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Armenian heritage inspires the Kardashians

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  • Armenian heritage inspires the Kardashians

    Daily Pilot
    April 25 2010


    Armenian heritage inspires the Kardashians

    By Mona Shadia


    There were screams, shouts, laughs and lines of people anxiously
    waiting, some wearing flat shoes, but most with high heels. And there
    was talk of girls falling over for the three brunette sisters who have
    made it sexy to be curvy and who let it be known that it's just fine
    for successful businesswomen to be fabulous and beautiful.

    Kourtney, Kim and Khloe Kardashian, the stars of the E! reality
    television show `Keeping up with the Kardashians,' made an appearance
    Saturday at the Nordstrom at Fashion Island in Newport Beach for the
    launch of their new jewelry line, the Kardashian Collection by Virgins
    Saints & Angels.

    `The three of us love to collaborate with each other and when we had
    the opportunity to create a design, Virgins Saints & Angels approached
    us, and we felt like they allowed us to express ourselves,' Kim
    Kardashian said about the collection.

    The Kardashian sisters expressed themselves by channeling their ancestors.

    The collection is inspired by the sisters' Armenian heritage ' from
    its religious cross to its cultural symbols, like the Armenian star.
    And it is done in honor of their late father, Robert, and their
    Armenian roots.

    `Our father is Armenian; we are fourth-generation Armenians. We didn't
    grow up speaking the language, but we had a strong Armenian presence
    in our lives,' said Kim Kardashian, whose website receives about 6.7
    million views a month, according to a Los Angeles Times article.

    And perhaps there was no better day to honor their ancestors than on
    the anniversary of a tragic time for their forefather's country ' the
    Armenian Genocide.

    A day before their visit to Fashion Island, the sisters made an
    announcement on their websites.

    `On the anniversary of such a tragic time in our history, we hope that
    we can honor those who died by celebrating our culture and sharing it
    with you guys,' wrote the eldest of the three, Kourtney Kardashian.

    There's a bit of Armenian history behind each piece of their
    collection, Kim Kardashian said.

    By the time the sisters were ready to get out on the main floor for a
    meet-and-greet session with fans, the lines were out the door and
    hundreds waited in anticipation.

    The Kardashians' fans were not just women.

    When Daniel Klingler found out that the sisters' collection was being
    launched at Nordstrom in Fashion Island, he came all the way from
    Wisconsin.

    `I'm here for their jewelry line, he said. `I wanted to get something
    for my best friend; it's her birthday.'

    The collection was debuted at Nordstrom's Trend Boutique on Saturday,
    and it is scheduled to ship to other Nordstrom Trend boutiques in the
    next two weeks, said Tara Miko Grayless from Virgins Saints & Angels.

    Marinna Casey came from San Francisco just to meet the sisters. Kristy
    DeBernardi, Marinna's friend, came along from Beverly Hills.

    And there were also children who knew who the Kardashians were and
    wanted to meet them. Newport Beach resident Heather David brought her
    two girls, Julia, 11, and Emily, 8, after they found out about the
    sister's scheduled appearance.

    Julia said she was first introduced to the Kardashians through her
    baby sitter, who watches their television show, and she grew to like
    watching it herself.

    While David has to censor some of the show's episodes, she said the
    Kardashians bring about a good message for young girls.

    `They are not inheriting money and spending it, they are working and
    showing women that you too can start your own jewelry line, that you
    can be an entrepreneur,' she said.

    Asked how they see the collection evolving, Khloe Kardashian, the
    youngest of the three, said, `It's such an honor to be here. Nordstrom
    is the ultimate place and to have our jewelry line here ... it's off
    to a pretty good start.'

    Following their appearance, the busy sisters were scheduled to fly to
    Las Vegas to celebrate Kourtney Kardashian's 31st birthday.

    `... At Kourtney's birthday, we will be toasting to the future and
    honoring the past,' wrote Khloe on her website.

    http://www.dailypilot.com/articles/2010/ 04/24/entertainment/dpt-kardashians042510.txt
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