfashionable degree in
    drawing and painting, had twice been turned down by the Royal College
    of Art, and was working as a delivery driver for a Sheffield
    supermarket to cover accommodation and a £20-a-week studio. `The job
    was really badly paid, but it had its advantages. I used the van to
    move my paintings around, and I also worked on the delicatessen
    counter, where I could buy a chicken for 10p when it reached its
    sell-by date.' The highlight of his year was a group show at the
    city's most established gallery: `Three people came to the opening
    night.'

    Soon after, he moved to London and things began to look up: the Royal
    College finally accepted him, and he found more congenial work as a
    security guard at the National Gallery. Then, at his degree show in
    2007, his carnival-inspired paintings caught Saatchi's eye: `He spent
    a lot of time looking, but didn't buy anything. But eight months later
    I was in a group exhibition in Bethnal Green and bought three
    large-scale paintings.' It was `a skin-pinching moment'. As a
    17-year-old in Huddersfield, he missed a college expedition to
    Sensation, but had been infected by his fellow students' excitement:
    `Thumbing through the catalogue opened my eyes to all kinds of
    possibilities. But I still thought, `This could never happen to me.' '

    Saatchi bought two more of Mosley's paintings, Sirens and The Curious
    Tale of the Butterfly Head, from a solo show in Vienna in 2008 (`He
    didn't come to it. He sent his director, Philly Adams, and he went on
    her yea or nay'); then another two at last year's Concrete and Glass
    festival in London. This had `a domino effect' says Mosley. `When
    those pictures went on his website, I started getting e-mails and
    phone calls every day, particularly from collectors in Italy and New
    York - and that's continued ever since. If Saatchi's got faith in
    something, and carries on buying, it definitely encourages others. It
    isn't a guarantee that the work will do well, but it makes it less of
    a risk for them.'

    It would be wrong to imagine that being taken up by Saatchi involves
    an invitation to shoot the breeze and feast on Nigella's hotpot at the
    court of King Charles: like most of the artists interviewed here,
    Mosley has not met his patron. Nor does it mean instant riches, though
    his paintings fetch considerably more than they did two years ago -
    £12,000 each, as opposed to the £3,000-£4,000 Saatchi paid.

    Mosley reckons that a large piece takes him between four and six weeks
    on average, which means that, with unflagging inspiration and a steady
    demand, he could make in the region of £120,000 a year. But that
    figure does not allow for the cut of 40 to 50% which any gallery he
    sells through is likely to take. `As long as I can have a studio and
    work, I'm happy,' he says. `I'm not wanting to drive a Ferrari or own
    a yacht.' For Mosley, the greatest benefit of his success is a roomy
    studio in west London for which he pays £500 a month. `I'm a realist,'
    he says. `All this happened very quickly, and could end tomorrow.
    Finding a gallery in London and having seven pictures in a major
    collection has given me buoyancy, but what happens if people stop
    investing in art? Everyone in this exhibition just has to hope it will
    open more doors.'

    Sigrid Holmwood

    Like her friend Ryan Mosley, Sigrid Holmwood has wrestled with the
    accusation that painting is irrelevant to modern life. To her,
    however, the medium's antiquity is one of the best reasons for using
    it: `When you've got a problem, you can look at any point in art
    history and see how they tackled it. In a way I feel like an
    experimental archeologist.'

    She certainly takes historical research further than most. Visitors to
    the Compton Verney gallery in Warwickshire, where she has re-created
    her studio as part of a current exhibition, will find her using
    traditional methods to make her own paint from scratch: `You learn so
    much about how it works - each pigment has its own character, which
    gives you ideas you could never get from buying it in tubes.' She even
    paints as part of a group devoted to reconstructing 16th-century life:
    `We sleep on straw mattresses in Tudor buildings wearing linen
    nightdresses. It's all very serious.'

    Her work, though, is not entirely retrospective. The paintings in
    Newspeak portray vanished scenes from peasant life, but are executed
    in startling Day-Glo colours: fluorescent paints, she remarks, have
    many similarities to ancient vegetable dyes such as madder.

    Though raised in Scotland, Holmwood is half Swedish, and found
    inspiration for her first solo show in the Dalarna region, famous for
    its 18th- and 19th-century arts and crafts. `Saatchi bought six of my
    paintings and wanted more, but they were sold out, so he took some I'd
    done with the Tudor group instead. I also do landscapes, which people
    find easier to like, but he was definitely drawn to the figures, which
    can be quite bizarre.'

    Her paintings, which sold for around £2,000 three years ago, now go
    for between £4,000 and £15,000; taking £9,500 as an average, a show
    containing 23 works painted in the course of the year - as her last
    one at the Annely Juda gallery did - would give her an income of
    around £100,000 after the gallery's cut. `My gallery takes the same as
    most galleries,' she says, `and they deserve every penny. They give me
    a lot of support, they are very hardworking and very generous with
    their time and resources.'

    How far has Saatchi's interest helped her saleability?

    `That's a difficult question,' says David Juda of Annely Juda. `There
    is a benefit, but it's not as enormous as is perceived. There was a
    very good reaction to Sigrid's work even before Charles Saatchi bought
    it, and if he decided not to purchase any more, it wouldn't be
    disastrous.'

    Holmwood herself is ambivalent about Saatchi's patronage. `Being
    bought by him is great, but he's associated with a certain kind of
    art, and you don't want people's perceptions of your work to be
    changed by that powerful brand. When I was at art school it was what
    everyone hoped for; when you're older and wiser you think, `This is
    great, but in a few years' time he'll be buying a whole lot of younger
    artists.''

    She would be surprised if Newspeak provoked the same reactions as
    Sensation. `I don't think anyone's going to be throwing ink at our
    work. Everything has become a lot subtler: there is much more emphasis
    on the materials and craft. It isn't as bombastic and shocking.'

    Jonathan Wateridge

    Jonathan Wateridge's studio in Hackney is a schoolboy's idea of
    heaven. There are scale models of a space capsule and a
    Thunderbirds-style house; there are knightly costumes to dress up in
    and flintlocks to brandish. But for Wateridge, 37, these are props
    rather than toys, essential to the creation of his large-scale, filmic
    paintings.

    Although Wateridge describes painting as his first love, he has only
    felt able to pursue it in the past five years. As a student at Glasgow
    School of Art in the early 1990s he was persuaded that it was
    obsolete; instead, he tried `a million other ways of making art',
    including film and melting wax on glass, while earning a living as an
    illustrator (for The Sunday Times Magazine among others): `In the end
    I realised I was always circling around painting.'

    It was paintings done on multiple layers of Perspex that first brought
    Charles Saatchi into his life. `They were all fantastical cinematic
    visions of disasters and extreme landscapes,' says Wateridge. `I was
    looking at a lot of 18th-century Romantic painters, which became mixed
    with the adventure of B movies.'

    Saatchi was keen to buy from an exhibition at the David Risley Gallery
    in 2006, but found it sold out; fortunately, says Wateridge, `I
    happened to be there, and suggested he come back to the studio to look
    at some of my other work, which he did. Over the next year he came
    round four or five times. I was moving on from the Perspex paintings,
    and when I did a four-metre landscape of plane wreckage in a jungle
    and my first figure painting, of a group of Sandinistas, he said,
    `Right, I'll take those.''

    Orchestrating tableaux with multiple sitters is a big part of
    Wateridge's procedure. For a recent painting he mocked up a TV studio
    with actors filming a murder scene: `I basically do a photoshoot where
    anything can happen. I might take 2,000 pictures to find the moment
    I'm after.' The sets are also made in miniature, complete with working
    lights: `I enjoy the Blue Peter aspect to what we do.'

    At present Wateridge is working on a series of seven paintings that he
    describes as `moments from a disaster movie where you never see the
    disaster'. They will probably represent a year's work, and given that
    his large-scale works have fetched more than £20,000 each, should
    bring in around £150,000 - though again, as much as half of that could
    go to paying a gallery's commission.

    Wateridge took an instant liking to Saatchi: `There's nothing
    pretentious about him, and he says what he thinks. We had a great
    afternoon in the studio where he talked about why he started his
    collection. It was at the beginning of the nervousness in the
    financial and art markets, but he didn't seem perturbed - he said it
    would bring art back to the people who love really collecting. He
    talked about other collectors who had inspired him, and suggested
    galleries I should be working with. It was fascinating, since he
    obviously has vast, vast experience of it all.'

    He admits, however, that Saatchi's patronage can have drawbacks. `As
    an emerging artist I think you have to be careful, because a lot of
    people in the art world have strong opinions about him, and not always
    positive ones.' This hostility stems in part from Saatchi's
    involvement with the Italian painter and sculptor Sandro Chia in the
    late 1980s. An artist's long-term reputation is most effectively
    secured when important institutions buy his work; and as these are
    often government-funded and short of cash, it's in the dealers'
    interest to keep prices relatively low to begin with.

    Their nightmare is a collector who creates a sudden buzz around an
    artist, pushing prices right up, and then dumps his work on the
    market, pushing them down again - as Saatchi did when he sold seven of
    Chia's pieces in one go. Now, says Wateridge: `Artists have woken up
    to the fact that Saatchi was given too much power and that you don't
    want to sell to him - or anybody - wholesale. You still have to
    respect him for going to see everything, making time to check out all
    the little East End galleries rather than just sending a minion. And
    if it wasn't for him, Nicholas Serota and Damien Hirst - whatever you
    think of their agenda - people like me wouldn't even be starting to
    have careers.'

    Caragh Thuring

    After leaving art school in 1995, Caragh Thuring spent eight years
    trying to avoid her destiny. `I did loads of things - wardrobe for
    GMTV, photographer's assistant - and then ran a gallery. But in the
    end I thought, `I'm on the wrong side of this - I want to try and make
    art, even if I only ever get to have one exhibition.' And actually,
    all those other things have contributed in some funny way.'

    Art is in Thuring's blood: her Scottish-Irish mother is also a
    painter, and her Dutch father is a photographer, gilder and carver -
    who, coincidentally, has been consulted on the restoration of the
    Hermitage. She grew up partly on the west coast of Scotland (`I went
    to a school with 25 pupils, occasionally swelled by gypsies who camped
    on the beach in summer') and partly in Sussex. When she was 15 she was
    taken to a Frank Stella show at the Pompidou Centre in Paris which was
    to have a lasting impact: `I told myself that I had to be involved in
    this somehow.'

    Her own paintings are very different from Stella's: graceful
    constructions of geometric lines and sparingly applied bright colours,
    often focusing on urban landscapes. Her current show in New York
    consists of reinterpretations of Manet's Le Déjeuner sur l'Herbe -
    like Jonathan Wateridge, she names Manet, Goya and Velázquez as three
    of her favourite artists, and, like him, she settled on painting only
    after exploring many other media. Whatever else comes to the fore, she
    believes: `Painting will always exist and people will always want to
    look at it.'

    Thuring met Charles Saatchi three years ago while dismantling a joint
    exhibition in Dalston; he bought one of her paintings, and
    subsequently another seven from different exhibitions. `I think he's
    an amusing character,' she says. `I appreciate his passion and
    directness. He knows what he's looking at and engages with the work in
    a way that not many people do. He also takes risks. His Boundary Road
    gallery was the most beautiful space, and he had incredible
    exhibitions there.'

    How far has the Saatchi effect helped her career?

    `I can't say exactly. But interest in art has grown exponentially in
    Britain, and of course he has been a part of that, which in turn makes
    it possible to earn a living doing what you want with your life.'

    Carla Busuttil

    Although Charles Saatchi bought all 13 of Carla Busuttil's paintings
    at her degree show last year - negotiating a discount for a bulk
    purchase - it was only through the grapevine that she heard of her
    inclusion in Newspeak. `Some friends mentioned it,' she says, `and
    then a month later the Saatchi Gallery asked for my biography. They
    don't tell you very much about what's going on.'

    The pictures are naive paintings based on magazine photographs of
    politicians. `I've always been interested in themes of power and
    politics,' she says - not surprisingly, since she was brought up in
    South Africa and studied at Witwatersrand University under tutors who
    had seen the full horror of apartheid. In 2005, aged 23, she moved to
    London to study at the Royal Academy, and was surprised to find her
    fellow students much less attuned to current affairs: `Politics in
    this country seems to be viewed with a lot of suspicion. I struggled
    with that a bit, because I was always having to explain myself.'

    Descended from refugees who fled Armenia for Greece at the beginning
    of the last century and eventually settled in England (where her
    father - a trading consultant - met her mother before emigrating to
    South Africa), Busuttil is now working on a series of paintings of the
    genocide witnessed by her family. She recently gave up her studio in
    Deptford in order to move to Berlin - partly because it is a city she
    loves, and partly as an economy measure. `You can afford a much bigger
    place to work in,' she explains. `In London

    I paid £250 a month for a 250 sq ft studio in Deptford; here I am
    paying slightly less for a studio more than double the size. In
    addition, the rent for my flat is around a third of what I was paying
    for a similar space in London.'

    As a teenager in Johannesburg she had been only vaguely aware of the
    Sensation exhibition; but to have her work bought by Saatchi has been
    an enormous thrill: `It took a while to get my head round what was
    happening. It only dawned on me much later what it might mean.'
    Shortly afterwards, unaware of Saatchi's purchase, the West End
    gallery Gimpel Fils offered her a solo show: `I had to tell them all
    of the pictures were gone, and I needed to paint more. Everything's
    happened so incredibly quickly.'

    Pablo Bronstein

    If there is one artist who believes he has no need of exposure in
    Newspeak, it is 32-year-old Pablo Bronstein. Although three of his
    architecturally inspired pen-and-ink drawings are included, he claims
    that he hasn't given the exhibition a second thought: `I've just been
    so busy with other projects. But I'm very happy that it's at the
    Hermitage. What a place to tell yourself you've had work in!'

    Bronstein's list of other projects is certainly impressive. He is
    working with the architects Caruso St John to create a room in the new
    Nottingham Contemporary gallery; recovering from a ballet in Turin,
    for which he did the stage design and choreography; masterminding a
    one-day `flash installation' at the Chisenhale Gallery in London;
    preparing pieces for biennials in Romania and Spain; contributing to a
    show of art and dance at the Hayward Gallery in London; designing a
    garden for Tate Britain's Sculpture Court; and planning a performance
    with the Scottish Ballet. This is not to mention two books he is
    writing and a current exhibition of his work at the Metropolitan
    Museum of Art in New York.

    So does he consider himself a Renaissance man?

    `I would if my interests were varied,' he says, `but I don't think
    they are - I'm very interested in architecture, which is a very, very
    narrow subject, and I'm just exploring it from different angles.' It
    was at the age of seven that Bronstein decided he wanted to be an
    architect. But when the time came to begin training he was horribly
    disappointed: `I didn't realise it was all about building regulations.
    I stuck it for three weeks.'

    Instead, he went to Central St Martins to do a foundation course,
    followed by the Slade. `I did shitty odd jobs for a year or two -
    mind-numbingly boring - and then went to Goldsmiths, where I started
    playing with different mediums: I made films, posters, installations.'

    His interest in dance began with a series of installations
    commissioned by the Tate's curator of performance. `They turned out to
    be very interactive and theatrical, making the viewer into a
    performer.' Charles Saatchi appeared on the scene at Bronstein's first
    solo exhibition: `He bought one or two pieces then, and has been
    buying fairly regularly ever since - he has about seven now.'

    But it is to another heavy hitter, the New York art consultant Thea
    Westreich, that Bronstein feels most indebted: `She bought all the
    major pieces from my first show before it even opened. That was my
    real breakthrough.' At Art Basel in June his diptych New Design for
    the Treatment of Walls for the Display of a Painting in Oils sold for
    £16,800.

    He concedes that Saatchi's purchases include one of his key pieces.
    The drawing is what he calls a `mythical dramatisation' of an
    extraordinary architectural project, in which a giant arch is pulled
    into position on rollers by scores of horses. It is a work that
    captures the excitement of architecture while sidestepping its
    frustrations: `The truth is, I don't know a single architect who's
    happy and doing what he wants to do.'

    There is a strong possibility that the artists being shown in Newspeak
    will be bracketed together in the public mind just as the Sensation
    artists were. Does Bronstein object to this? No, he says: `Saatchi
    buys the work he likes and he's allowed to arrange it any way he
    wants.' But having made it to the Metropolitan Museum on his own,
    Bronstein sees his future very much as a solo venture: `To be
    interviewed about a group show when I've got my name on a 50ft banner
    on Fifth Avenue is actually rather strange.'

    Newspeak: British Art Now is at the State Hermitage Museum, St
    Petersburg, Russia, until January 17, 2010.

    It will open at the Saatchi Gallery, London SW3, in June 2010. Visit
    www.saatchi-gallery.co.uk
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