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"New Wave": Price Of Victory And Price Of Advertising

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  • "New Wave": Price Of Victory And Price Of Advertising

    "NEW WAVE": PRICE OF VICTORY AND PRICE OF ADVERTISING

    The Voice of Russia
    http://english.ruvr.ru/2010/08/03/14376735.html
    Aug 3 2010

    Using sports language, a spurt at the finish gave the 24-year-old
    singer from Armenia Sonya Shakhgeldyan her victory at the "New Wave"
    contest of young performs of popular songs. Only in the final, third,
    round she managed to outstrip, by only one point, Ukrainian Tatyana
    Shirko. And Estonian Uku Suuviste, who took the third place, was
    behind Sonya Shakhgeldyan by only 3 points.

    The performers fought fiercely for the victory in the Dzintary
    Concert Hall in the Latvian resort city of Jurmala. The "New Wave"
    contest has a very high reputation, its General Director Alexander
    Rumyantsev claims.

    Alexander Rumyantsev calls the "New Wave" a European level event. He
    is sure that there's nothing of the kind in Europe today.

    The world-famous Eurovision Song Contest has often invited both the
    winners and the participants of the "New Wave", including an Israeli
    singer, Eddie Butler, Ukrainian Tina Karol, the Vocal Group Cosmos
    from Latvia, and singer Dima Bilan from Russia... Which means that
    besides a solid prize fund, which this year is worth 100,000 euros,
    contracts with Russian radio stations and TV companies, the "New Wave"
    enables its winners to make their way onto the European stage.

    In its turn, the "New Wave" welcomes young show businessmen and
    the world stars of classical music on its stage. Performing before
    the Jurmala audience this year were two Russian opera stars - Anna
    Netrebko and Dmitri Khvorostovsky.

    And another fact of importance here. One more name should be added to
    the list of winners of the "New Wave-2010" contest. This is the winner
    of the prize of the audience's sympathies - a Russian singer from St.

    Petersburg - Yegor Sesarev. And now we present the winner - a singer
    from the Armenian capital Yerevan Sonya Shakhgeldyan. She is inspired
    by her success and has many plans, including not only her musical
    plans. For example, Sonya wants to donate part of her monetary award
    to an animal shelter.

    "I want to do good. I can't find words for happiness. I want to
    organize my first solo concert! And I'll work all the time. I don't
    want to take a rest."




    From: A. Papazian
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