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Armenian Film Festival Pomegranate To Be Held In Toronto

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  • Armenian Film Festival Pomegranate To Be Held In Toronto

    ARMENIAN FILM FESTIVAL POMEGRANATE TO BE HELD IN TORONTO

    /PanARMENIAN.Net/
    18.09.2009 01:46 GMT+04:00

    /PanARMENIAN.Net/ The Pomegranate Film Festival is poised to make is
    fourth year celebrating Armenian cinematography more exciting than
    ever, insidetoronto.com reports. There will be a launch party on
    Sept. 24, followed by a weekend of Armenian-themed films from around
    the world, all taking place at the Armenian Cultural Centre in Toronto.

    "There are incredible directors, producers and actors in Europe and
    Armenia who are making films about Armenians and not a lot of people
    are aware of this, so it's interesting to bring them to the forefront
    of people's mind," said festival chair Anoush Thorose.

    Active in the Armenian cultural scene in her youth, Thorose hadn't
    been as involved in her community as much as she would have liked as
    an adult. Educated as a photographer and passionate about the arts,
    helping to organize the Pomegranate Film Festival was a natural move
    for her during its second season in 2007.

    With more and more people sponsoring and attending the films each year,
    Thorose is hoping for the best year yet. To help ensure everyone
    has a great time, there have been some exciting changes made from
    previous years.

    "We have tried to include a lot of more exciting films. In the past
    our films have been great, but we have had a lot of films with subject
    matter a lot more sombre," said Thorose. "This year we have really
    tried to up the spirits a little bit with more romantic comedies
    and action-thrillers and that sort of thing to make a more exciting
    line-up."

    If the festival is as popular as its organizers hope, there is even a
    chance to make a small profit. Since the Pomegranate Film Festival is a
    not-for-profit organization, all the revenue left over after operating
    costs will be devoted to growing the Armenian cinema community. Every
    year one worthy Armenian-Canadian filmmaker is selected to receive
    the Pom Grant, which helps to continue the expression of Armenian
    culture through film.

    Since all the board members for estival are volunteers, the recipient
    of the Pom Grant is the only one to actually get paid in cash.

    But for Thorose, money isn't the only way to be rewarded.

    "It's a lot of fun. There is a lot of hard work leading up to it,
    but once the weekend of the festival rolls around, everyone has a
    lot of fun," she said. "It's so much fun we can't help but do it all
    again the next year."
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