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SHAVO ODADJIAN ART PIECE TO BE RELEASED THROUGH WHEN ART IMITATES LIFE
Blabbermouth.net
April 2 2010
SYSTEM OF A DOWN bassist and ACHOZEN visionary Shavo Odadjian
bleeds art.
So in honor of his multi-faceted musical and visual soul, Los
Angeles-based creative firm When Art Imitates Life will release a
limited edition print designed and conceived by the Grammy-winning
multi-platinum musician himself. An idiosyncratic, intelligent and
intimate self-portrait, the piece reflects the many sides of Shavo.
However, Shavo is going to imbue and imprint a part of himself on
every piece by personally augmenting it in subtle way, tweaking it with
acrylic paints, sketching and adding his own designs. Just like Shavo,
each one of the When Art Imitates Life pieces is truly one of a kind.
100 pieces, personally augmented and signed, will be available on When
Art Imitates Life's official web site (www.whenartimitateslife.com)
on April 22nd, 2010 -- Shavo's birthday. 10 of those pieces are
80x60, while the other 90 are 40x30. Those interested are encouraged
to sign up now for exclusive information about the collection at
whenartimitateslife.com. They will also have the opportunity to own
one in the series before the public.
When Art Imitates Life creative director Cory Danziger comments,
"Shavo's been doing visual art for years. However, this is really
the first time that fans can own one of his pieces. He was able to
look inward and create something that will make anyone stop, look
and listen. You can get a pretty deep experience with one glance."
Iconic hip hop producer King Tech suggested Shavo for When Art Imitates
Life back in October 2009. Tech initially brought Shavo's ACHOZEN
partner-in-crime RZA for a vision of the rap legend crossing the
Potomac WU-TANG style, and it seemed fitting that Shavo would serve as
When Art Imitates Life's next subject after RZA. "I want everybody's
piece to be unique," says Tech. "When you make an album, you don't
want it to sound like anyone else's-this is the same concept. Shavo
came up with something that only he could come up with.
He's a true individual -- he's a rock head, a hip hop head, he knows
dance music and he even DJs. It's an intricate and deep piece that
pays homage to every aspect of his creativity."
The piece features various visions of Shavo -- from dark to light to
somber to helpful. Bones of the Armenian genocide adorn one half while
Shavo's personal triumph seeps through the other. Shavo describes the
work best, "Art is different within every human being that lives life.
It's creation. I wanted the piece to be abstract, but I wanted to
represent everything that's been on my mind. I usually speak that
or play it musically. Now, I'm giving the same thing without words
or music but visually and conceptually. There are various eyes on
the piece, because they're the window into the soul. I want it to
represent how a person is multi-faceted and multi-dimensional. No
one thing can represent a soul. We're more than a day, and we're more
than a moment. There's more to us than meets the eye."
There's more to every piece too because Shavo is a part of each one.
Not only is this a must for his fans but also for art lovers
everywhere. This piece is for everyone.
Shavo concludes, "I don't look at this as me; I look at it as us. I'm
just representing the human race in this portrait."
http://www.roadrunnerrecords.com/ blabbermouth.net/news.aspx?mode=Article&newsit emID=137874
Blabbermouth.net
April 2 2010
SYSTEM OF A DOWN bassist and ACHOZEN visionary Shavo Odadjian
bleeds art.
So in honor of his multi-faceted musical and visual soul, Los
Angeles-based creative firm When Art Imitates Life will release a
limited edition print designed and conceived by the Grammy-winning
multi-platinum musician himself. An idiosyncratic, intelligent and
intimate self-portrait, the piece reflects the many sides of Shavo.
However, Shavo is going to imbue and imprint a part of himself on
every piece by personally augmenting it in subtle way, tweaking it with
acrylic paints, sketching and adding his own designs. Just like Shavo,
each one of the When Art Imitates Life pieces is truly one of a kind.
100 pieces, personally augmented and signed, will be available on When
Art Imitates Life's official web site (www.whenartimitateslife.com)
on April 22nd, 2010 -- Shavo's birthday. 10 of those pieces are
80x60, while the other 90 are 40x30. Those interested are encouraged
to sign up now for exclusive information about the collection at
whenartimitateslife.com. They will also have the opportunity to own
one in the series before the public.
When Art Imitates Life creative director Cory Danziger comments,
"Shavo's been doing visual art for years. However, this is really
the first time that fans can own one of his pieces. He was able to
look inward and create something that will make anyone stop, look
and listen. You can get a pretty deep experience with one glance."
Iconic hip hop producer King Tech suggested Shavo for When Art Imitates
Life back in October 2009. Tech initially brought Shavo's ACHOZEN
partner-in-crime RZA for a vision of the rap legend crossing the
Potomac WU-TANG style, and it seemed fitting that Shavo would serve as
When Art Imitates Life's next subject after RZA. "I want everybody's
piece to be unique," says Tech. "When you make an album, you don't
want it to sound like anyone else's-this is the same concept. Shavo
came up with something that only he could come up with.
He's a true individual -- he's a rock head, a hip hop head, he knows
dance music and he even DJs. It's an intricate and deep piece that
pays homage to every aspect of his creativity."
The piece features various visions of Shavo -- from dark to light to
somber to helpful. Bones of the Armenian genocide adorn one half while
Shavo's personal triumph seeps through the other. Shavo describes the
work best, "Art is different within every human being that lives life.
It's creation. I wanted the piece to be abstract, but I wanted to
represent everything that's been on my mind. I usually speak that
or play it musically. Now, I'm giving the same thing without words
or music but visually and conceptually. There are various eyes on
the piece, because they're the window into the soul. I want it to
represent how a person is multi-faceted and multi-dimensional. No
one thing can represent a soul. We're more than a day, and we're more
than a moment. There's more to us than meets the eye."
There's more to every piece too because Shavo is a part of each one.
Not only is this a must for his fans but also for art lovers
everywhere. This piece is for everyone.
Shavo concludes, "I don't look at this as me; I look at it as us. I'm
just representing the human race in this portrait."
http://www.roadrunnerrecords.com/ blabbermouth.net/news.aspx?mode=Article&newsit emID=137874