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Kardashian sisters want out of debit-card deal

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  • Kardashian sisters want out of debit-card deal

    Kardashian sisters want out of debit-card deal

    15:51 - 30.11.10


    The Kardashian sisters are seeking to cut ties with a venture that
    sold prepaid debit cards under their name after coming under attack
    for the card's high fees. The card, which launched three weeks ago,
    was aimed at young adults, the same group that watches the sisters'
    hit cable TV show "Keeping Up With the Kardashians", reports the
    Associated Press.

    An attorney for the sisters sent a letter Monday to parties affiliated
    with the card asking them to immediately stop using the names and
    images of the three sisters.

    The notice came after Connecticut Attorney General Richard Blumenthal
    warned on Friday that he would investigate the program to see if it
    violated state laws to protect consumers. He called the card's fees
    "predatory."

    The Kardashians - Kim, Khloe and Kourtney - launched the card on Nov.
    10, with much fanfare. The "Kardashian Kard" includes a picture of the
    trio on one side, and the sisters said at the time of the launch they
    were "excited ... to create their very own financial product."

    But almost immediately the Kardashians came under attack by consumer
    advocates for attaching their names to a card with fees that far
    surpassed other prepaid debit cards on the market.

    "The Kardashians have worked extremely long and hard to create a
    positive public persona that appeals to everyone, particularly young
    adults," says the letter from Dennis Roach, legal counsel of Dash
    Dolls LLC, which represents the three sisters. "Unfortunately, the
    negative spotlight turned on the Kardashians."

    Just to buy the card and use it costs $59.95 for six months, or $99.95
    for 12 months. That does not include any money on the card. The person
    buying the card must add money onto it.

    The initial feels were just the start. After those six or 12 months
    are up, it costs $7.95 a month to keep using the card. Users have to
    pay $1.50 to withdraw cash from an ATM, and $1 to check their balance.
    Talking to a customer representative on the phone costs $1.50 for each
    call, and canceling the card costs $6.

    Losing the card results in a charge of $9.95. If the loss is reported
    within two days, then losses are limited to $50. But if the loss or
    theft is not reported, and the issuer believes the user knew it was
    lost or stolen, then losses could be as high as $500, according to the
    terms and conditions on the Kardashian Kard website.




    Tert.am




    From: A. Papazian
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