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BRYANT SAYS "PROUD" TO BE THY ENVOY, RESISTING ARMENIAN PRESSURE
www.worldbulletin.net
Dec 29 2010
Turkey
Los Angeles Lakers guard Kobe Bryant has begun appearing in Turkish
Airlines (THY) commercials as the national carrier's "global brand
ambassador".
Los Angeles Lakers guard Kobe Bryant has begun appearing in Turkish
Airlines (THY) commercials as the national carrier's "global brand
ambassador," despite pressure from some Armenian-American groups that
have threatened to boycott the star.
The first televised advertisement, in which Bryant expressed that he
is "proud" to be THY's ambassador, is part of a two-year contract
signed on the occasion of THY launching its first non-stop flights
to Los Angeles from İstanbul. In the same commercial, Bryant says
he and his team are excited because they will be able to enjoy the
beauty and cultural richness of Turkey thanks to these flights.
The commercials with Bryant will be shown globally, but the focus of
the campaign will be on the US market and on the Far East and the
Middle East, where the player is more poplar. Bryant also posted a
video of the first commercial on his Facebook page.
California has 600,000-700,000 Armenians, with a heavy concentration
in Southern California. The influential US-based Armenian diaspora
organization the Armenian National Committee of America (ANCA) has
exerted intense efforts to put pressure on Bryant by threatening to
boycott his matches.
Some Armenian groups called on Bryant to use his fame to push US House
of Representatives Speaker Nancy Pelosi to schedule a vote on House
Resolution 252 -- which would recognize the killing of Armenians during
the final days of the Ottoman Empire in the beginning of the 20th
century as "genocide" -- before Congress began its recess last week.
Turkish hackers attacked the website of the ANCA early Wednesday in
response to the ANCA-initiated campaign calling on Bryant to cancel
the contract with THY, briefly posting messages supporting Bryant.
From: A. Papazian
www.worldbulletin.net
Dec 29 2010
Turkey
Los Angeles Lakers guard Kobe Bryant has begun appearing in Turkish
Airlines (THY) commercials as the national carrier's "global brand
ambassador".
Los Angeles Lakers guard Kobe Bryant has begun appearing in Turkish
Airlines (THY) commercials as the national carrier's "global brand
ambassador," despite pressure from some Armenian-American groups that
have threatened to boycott the star.
The first televised advertisement, in which Bryant expressed that he
is "proud" to be THY's ambassador, is part of a two-year contract
signed on the occasion of THY launching its first non-stop flights
to Los Angeles from İstanbul. In the same commercial, Bryant says
he and his team are excited because they will be able to enjoy the
beauty and cultural richness of Turkey thanks to these flights.
The commercials with Bryant will be shown globally, but the focus of
the campaign will be on the US market and on the Far East and the
Middle East, where the player is more poplar. Bryant also posted a
video of the first commercial on his Facebook page.
California has 600,000-700,000 Armenians, with a heavy concentration
in Southern California. The influential US-based Armenian diaspora
organization the Armenian National Committee of America (ANCA) has
exerted intense efforts to put pressure on Bryant by threatening to
boycott his matches.
Some Armenian groups called on Bryant to use his fame to push US House
of Representatives Speaker Nancy Pelosi to schedule a vote on House
Resolution 252 -- which would recognize the killing of Armenians during
the final days of the Ottoman Empire in the beginning of the 20th
century as "genocide" -- before Congress began its recess last week.
Turkish hackers attacked the website of the ANCA early Wednesday in
response to the ANCA-initiated campaign calling on Bryant to cancel
the contract with THY, briefly posting messages supporting Bryant.
From: A. Papazian